Purple Innovation
PRPL
59 hedge funds and large institutions have $22.1M invested in Purple Innovation in 2026 Q2 according to their latest regulatory filings, with 5 funds opening new positions, 10 increasing their positions, 14 reducing their positions, and 11 closing their positions.
0.06% less ownership
Funds ownership: 2.34% → 2.28% (-0.06%)
11% less funds holding
Funds holding: 66 → 59 (-7)
29% less repeat investments, than reductions
Existing positions increased: 10 | Existing positions reduced: 14
47% less capital invested
Capital invested by funds: $41.9M → $22.1M (-$19.8M)
55% less first-time investments, than exits
New positions opened: 5 | Existing positions closed: 11
100% less funds holding in top 10
Funds holding in top 10: 1 → 0 (-1)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
SC
Shay Capital
New York
|
+$121K |
| 2 |
Goldman Sachs
New York
|
+$83.2K |
| 3 |
UBS Group
Zurich,
Switzerland
|
+$48.4K |
| 4 |
Qube Research & Technologies (QRT)
London,
United Kingdom
|
+$46K |
| 5 |
GCP
GSA Capital Partners
London,
United Kingdom
|
+$36.3K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
ICM
Invenomic Capital Management
Boston,
Massachusetts
|
-$331K |
| 2 |
Renaissance Technologies
New York
|
-$311K |
| 3 |
JP Morgan Chase
New York
|
-$157K |
| 4 |
Corient Private Wealth
Miami,
Florida
|
-$68.4K |
| 5 |
Millennium Management
New York
|
-$59.3K |
PRPL Hedge Fund Activity: Q2 2026 in Review
59 of the 8,305 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q2 2026, worth a combined $22.1M — down 47% from $41.9M a quarter earlier.
Sellers outnumbered buyers: 11 funds closed out of PRPL and 5 opened new positions — a net loss of 6 holders — while 14 trimmed existing stakes and 10 added.
The largest buyer was Shay Capital, adding an estimated $121K. The largest seller was Invenomic Capital Management, exiting entirely with an estimated $331K sold.
- 59 institutional investors held Purple Innovation (PRPL) as of Q2 2026, down from 66 in Q1 2026.
- Funds reported $22.1M of Purple Innovation stock for Q2 2026, down 47% quarter-over-quarter.
- 5 funds opened new Purple Innovation positions in Q2 2026 and 11 closed out, a net change of -6 holders.
- The largest Purple Innovation buyer in Q2 2026 was Shay Capital, an estimated $121K added.
- The largest Purple Innovation seller in Q2 2026 was Invenomic Capital Management, an estimated $331K sold.
Based on aggregated 13F filings for Q2 2026.