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Purple Innovation

70 hedge funds and large institutions have $42.1M invested in Purple Innovation in 2026 Q1 according to their latest regulatory filings, with 6 funds opening new positions, 14 increasing their positions, 21 reducing their positions, and 9 closing their positions.

New
Increased
Maintained
Reduced
Closed

0.77% less ownership

Funds ownership: 59.66%58.89% (-0.77%)

5% less capital invested

Capital invested by funds: $44.6M → $42.1M (-$2.45M)

8% less funds holding

Funds holding: 7670 (-6)

33% less first-time investments, than exits

New positions opened: 6 | Existing positions closed: 9

33% less repeat investments, than reductions

Existing positions increased: 14 | Existing positions reduced: 21

Holders
70
Holders Change
-6
Holders Change %
-7.89%
% of All Funds
0.86%
Holding in Top 10
1
Holding in Top 10 Change
+1
Holding in Top 10 Change %
% of All Funds
0.01%
New
6
Increased
14
Reduced
21
Closed
9
Calls
$9K
Puts
Net Calls
+$9K
Net Calls Change
-$19K
Name Holding Trade Value Shares
Change
Change in
Stake
KNW
51
Kesler Norman & Wride
Utah
$6.63K
SF
52
Seros Financial
Arizona
$6.61K
SIC
53
Sterling Investment Counsel
New York
$6.61K
CA
54
Crewe Advisors
Utah
$5.85K
Jones Financial Companies
55
Jones Financial Companies
Missouri
$1.36K
Optiver Holding
56
Optiver Holding
Netherlands
$1.05K
Morgan Stanley
57
Morgan Stanley
New York
$984 +$11 +16 +1%
Fidelity Investments
58
Fidelity Investments
Massachusetts
$614 -$3.01K -4,301 -82%
IA
59
IFP Advisors
Florida
$558
Wells Fargo
60
Wells Fargo
California
$273
LFG
61
Larson Financial Group
Missouri
$194
BNP Paribas Financial Markets
62
BNP Paribas Financial Markets
France
$124 +$10 +14 +8%
IA
63
IFS Advisors
Kansas
$92
Carson Wealth (CWM LLC)
64
Carson Wealth (CWM LLC)
Nebraska
$21 -$27 -38 -54%
Rockefeller Capital Management
65
Rockefeller Capital Management
New York
$20 -$3.5K -5,000 -99%
SS
66
SBI Securities
Japan
$7
AAP
67
Arax Advisory Partners
Colorado
$4 -$3 -4 -80%
Barclays
68
Barclays
United Kingdom
$1 -$1 -1 -50%
NA
69
NewEdge Advisors
Louisiana
$1 +$1 +1 New
FLC
70
Fifth Lane Capital
Texas
-$69K -100,000 Closed
Two Sigma Advisers
71
Two Sigma Advisers
New York
-$49.9K -72,300 Closed
Two Sigma Investments
72
Two Sigma Investments
New York
-$22.9K -33,112 Closed
TSS
73
Two Sigma Securities
New York
-$16.4K -23,792 Closed
CHAM
74
Clear Harbor Asset Management
Connecticut
-$7.32K -10,600 Closed
TRCT
75
Tower Research Capital (TRC)
New York
-$4.48K -6,494 Closed