Purple Innovation
PRPL
83 hedge funds and large institutions have $59.5M invested in Purple Innovation in 2024 Q4 according to their latest regulatory filings, with 9 funds opening new positions, 29 increasing their positions, 13 reducing their positions, and 12 closing their positions.
137% more call options, than puts
Call options by funds: $83K | Put options by funds: $35K
123% more repeat investments, than reductions
Existing positions increased: 29 | Existing positions reduced: 13
0.13% less ownership
Funds ownership: 2.97% → 2.84% (-0.13%)
3% less funds holding
Funds holding: 86 → 83 (-3)
25% less capital invested
Capital invested by funds: $78.9M → $59.5M (-$19.4M)
25% less first-time investments, than exits
New positions opened: 9 | Existing positions closed: 12
100% less funds holding in top 10
Funds holding in top 10: 1 → 0 (-1)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
ICM
Invenomic Capital Management
Boston,
Massachusetts
|
+$720K |
| 2 |
JP Morgan Chase
New York
|
+$526K |
| 3 |
UBS Group
Zurich,
Switzerland
|
+$290K |
| 4 |
DAS
Dynamic Advisor Solutions
Phoenix,
Arizona
|
+$176K |
| 5 |
Truist Financial
Charlotte,
North Carolina
|
+$139K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
SWP
Stratos Wealth Partners
Beachwood,
Ohio
|
-$2.29M |
| 2 |
NSGL
No Street GP LP
San Francisco,
California
|
-$1.49M |
| 3 |
Fidelity Investments
Boston,
Massachusetts
|
-$1.47M |
| 4 |
DC
Diametric Capital
Boston,
Massachusetts
|
-$94.8K |
| 5 |
LIS
Legacy Investment Solutions
Meridian,
Idaho
|
-$37.1K |
PRPL Hedge Fund Activity: Q4 2024 in Review
83 of the 7,607 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2024, worth a combined $59.5M — down 25% from $78.9M a quarter earlier.
Sellers outnumbered buyers: 12 funds closed out of PRPL and 9 opened new positions — a net loss of 3 holders — while 13 trimmed existing stakes and 29 added.
The largest buyer was Invenomic Capital Management, opening a new position worth an estimated $720K. The largest seller was Stratos Wealth Partners, cutting an estimated $2.29M.
- 83 institutional investors held Purple Innovation (PRPL) as of Q4 2024, down from 86 in Q3 2024.
- Funds reported $59.5M of Purple Innovation stock for Q4 2024, down 25% quarter-over-quarter.
- 9 funds opened new Purple Innovation positions in Q4 2024 and 12 closed out, a net change of -3 holders.
- The largest Purple Innovation buyer in Q4 2024 was Invenomic Capital Management, an estimated $720K added.
- The largest Purple Innovation seller in Q4 2024 was Stratos Wealth Partners, an estimated $2.29M sold.
Based on aggregated 13F filings for Q4 2024.