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Purple Innovation

70 hedge funds and large institutions have $42.1M invested in Purple Innovation in 2026 Q1 according to their latest regulatory filings, with 6 funds opening new positions, 14 increasing their positions, 21 reducing their positions, and 9 closing their positions.

New
Increased
Maintained
Reduced
Closed

0.77% less ownership

Funds ownership: 59.66%58.89% (-0.77%)

5% less capital invested

Capital invested by funds: $44.6M → $42.1M (-$2.45M)

8% less funds holding

Funds holding: 7670 (-6)

33% less first-time investments, than exits

New positions opened: 6 | Existing positions closed: 9

33% less repeat investments, than reductions

Existing positions increased: 14 | Existing positions reduced: 21

Holders
70
Holders Change
-6
Holders Change %
-7.89%
% of All Funds
0.86%
Holding in Top 10
1
Holding in Top 10 Change
+1
Holding in Top 10 Change %
% of All Funds
0.01%
New
6
Increased
14
Reduced
21
Closed
9
Calls
$9K
Puts
Net Calls
+$9K
Net Calls Change
-$19K
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$31M
WA
2
Wasatch Advisors
Utah
$3.35M -$31.6K -45,241 -0.9%
VCM
3
Vanguard Capital Management
Pennsylvania
$1.49M +$1.58M +2,254,889 New
BlackRock
4
BlackRock
New York
$691K -$3.31K -4,728 -0.5%
Millennium Management
5
Millennium Management
New York
$561K -$62.2K -88,923 -9%
DAS
6
Dynamic Advisor Solutions
Arizona
$497K
Renaissance Technologies
7
Renaissance Technologies
New York
$448K -$63.5K -90,841 -12%
Geode Capital Management
8
Geode Capital Management
Massachusetts
$447K +$35.6K +50,936 +8%
Jacobs Levy Equity Management
9
Jacobs Levy Equity Management
New Jersey
$402K -$130K -185,525 -23%
AFM
10
Anson Funds Management
Texas
$397K +$210K +300,000 +100%
ICM
11
Invenomic Capital Management
Massachusetts
$331K -$87.9K -125,646 -20%
JP Morgan Chase
12
JP Morgan Chase
New York
$213K -$178K -255,093 -44%
VFT
13
Vanguard Fiduciary Trust
Pennsylvania
$204K +$216K +308,521 New
CA
14
Crumly & Associates
Illinois
$193K +$11.5K +16,450 +6%
Charles Schwab
15
Charles Schwab
California
$190K +$2.16K +3,092 +1%
SWP
16
Stratos Wealth Partners
Ohio
$181K
State Street
17
State Street
Massachusetts
$172K
Tudor Investment Corp
18
Tudor Investment Corp
Connecticut
$99.6K
Goldman Sachs
19
Goldman Sachs
New York
$96.7K +$17K +24,362 +20%
DSCM
20
Divisadero Street Capital Management
Florida
$91.6K
MML Investors Services
21
MML Investors Services
Massachusetts
$87.2K +$6.99K +9,997 +8%
SC
22
Shay Capital
New York
$82.1K
XT
23
XTX Topco
Cayman Islands
$76.8K +$606 +867 +0.8%
MFG
24
Midwest Financial Group
Kansas
$76K
Corient Private Wealth
25
Corient Private Wealth
Florida
$68.4K -$72.4K -103,500 -50%