Purple Innovation (PRPL)

• Market cap: $74.7M
• 1 day: 2.24%
• 5 days: -0.62%
• 1 month: -10.85%
• 3 months: -40.63%
• 6 months: -24.37%
• Year to date: -9.65%
• 1 year: -55.47%
• 5 years: -93.27%
• 10 years: -92.88%
• Sector: Consumer Discretionary
• Industry: Furnishings, Fixtures & Appliances

About: Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Employees: 1,200

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

150% more repeat investments, than reductions

Existing positions increased: 30 | Existing positions reduced: 12

137% more call options, than puts

Call options by funds: $83K | Put options by funds: $35K

0% more first-time investments, than exits

New positions opened: 11 | Existing positions closed: 11

1% less funds holding

Funds holding: 86 [Q3] → 85 (-1) [Q4]

3.3% less ownership

Funds ownership: 74.28% [Q3] → 70.98% (-3.3%) [Q4]

25% less capital invested

Capital invested by funds: $78.9M [Q3] → $59.5M (-$19.4M) [Q4]

100% less funds holding in top 10

Funds holding in top 10: 1 [Q3] → 0 (-1) [Q4]

Research analyst outlook

1 Wall Street Analyst provided 1 year price targets over the past 3 months

• Low target: $1 48% upside
• Avg. target: $1 48% upside
• High target: $1 48% upside

1 analyst rating

• positive: 0 0%
• neutral: 1 100%
• negative: 0 0%

Wedbush Seth Basham 50% 1-year accuracy 61 / 123 met price target

48% upside $1

Neutral Reiterated

26 Mar 2025