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Purple Innovation
PRPL

Overview Fund Activity

77 hedge funds and large institutions have $51.2M invested in Purple Innovation in 2025 Q2 according to their latest regulatory filings, with 22 funds opening new positions, 11 increasing their positions, 25 reducing their positions, and 26 closing their positions.

Holders
77
Holders Change
-7
Holders Change %
-8.33%
% of All Funds
1.03%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
22
Increased
11
Reduced
25
Closed
26
Calls
$149K
Puts
$23K
Net Calls
+$126K
Net Calls Change
+$139K

Top Buyers

1
Millennium Management
1
Millennium Management
New York
$774K
2
WA
2
Wasatch Advisors
Utah
$3.37M
3
Jane Street
3
Jane Street
New York
$253K
4
AFM
4
Anson Funds Management
Texas
$219K
5
Marshall Wace
5
Marshall Wace
United Kingdom
$128K

Top Sellers

1
BlackRock
1
BlackRock
New York
$1.3M
2
Fidelity Investments
2
Fidelity Investments
Massachusetts
$1.41M
3
State Street
3
State Street
Massachusetts
$174K
4
Geode Capital Management
4
Geode Capital Management
Massachusetts
$453K
5
Northern Trust
5
Northern Trust
Illinois
$95.4K
Name Market Value Shares Shares
Change 		Shares
Change %
CCM
1
Coliseum Capital Management
Connecticut
$34.2M 46,855,291 – –
WA
2
Wasatch Advisors
Utah
$3.37M 4,627,934 +641,697 +16%
NSGL
3
No Street GP LP
California
$2.63M 3,600,000 -278,970 -7%
Vanguard Group
4
Vanguard Group
Pennsylvania
$1.92M 2,631,102 -334,382 -11%
Fidelity Investments
5
Fidelity Investments
Massachusetts
$1.41M 1,940,045 -1,497,881 -44%
BlackRock
6
BlackRock
New York
$1.3M 1,784,973 -2,368,234 -57%
Millennium Management
7
Millennium Management
New York
$774K 1,061,626 +1,061,626 New
DAS
8
Dynamic Advisor Solutions
Arizona
$657K 901,176 – –
ICM
9
Invenomic Capital Management
Massachusetts
$492K 674,064 -85,889 -11%
Geode Capital Management
10
Geode Capital Management
Massachusetts
$453K 620,894 -754,631 -55%
Goldman Sachs
11
Goldman Sachs
New York
$289K 396,167 +157,539 +66%
JPMorgan Chase & Co
12
JPMorgan Chase & Co
New York
$285K 390,412 -126,712 -25%
Truist Financial
13
Truist Financial
North Carolina
$255K 350,000 -240,000 -41%
Jane Street
14
Jane Street
New York
$253K 347,523 +347,523 New
AFM
15
Anson Funds Management
Texas
$219K 300,000 +300,000 New
SWP
16
Stratos Wealth Partners
Ohio
$216K 296,189 – –
Charles Schwab
17
Charles Schwab
California
$194K 265,604 -126,113 -32%
CA
18
Crumly & Associates
Illinois
$186K 254,613 +90,950 +56%
State Street
19
State Street
Massachusetts
$174K 238,738 -983,557 -80%
Morgan Stanley
20
Morgan Stanley
New York
$145K 198,535 -27,301 -12%
Marshall Wace
21
Marshall Wace
United Kingdom
$128K 175,626 +175,626 New
Tudor Investment Corp
22
Tudor Investment Corp
Connecticut
$110K 150,649 – –
Citadel Advisors
23
Citadel Advisors
Florida
$110K 150,395 -66,190 -31%
DSCM
24
Divisadero Street Capital Management
Florida
$101K 138,605 – –
YIH
25
Y-Intercept (HK)
Hong Kong
$99.4K 136,254 +136,254 New
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