Purple Innovation (PRPL)

• Market cap: $114M
• 1 day: -1.87%
• 5 days: -7.08%
• 1 month: 24.38%
• 3 months: 41.64%
• 6 months: 48.83%
• Year to date: 40.17%
• 1 year: 1.94%
• 5 years: -95.59%
• 10 years: -88.95%
• Sector: Consumer Discretionary
• Industry: Furnishings, Fixtures & Appliances

About: Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Employees: 1,200

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

217% more call options, than puts

Call options by funds: $149K | Put options by funds: $47K

5.05% less ownership

Funds ownership: 70.12% [Q1] → 65.07% (-5.05%) [Q2]

7% less funds holding

Funds holding: 84 [Q1] → 78 (-6) [Q2]

10% less capital invested

Capital invested by funds: $57.3M [Q1] → $51.4M (-$5.91M) [Q2]

15% less first-time investments, than exits

New positions opened: 22 | Existing positions closed: 26

52% less repeat investments, than reductions

Existing positions increased: 12 | Existing positions reduced: 25