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Purple Innovation

160 hedge funds and large institutions have $1.74B invested in Purple Innovation in 2021 Q2 according to their latest regulatory filings, with 39 funds opening new positions, 77 increasing their positions, 35 reducing their positions, and 32 closing their positions.

New
Increased
Maintained
Reduced
Closed

120% more repeat investments, than reductions

Existing positions increased: 77 | Existing positions reduced: 35

22% more first-time investments, than exits

New positions opened: 39 | Existing positions closed: 32

4% more funds holding

Funds holding: 154160 (+6)

0.01% more ownership

Funds ownership: 3.97%3.98% (+0.01%)

16% less capital invested

Capital invested by funds: $2.08B → $1.74B (-$340M)

20% less funds holding in top 10

Funds holding in top 10: 54 (-1)

59% less call options, than puts

Call options by funds: $17.7M | Put options by funds: $42.8M

Holders
160
Holders Change
+6
Holders Change %
+3.9%
% of All Funds
2.79%
Holding in Top 10
4
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-20%
% of All Funds
0.07%
New
39
Increased
77
Reduced
35
Closed
32
Calls
$17.7M
Puts
$42.8M
Net Calls
-$25.1M
Net Calls Change
-$41.2M
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$218M -$224M -292,233 -47%
Fidelity Investments
2
Fidelity Investments
Massachusetts
$207M -$11M -14,383 -4%
WA
3
Wasatch Advisors
Utah
$148M -$972K -1,267 -0.6%
Capital Research Global Investors
4
Capital Research Global Investors
California
$111M +$43M +56,088 +50%
Janus Henderson Group
5
Janus Henderson Group
United Kingdom
$90.1M +$70M +91,190 +202%
BlackRock
6
BlackRock
New York
$88.8M +$20.4M +26,577 +25%
Vanguard Group
7
Vanguard Group
Pennsylvania
$76.6M +$16.2M +21,098 +22%
HRCM
8
Hawk Ridge Capital Management
California
$56M +$11.5M +14,989 +21%
ClearBridge Investments
9
ClearBridge Investments
New York
$47.8M +$17.5M +22,763 +46%
Victory Capital Management
10
Victory Capital Management
Texas
$44.2M +$15.1M +19,650 +42%
GGHC
11
Gilder Gagnon Howe & Co
New York
$40.4M +$1.81M +2,355 +4%
Lord, Abbett & Co
12
Lord, Abbett & Co
New Jersey
$38M +$2.17M +2,825 +5%
WCM
13
Woodson Capital Management
Connecticut
$37M +$6.76M +8,804 +19%
BTP
14
Bloom Tree Partners
New York
$36.1M +$3.8M +4,952 +10%
LSCM
15
Light Street Capital Management
California
$33.1M -$10.8M -14,050 -22%
Principal Financial Group
16
Principal Financial Group
Iowa
$32M +$9.09M +11,840 +32%
State Street
17
State Street
Massachusetts
$25.4M +$11.7M +15,244 +66%
Geode Capital Management
18
Geode Capital Management
Massachusetts
$25.3M +$7.01M +9,140 +31%
CI Investments Inc
19
CI Investments Inc
Ontario, Canada
$23.2M +$26.7M +34,804 +10,358%
ACH
20
ArrowMark Colorado Holdings
Colorado
$22.5M +$1.85M +2,409 +8%
BCP
21
Bayberry Capital Partners
New York
$22.4M +$2.21M +2,884 +9%
JGC
22
J. Goldman & Co
New York
$19.3M +$22.5M +29,289 New
PCM
23
Penserra Capital Management
California
$17.9M +$20.8M +27,129 New
KCM
24
Kornitzer Capital Management
Kansas
$15.7M +$18.2M +23,707 New
N
25
Nuveen
North Carolina
$15.3M +$6.31M +8,220 +55%

PRPL Hedge Fund Activity: Q2 2021 in Review

160 of the 5,745 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q2 2021, worth a combined $1.74B — down 16% from $2.08B a quarter earlier.

Buyers outnumbered sellers: 39 funds opened new PRPL positions and 32 closed out — a net gain of 7 holders — while 77 added to existing stakes and 35 trimmed.

The largest buyer was Janus Henderson Group, adding an estimated $70M. The largest seller was Coliseum Capital Management, cutting an estimated $224M.

  • 160 institutional investors held Purple Innovation (PRPL) as of Q2 2021, up from 154 in Q1 2021.
  • Funds reported $1.74B of Purple Innovation stock for Q2 2021, down 16% quarter-over-quarter.
  • 39 funds opened new Purple Innovation positions in Q2 2021 and 32 closed out, a net change of +7 holders.
  • The largest Purple Innovation buyer in Q2 2021 was Janus Henderson Group, an estimated $70M added.
  • The largest Purple Innovation seller in Q2 2021 was Coliseum Capital Management, an estimated $224M sold.

Based on aggregated 13F filings for Q2 2021.