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Purple Innovation
PRPL

Overview Fund Activity

156 hedge funds and large institutions have $2.08B invested in Purple Innovation in 2021 Q1 according to their latest regulatory filings, with 31 funds opening new positions, 54 increasing their positions, 58 reducing their positions, and 37 closing their positions.

Holders
156
Holders Change
-6
Holders Change %
-3.7%
% of All Funds
2.75%
Holding in Top 10
5
Holding in Top 10 Change
-5
Holding in Top 10 Change %
-50%
% of All Funds
0.09%
New
31
Increased
54
Reduced
58
Closed
37
Calls
$32M
Puts
$16M
Net Calls
+$16M
Net Calls Change
-$13.2M

Top Buyers

1
Fidelity Investments
1
Fidelity Investments
Massachusetts
$260M
2
CCM
2
Coliseum Capital Management
Connecticut
$492M
3
HRCM
3
Hawk Ridge Capital Management
California
$55.2M
4
BlackRock
4
BlackRock
New York
$85.4M
5
Victory Capital Management
5
Victory Capital Management
Texas
$37.5M

Top Sellers

1
LSCM
1
Light Street Capital Management
California
$50.8M
2
HAM
2
Honeycomb Asset Management
New York
$0
3
WCM
3
Woodson Capital Management
Connecticut
$37.3M
4
DCM
4
Driehaus Capital Management
Illinois
$6.87M
5
NSGL
5
No Street GP LP
California
$3.17M
Name Market Value Shares Shares
Change 		Shares
Change %
CCM
1
Coliseum Capital Management
Connecticut
$492M 15,544,735 +2,015,042 +15%
Fidelity Investments
2
Fidelity Investments
Massachusetts
$260M 8,213,318 +2,934,085 +56%
WA
3
Wasatch Advisors
Utah
$178M 5,637,677 +870,818 +18%
Capital Research Global Investors
4
Capital Research Global Investors
California
$88.4M 2,793,000 – –
BlackRock
5
BlackRock
New York
$85.4M 2,699,239 +1,389,589 +106%
Vanguard Group
6
Vanguard Group
Pennsylvania
$75.1M 2,374,297 +461,817 +24%
HRCM
7
Hawk Ridge Capital Management
California
$55.2M 1,744,510 +1,744,510 New
LSCM
8
Light Street Capital Management
California
$50.8M 1,604,255 -1,731,649 -52%
GGHC
9
Gilder Gagnon Howe & Co
New York
$46.6M 1,472,293 +177,380 +14%
Lord, Abbett & Co
10
Lord, Abbett & Co
New Jersey
$43.3M 1,368,641 +14,413 +1%
BTP
11
Bloom Tree Partners
New York
$39.4M 1,243,455 -130,661 -10%
ClearBridge Investments
12
ClearBridge Investments
New York
$39.3M 1,241,537 +24,830 +2%
Victory Capital Management
13
Victory Capital Management
Texas
$37.5M 1,183,259 +1,171,703 +10,139%
WCM
14
Woodson Capital Management
Connecticut
$37.3M 1,179,900 -1,120,100 -49%
Janus Henderson Group
15
Janus Henderson Group
United Kingdom
$35.8M 1,130,758 +1,130,758 New
HRCM
16
Hood River Capital Management
Florida
$32M 1,011,601 +1,011,601 New
Principal Financial Group
17
Principal Financial Group
Iowa
$28.9M 914,170 +66,589 +8%
BAMCO Inc
18
BAMCO Inc
New York
$26.5M 837,197 -397,715 -32%
ACH
19
ArrowMark Colorado Holdings
Colorado
$25M 789,905 +318,458 +68%
BCP
20
Bayberry Capital Partners
New York
$24.6M 777,900 -22,100 -3%
Wells Fargo
21
Wells Fargo
California
$24.6M 776,305 -342,205 -31%
Geode Capital Management
22
Geode Capital Management
Massachusetts
$23M 727,929 +395,823 +119%
Goldman Sachs
23
Goldman Sachs
New York
$19.4M 613,732 +465,143 +313%
State Street
24
State Street
Massachusetts
$18.4M 581,228 +253,666 +77%
Susquehanna International Group
25
Susquehanna International Group
Pennsylvania
$17.5M 551,480 +123,161 +29%
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