Purple InnovationPRPL
PRPL
About: Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
Employees: 1,200
0
Funds holding %
of 7,296 funds
–
Analysts bullish %
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
50% more first-time investments, than exits
New positions opened: 9 | Existing positions closed: 6
0.85% less ownership
Funds ownership: 70.98% [Q4 2024] → 70.12% (-0.85%) [Q1 2025]
4% less capital invested
Capital invested by funds: $59.5M [Q4 2024] → $57.3M (-$2.29M) [Q1 2025]
1% less funds holding
Funds holding: 85 [Q4 2024] → 84 (-1) [Q1 2025]
31% less call options, than puts
Call options by funds: $29K | Put options by funds: $42K
61% less repeat investments, than reductions
Existing positions increased: 13 | Existing positions reduced: 33
Research analyst outlook
1 Wall Street Analyst provided 1 year price targets over the past 3 months
Low target
$1
41%
upside
Avg. target
$1
41%
upside
High target
$1
41%
upside
1 analyst rating
0 positive
0%
1 neutral
100%
0 negative
0%
Wedbush Seth Basham | 41%upside $1 | Neutral Reiterated | 26 Mar 2025 |
Financial journalist opinion
Neutral
Seeking Alpha
1 month ago
Purple Innovation, Inc. (PRPL) Q1 2025 Earnings Call Transcript
Purple Innovation, Inc. (NASDAQ:PRPL ) Q1 2025 Earnings Conference Call May 6, 2025 4:30 PM ET Company Participants Stacy Turnof – Investor Relations Rob DeMartini – Chief Executive Officer Todd Vogensen – Chief Financial Officer Conference Call Participants Brad Thomas – KeyBanc Capital Markets Bobby Griffin – Raymond James Dan Silverstein – UBS Brian Nagel – Oppenheimer Operator Ladies and gentlemen, thank you for standing by. My name is Desiree, and I will be your conference operator today.
Negative
Zacks Investment Research
1 month ago
Purple Innovation (PRPL) Reports Q1 Loss, Misses Revenue Estimates
Purple Innovation (PRPL) came out with a quarterly loss of $0.11 per share versus the Zacks Consensus Estimate of a loss of $0.14. This compares to loss of $0.19 per share a year ago.
Neutral
PRNewsWire
1 month ago
Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 Guidance
Exceeded Q1 Adjusted EBITDA Target; Delivered Q1 Sales Consistent with Guidance GAAP Gross Margin of 39.4% in Q1; Adjusted Gross Margin Above 40% for Fourth Consecutive Quarter LEHI, Utah , May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the first quarter ended March 31, 2025. "Our first quarter performance reflects continued progress against our strategic priorities to stabilize and strengthen the business, and position Purple for long-term success," said Rob DeMartini, CEO of Purple Innovation.
Neutral
PRNewsWire
1 month ago
Purple Announces Significant Expansion of Commercial Relationship with Somnigroup
Agreements meaningfully increase Purple's footprint in Mattress Firm stores nationwide and provide Purple with strategic supply support from Tempur Sherwood Bolsters Mattress Firm's position as a multi-branded retailer offering customers more choice and value, while enabling Somnigroup to participate in Purple's future success Purple secures substantial new debt financing to support expansion with Mattress Firm and continued investments in innovation and advertising LEHI, Utah , May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that it has entered into an agreement with Somnigroup International, Inc. (NYSE: SGI) ("Somnigroup") to significantly expand their commercial relationship. Under the terms of the agreement, Purple will materially increase its presence in Mattress Firm stores nationwide.
Neutral
PRNewsWire
1 month ago
Purple Innovation to Report First Quarter 2025 Results on May 6, 2025
LEHI, Utah , May 2, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report first quarter 2025 financial results on Tuesday, May 6, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m.
Neutral
GlobeNewsWire
1 month ago
Purple Mattress: Should You Buy This Mattress in 2025?
Looking for next-level comfort during sleep? This Purple mattress review will show you how their patented GelFlex grid and other mattress features can improve the quality of your sleep. Looking for next-level comfort during sleep? This Purple mattress review will show you how their patented GelFlex grid and other mattress features can improve the quality of your sleep.
Neutral
PRNewsWire
1 month ago
PURPLE TRANSFORMS LUXURY SLEEP WITH NEW REJUVENATE COLLECTION FEATURING GRID TECHNOLOGY - THE MOST COMFORTABLE MATTRESS OF ALL TIME
New DreamLayer™ Technology Provides Unparalleled Pressure Relief in Four New Rejuvenate Mattress Models SALT LAKE CITY , April 29, 2025 /PRNewswire/ -- Purple Innovation , Inc ("Purple"), (NASDAQ: PRPL) the world leader in mattress technology and inventor of GelFlex Grid®, today announced their new Rejuvenate Mattress Collection reaffirming the brand's commitment to the greatest sleep ever invented. With new, layered grid technology, this line is a breakthrough in luxury sleep performance that offers pressure relief and support that is unparalleled by conventional foam or hybrid designs.
Negative
Zacks Investment Research
3 months ago
Purple Innovation (PRPL) Reports Q4 Loss, Tops Revenue Estimates
Purple Innovation (PRPL) came out with a quarterly loss of $0.07 per share versus the Zacks Consensus Estimate of a loss of $0.08. This compares to loss of $0.15 per share a year ago.
Neutral
PRNewsWire
3 months ago
Purple Innovation Announces Review of Strategic Alternatives to Maximize Shareholder Value
Initiates Review Following Receipt of Expressions of Interest Returned to Positive Adjusted EBITDA and Positive Cash Flow Generation in Fourth Quarter 2024 and Expanded Credit Facility, Enabling Enhanced Financial Flexibility LEHI, Utah , March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that its Board of Directors (the "Board") has initiated a review of strategic alternatives for the Company, following inbound expressions of interest. The Board will consider a broad range of opportunities to maximize shareholder value, including, but not limited to, a sale, merger, or other strategic or financial transaction.
Neutral
PRNewsWire
3 months ago
Purple Innovation Reports Fourth Quarter and Full Year 2024 Results
Returned to Positive Adjusted EBITDA and Cash Flow in Fourth Quarter GAAP Gross Margin of 42.9% in Q4; Adjusted Gross Margin improved Over 810bps in Q4 Versus Last Year Generated Incremental Liquidity with New $19.0 Million Term Loan Increase to Support Continued Investments in Innovation and Advertising LEHI, Utah , March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the fourth quarter and full year ended December 31, 2024. "Purple achieved a significant milestone in the fourth quarter, returning to positive Adjusted EBITDA for the first time in eight quarters and generating positive cash flow," said CEO Rob DeMartini.
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