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Purple Innovation
PRPL

Overview Fund Activity

85 hedge funds and large institutions have $59.5M invested in Purple Innovation in 2024 Q4 according to their latest regulatory filings, with 11 funds opening new positions, 30 increasing their positions, 13 reducing their positions, and 12 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
85
Holders Change
-1
Holders Change %
-1.16%
% of All Funds
1.13%
Holding in Top 10
–
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-100%
% of All Funds
–
New
11
Increased
30
Reduced
13
Closed
12
Calls
$83K
Puts
$35K
Net Calls
+$48K
Net Calls Change
-$11K

Top Buyers

1
ICM
1
Invenomic Capital Management
Massachusetts
$620K
2
JPMorgan Chase & Co
2
JPMorgan Chase & Co
New York
$474K
3
UBS Group
3
UBS Group
Switzerland
$271K
4
DAS
4
Dynamic Advisor Solutions
Arizona
$703K
5
Truist Financial
5
Truist Financial
North Carolina
$491K

Top Sellers

1
SWP
1
Stratos Wealth Partners
Ohio
$231K
2
NSGL
2
No Street GP LP
California
$3.83M
3
Fidelity Investments
3
Fidelity Investments
Massachusetts
$2.84M
4
DC
4
Diametric Capital
Massachusetts
$0
5
LWMI
5
Legacy Wealth Management (Idaho)
Idaho
$31K
Name Holding Trade Value Shares
Change 		Shares
Change %
CCM
1
Coliseum Capital Management
Connecticut
$36.5M – – –
NSGL
2
No Street GP LP
California
$3.83M -$1.28M -1,645,970 -25%
BlackRock
3
BlackRock
New York
$3.32M +$28.5K +36,519 +0.9%
Fidelity Investments
4
Fidelity Investments
Massachusetts
$2.84M -$1.27M -1,621,873 -31%
Vanguard Group
5
Vanguard Group
Pennsylvania
$2.32M +$2.79K +3,581 +0.1%
WA
6
Wasatch Advisors
Utah
$2.18M – – –
Geode Capital Management
7
Geode Capital Management
Massachusetts
$1.05M +$789 +1,011 +0.1%
State Street
8
State Street
Massachusetts
$965K +$31.1K +39,848 +3%
DAS
9
Dynamic Advisor Solutions
Arizona
$703K +$152K +194,398 +28%
ICM
10
Invenomic Capital Management
Massachusetts
$620K +$620K +795,176 New
Truist Financial
11
Truist Financial
North Carolina
$491K +$120K +154,032 +32%
JPMorgan Chase & Co
12
JPMorgan Chase & Co
New York
$474K +$453K +580,997 +2,140%
Northern Trust
13
Northern Trust
Illinois
$359K -$14.2K -18,219 -4%
Charles Schwab
14
Charles Schwab
California
$339K -$18.4K -23,624 -5%
Morgan Stanley
15
Morgan Stanley
New York
$295K +$52.8K +67,723 +22%
UBS Group
16
UBS Group
Switzerland
$271K +$250K +320,613 +1,194%
SWP
17
Stratos Wealth Partners
Ohio
$231K -$1.97M -2,525,290 -90%
BCM
18
Bridgeway Capital Management
Texas
$230K – – –
Invesco
19
Invesco
Georgia
$201K -$28.7K -36,814 -13%
Goldman Sachs
20
Goldman Sachs
New York
$179K +$55.9K +71,669 +45%
Nuveen Asset Management
21
Nuveen Asset Management
Illinois
$178K – – –
Squarepoint
22
Squarepoint
New York
$139K +$95.4K +122,358 +220%
Dimensional Fund Advisors
23
Dimensional Fund Advisors
Texas
$138K – – –
Tudor Investment Corp
24
Tudor Investment Corp
Connecticut
$118K – – –
DSCM
25
Divisadero Street Capital Management
Florida
$108K – – –
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