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Purple Innovation

32 hedge funds and large institutions have $40.4M invested in Purple Innovation in 2018 Q3 according to their latest regulatory filings, with 3 funds opening new positions, 15 increasing their positions, 3 reducing their positions, and 2 closing their positions.

New
Increased
Maintained
Reduced
Closed

400% more repeat investments, than reductions

Existing positions increased: 15 | Existing positions reduced: 3

100% more funds holding in top 10

Funds holding in top 10: 12 (+1)

50% more first-time investments, than exits

New positions opened: 3 | Existing positions closed: 2

3% more funds holding

Funds holding: 3132 (+1)

1.17% more ownership

Funds ownership: 1.71%2.88% (+1.2%)

30% less capital invested

Capital invested by funds: $58M → $40.4M (-$17.6M)

Holders
32
Holders Change
+1
Holders Change %
+3.23%
% of All Funds
0.73%
Holding in Top 10
2
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+100%
% of All Funds
0.05%
New
3
Increased
15
Reduced
3
Closed
2
Calls
Puts
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$34.6M
BlackRock
2
BlackRock
New York
$1.32M -$1.3K -8 -0.1%
RA
3
Royce & Associates
New York
$1.3M
AA
4
Ancient Art
Texas
$1.17M
State Street
5
State Street
Massachusetts
$385K +$221K +1,363 +106%
LPL Financial
6
LPL Financial
California
$329K +$286K +1,764 +347%
Vanguard Group
7
Vanguard Group
Pennsylvania
$242K +$143K +882 +112%
Northern Trust
8
Northern Trust
Illinois
$235K +$11.8K +73 +5%
PPA
9
Parametric Portfolio Associates
Washington
$144K +$78.7K +485 +95%
CL
10
CPWM LLC
Washington
$116K +$130K +800 New
Geode Capital Management
11
Geode Capital Management
Massachusetts
$86K +$21.9K +135 +29%
New York State Common Retirement Fund
12
New York State Common Retirement Fund
New York
$70K
Morgan Stanley
13
Morgan Stanley
New York
$69K +$16.4K +101 +27%
Charles Schwab
14
Charles Schwab
California
$60K
CG
15
Colony Group
Massachusetts
$58K
Deutsche Bank
16
Deutsche Bank
Germany
$57K +$8.76K +54 +16%
California State Teachers Retirement System (CalSTRS)
17
California State Teachers Retirement System (CalSTRS)
California
$39K
Bank of America
18
Bank of America
North Carolina
$25K +$8.76K +54 +46%
AIG
19
American International Group
New York
$17K +$324 +2 +2%
Citigroup
20
Citigroup
New York
$13K +$2.76K +17 +23%
TRCT
21
Tower Research Capital (TRC)
New York
$11K +$12.8K +79 New
SPIA
22
Steward Partners Investment Advisory
New York
$10K -$66.8K -412 -86%
UBS Group
23
UBS Group
Switzerland
$10K -$4.7K -29 -31%
Barclays
24
Barclays
United Kingdom
$9K +$8.44K +52 +400%
SO
25
STRS Ohio
Ohio
$7K

PRPL Hedge Fund Activity: Q3 2018 in Review

32 of the 4,375 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q3 2018, worth a combined $40.4M — down 30% from $58M a quarter earlier.

Buyers outnumbered sellers: 3 funds opened new PRPL positions and 2 closed out — a net gain of 1 holder — while 15 added to existing stakes and 3 trimmed.

The largest buyer was LPL Financial, adding an estimated $286K. The largest seller was Steward Partners Investment Advisory, cutting an estimated $66.8K.

  • 32 institutional investors held Purple Innovation (PRPL) as of Q3 2018, up from 31 in Q2 2018.
  • Funds reported $40.4M of Purple Innovation stock for Q3 2018, down 30% quarter-over-quarter.
  • 3 funds opened new Purple Innovation positions in Q3 2018 and 2 closed out, a net change of +1 holder.
  • The largest Purple Innovation buyer in Q3 2018 was LPL Financial, an estimated $286K added.
  • The largest Purple Innovation seller in Q3 2018 was Steward Partners Investment Advisory, an estimated $66.8K sold.

Based on aggregated 13F filings for Q3 2018.