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Purple Innovation

61 hedge funds and large institutions have $151M invested in Purple Innovation in 2019 Q4 according to their latest regulatory filings, with 29 funds opening new positions, 21 increasing their positions, 2 reducing their positions, and 4 closing their positions.

New
Increased
Maintained
Reduced
Closed

950% more repeat investments, than reductions

Existing positions increased: 21 | Existing positions reduced: 2

625% more first-time investments, than exits

New positions opened: 29 | Existing positions closed: 4

200% more funds holding in top 10

Funds holding in top 10: 13 (+2)

183% more capital invested

Capital invested by funds: $53.4M → $151M (+$97.7M)

65% more funds holding

Funds holding: 3761 (+24)

3.69% more ownership

Funds ownership: 2.87%6.56% (+3.7%)

Holders
61
Holders Change
+24
Holders Change %
+64.86%
% of All Funds
1.2%
Holding in Top 10
3
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+200%
% of All Funds
0.06%
New
29
Increased
21
Reduced
2
Closed
4
Calls
Puts
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$71.7M +$15.4M +80,000 +32%
HRCM
2
Hood River Capital Management
Florida
$9.7M +$8.59M +44,557 New
WCM
3
Woodson Capital Management
Connecticut
$8.91M +$7.89M +40,920 New
JGC
4
J. Goldman & Co
New York
$6.5M +$5.75M +29,836 New
BGIM
5
Brandywine Global Investment Management
Pennsylvania
$5.94M +$4.98M +25,838 New
Vanguard Group
6
Vanguard Group
Pennsylvania
$5.01M +$4.03M +20,923 +999%
RRCP
7
Rip Road Capital Partners
Massachusetts
$4.27M +$3.78M +19,600 New
NC
8
Nokomis Capital
Texas
$3.95M +$3.5M +18,133 New
PI
9
Putnam Investments
Massachusetts
$3.49M +$3.09M +16,036 New
AIC
10
AWM Investment Company
New York
$3.48M +$3.08M +16,000 New
SCM
11
Stormborn Capital Management
Connecticut
$3.09M +$2.74M +14,200 New
BlackRock
12
BlackRock
New York
$3.03M +$1.06M +5,478 +65%
KCM
13
Kingdon Capital Management
New York
$2.78M +$2.46M +12,752 New
DIGDR
14
Dynamo Internacional Gestao de Recursos
Brazil
$2.67M +$1.86M +9,633 New
LSC
15
Lyon Street Capital
California
$2.42M +$2.14M +11,098 New
MHP
16
Manatuck Hill Partners
Connecticut
$1.74M +$1.54M +8,000 New
Renaissance Technologies
17
Renaissance Technologies
New York
$1.63M +$878K +4,556 +156%
PM
18
Precept Management
Texas
$1.44M +$1.27M +6,600 New
SEI Investments
19
SEI Investments
Pennsylvania
$1.22M +$1.08M +5,578 New
Geode Capital Management
20
Geode Capital Management
Massachusetts
$1.14M +$872K +4,524 +657%
MPAM
21
Monarch Partners Asset Management
Massachusetts
$1.03M +$912K +4,732 New
Northern Trust
22
Northern Trust
Illinois
$749K +$352K +1,825 +113%
State Street
23
State Street
Massachusetts
$668K +$21.8K +113 +4%
CL
24
CPWM LLC
Washington
$436K
LPL Financial
25
LPL Financial
California
$415K -$10.8K -56 -3%

PRPL Hedge Fund Activity: Q4 2019 in Review

61 of the 5,075 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2019, worth a combined $151M — up 183% from $53.4M a quarter earlier.

Buyers outnumbered sellers: 29 funds opened new PRPL positions and 4 closed out — a net gain of 25 holders — while 21 added to existing stakes and 2 trimmed.

The largest buyer was Coliseum Capital Management, adding an estimated $15.4M. The largest seller was Royce & Associates, exiting entirely with an estimated $979K sold.

  • 61 institutional investors held Purple Innovation (PRPL) as of Q4 2019, up from 37 in Q3 2019.
  • Funds reported $151M of Purple Innovation stock for Q4 2019, up 183% quarter-over-quarter.
  • 29 funds opened new Purple Innovation positions in Q4 2019 and 4 closed out, a net change of +25 holders.
  • The largest Purple Innovation buyer in Q4 2019 was Coliseum Capital Management, an estimated $15.4M added.
  • The largest Purple Innovation seller in Q4 2019 was Royce & Associates, an estimated $979K sold.

Based on aggregated 13F filings for Q4 2019.