PRPL icon

Purple Innovation
PRPL

Overview Fund Activity

78 hedge funds and large institutions have $51.4M invested in Purple Innovation in 2025 Q2 according to their latest regulatory filings, with 22 funds opening new positions, 12 increasing their positions, 25 reducing their positions, and 26 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
78
Holders Change
-6
Holders Change %
-7.14%
% of All Funds
1.05%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
22
Increased
12
Reduced
25
Closed
26
Calls
$149K
Puts
$47K
Net Calls
+$102K
Net Calls Change
+$115K

Top Buyers

1
Millennium Management
Millennium Management
New York
$774K
2
WA
Wasatch Advisors
Utah
$3.37M
3
Jane Street
Jane Street
New York
$253K
4
AFM
Anson Funds Management
Texas
$219K
5
Marshall Wace
Marshall Wace
United Kingdom
$128K

Top Sellers

1
BlackRock
BlackRock
New York
$1.3M
2
Fidelity Investments
Fidelity Investments
Massachusetts
$1.41M
3
State Street
State Street
Massachusetts
$174K
4
Geode Capital Management
Geode Capital Management
Massachusetts
$453K
5
Northern Trust
Northern Trust
Illinois
$95.4K
Name Holding Trade Value Shares
Change 		Shares
Change %
CCM
1
Coliseum Capital Management
Connecticut
$34.2M – – –
WA
2
Wasatch Advisors
Utah
$3.37M +$468K +641,697 +16%
NSGL
3
No Street GP LP
California
$2.63M -$203K -278,970 -7%
Vanguard Group
4
Vanguard Group
Pennsylvania
$1.92M -$244K -334,382 -11%
Fidelity Investments
5
Fidelity Investments
Massachusetts
$1.41M -$1.09M -1,497,881 -44%
BlackRock
6
BlackRock
New York
$1.3M -$1.73M -2,368,234 -57%
Millennium Management
7
Millennium Management
New York
$774K +$774K +1,061,626 New
DAS
8
Dynamic Advisor Solutions
Arizona
$657K – – –
ICM
9
Invenomic Capital Management
Massachusetts
$492K -$62.6K -85,889 -11%
Geode Capital Management
10
Geode Capital Management
Massachusetts
$453K -$550K -754,631 -55%
Goldman Sachs
11
Goldman Sachs
New York
$289K +$115K +157,539 +66%
JPMorgan Chase & Co
12
JPMorgan Chase & Co
New York
$285K -$92.4K -126,712 -25%
Truist Financial
13
Truist Financial
North Carolina
$255K -$175K -240,000 -41%
Jane Street
14
Jane Street
New York
$253K +$253K +347,523 New
AFM
15
Anson Funds Management
Texas
$219K +$219K +300,000 New
SWP
16
Stratos Wealth Partners
Ohio
$216K – – –
Charles Schwab
17
Charles Schwab
California
$194K -$92K -126,113 -32%
CA
18
Crumly & Associates
Illinois
$186K +$66.3K +90,950 +56%
Susquehanna International Group
19
Susquehanna International Group
Pennsylvania
$180K +$102K +140,058 +131%
State Street
20
State Street
Massachusetts
$174K -$717K -983,557 -80%
Morgan Stanley
21
Morgan Stanley
New York
$145K -$19.9K -27,301 -12%
Marshall Wace
22
Marshall Wace
United Kingdom
$128K +$128K +175,626 New
Tudor Investment Corp
23
Tudor Investment Corp
Connecticut
$110K – – –
Citadel Advisors
24
Citadel Advisors
Florida
$110K -$48.3K -66,190 -31%
DSCM
25
Divisadero Street Capital Management
Florida
$101K – – –
1
2 3 4 5