Purple Innovation
PRPL
66 hedge funds and large institutions have $41.9M invested in Purple Innovation in 2026 Q1 according to their latest regulatory filings, with 5 funds opening new positions, 12 increasing their positions, 17 reducing their positions, and 9 closing their positions.
0.04% less ownership
Funds ownership: 2.38% → 2.34% (-0.04%)
6% less capital invested
Capital invested by funds: $44.5M → $41.9M (-$2.57M)
8% less funds holding
Funds holding: 72 → 66 (-6)
29% less repeat investments, than reductions
Existing positions increased: 12 | Existing positions reduced: 17
44% less first-time investments, than exits
New positions opened: 5 | Existing positions closed: 9
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Geode Capital Management
Boston,
Massachusetts
|
+$35.6K |
| 2 |
UBS Group
Zurich,
Switzerland
|
+$26K |
| 3 |
Simplex Trading
Chicago,
Illinois
|
+$24.3K |
| 4 |
Goldman Sachs
New York
|
+$17K |
| 5 |
LPL Financial
San Diego,
California
|
+$16.1K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
JP Morgan Chase
New York
|
-$178K |
| 2 |
Jacobs Levy Equity Management
Florham Park,
New Jersey
|
-$130K |
| 3 |
ICM
Invenomic Capital Management
Boston,
Massachusetts
|
-$87.9K |
| 4 |
FLC
Fifth Lane Capital
Austin,
Texas
|
-$69K |
| 5 |
Renaissance Technologies
New York
|
-$63.6K |
PRPL Hedge Fund Activity: Q1 2026 in Review
66 of the 8,191 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q1 2026, worth a combined $41.9M — down 5.8% from $44.5M a quarter earlier.
Sellers outnumbered buyers: 9 funds closed out of PRPL and 5 opened new positions — a net loss of 4 holders — while 17 trimmed existing stakes and 12 added.
The largest buyer was Geode Capital Management, adding an estimated $35.6K. The largest seller was JP Morgan Chase, cutting an estimated $178K.
- 66 institutional investors held Purple Innovation (PRPL) as of Q1 2026, down from 72 in Q4 2025.
- Funds reported $41.9M of Purple Innovation stock for Q1 2026, down 5.8% quarter-over-quarter.
- 5 funds opened new Purple Innovation positions in Q1 2026 and 9 closed out, a net change of -4 holders.
- The largest Purple Innovation buyer in Q1 2026 was Geode Capital Management, an estimated $35.6K added.
- The largest Purple Innovation seller in Q1 2026 was JP Morgan Chase, an estimated $178K sold.
Based on aggregated 13F filings for Q1 2026.