PRPL icon

Purple Innovation

0.8174 USD
-0.0326
3.84%
At close Jul 30, 4:00 PM EDT
After hours
0.8517
+0.0343
4.20%
1 day
-3.84%
5 days
-8.31%
1 month
12.10%
3 months
20.77%
6 months
-28.30%
Year to date
9.12%
1 year
-39.00%
5 years
-96.53%
10 years
-91.40%
 

About: Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Employees: 1,200

0
Funds holding %
of 7,323 funds
Analysts bullish %

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

50% more first-time investments, than exits

New positions opened: 9 | Existing positions closed: 6

0.85% less ownership

Funds ownership: 70.98% [Q4 2024] → 70.12% (-0.85%) [Q1 2025]

4% less capital invested

Capital invested by funds: $59.5M [Q4 2024] → $57.3M (-$2.29M) [Q1 2025]

1% less funds holding

Funds holding: 85 [Q4 2024] → 84 (-1) [Q1 2025]

31% less call options, than puts

Call options by funds: $29K | Put options by funds: $42K

61% less repeat investments, than reductions

Existing positions increased: 13 | Existing positions reduced: 33

Research analyst outlook

We haven’t received any recent analyst ratings for PRPL.

Financial journalist opinion

Based on 4 articles about PRPL published over the past 30 days

Neutral
Seeking Alpha
1 day ago
Purple Innovation, Inc. (PRPL) Q2 2025 Earnings Call Transcript
Purple Innovation, Inc. (NASDAQ:PRPL ) Q2 2025 Earnings Conference Call July 29, 2025 4:30 PM ET Company Participants Robert DeMartini - CEO & Director Todd Vogensen - CFO & Treasurer Conference Call Participants Stacy Turnof - Edelman Smithfield Bradley Thomas - KeyBanc Capital Markets Inc., Research Division Matt Koranda - ROTH Capital Partners, LLC, Research Division Robert Griffin - Raymond James & Associates, Inc., Research Division Daniel Silverstein - UBS Investment Bank, Research Division Brian Nagel - Oppenheimer & Co. Inc., Research Division Operator Thank you for standing by. My name is Kate, and I will be your conference operator today.
Purple Innovation, Inc. (PRPL) Q2 2025 Earnings Call Transcript
Neutral
Zacks Investment Research
1 day ago
Purple Innovation (PRPL) Reports Q2 Loss, Beats Revenue Estimates
Purple Innovation (PRPL) came out with a quarterly loss of $0.11 per share versus the Zacks Consensus Estimate of a loss of $0.12. This compares to a loss of $0.13 per share a year ago.
Purple Innovation (PRPL) Reports Q2 Loss, Beats Revenue Estimates
Neutral
PRNewsWire
1 day ago
Purple Innovation Reports Second Quarter 2025 Results; Reaffirms 2025 Guidance
Net Loss Exceeded Expectations; Adjusted EBITDA Margin Improved 120 Basis Points versus Last Year Strong Rejuvenate 2.0 Demand More than Double the Rejuvenate 1.0 Launch in DTC Mattress Firm Rollout Progressing on Schedule  LEHI, Utah , July 29, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced results for the second quarter ended June 30, 2025. "We are pleased with our second quarter performance, which reflects our disciplined execution and continued progress as we build a premium, sustainable, and profitable brand," said Rob DeMartini, CEO of Purple Innovation.
Purple Innovation Reports Second Quarter 2025 Results; Reaffirms 2025 Guidance
Neutral
PRNewsWire
1 week ago
Purple Innovation to Report Second Quarter 2025 Results on July 29, 2025
LEHI, Utah , July 21, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report second-quarter 2025 financial results on Tuesday, July 29, 2025, at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m.
Purple Innovation to Report Second Quarter 2025 Results on July 29, 2025
Neutral
Seeking Alpha
2 months ago
Purple Innovation, Inc. (PRPL) Q1 2025 Earnings Call Transcript
Purple Innovation, Inc. (NASDAQ:PRPL ) Q1 2025 Earnings Conference Call May 6, 2025 4:30 PM ET Company Participants Stacy Turnof – Investor Relations Rob DeMartini – Chief Executive Officer Todd Vogensen – Chief Financial Officer Conference Call Participants Brad Thomas – KeyBanc Capital Markets Bobby Griffin – Raymond James Dan Silverstein – UBS Brian Nagel – Oppenheimer Operator Ladies and gentlemen, thank you for standing by. My name is Desiree, and I will be your conference operator today.
Purple Innovation, Inc. (PRPL) Q1 2025 Earnings Call Transcript
Negative
Zacks Investment Research
2 months ago
Purple Innovation (PRPL) Reports Q1 Loss, Misses Revenue Estimates
Purple Innovation (PRPL) came out with a quarterly loss of $0.11 per share versus the Zacks Consensus Estimate of a loss of $0.14. This compares to loss of $0.19 per share a year ago.
Purple Innovation (PRPL) Reports Q1 Loss, Misses Revenue Estimates
Neutral
PRNewsWire
2 months ago
Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 Guidance
Exceeded Q1 Adjusted EBITDA Target; Delivered Q1 Sales Consistent with Guidance GAAP Gross Margin of 39.4% in Q1; Adjusted Gross Margin Above 40% for Fourth Consecutive Quarter LEHI, Utah , May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the first quarter ended March 31, 2025. "Our first quarter performance reflects continued progress against our strategic priorities to stabilize and strengthen the business, and position Purple for long-term success," said Rob DeMartini, CEO of Purple Innovation.
Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 Guidance
Neutral
PRNewsWire
2 months ago
Purple Announces Significant Expansion of Commercial Relationship with Somnigroup
Agreements meaningfully increase Purple's footprint in Mattress Firm stores nationwide and provide Purple with strategic supply support from Tempur Sherwood Bolsters Mattress Firm's position as a multi-branded retailer offering customers more choice and value, while enabling Somnigroup to participate in Purple's future success Purple secures substantial new debt financing to support expansion with Mattress Firm and continued investments in innovation and advertising LEHI, Utah , May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that it has entered into an agreement with Somnigroup International, Inc. (NYSE: SGI) ("Somnigroup") to significantly expand their commercial relationship. Under the terms of the agreement, Purple will materially increase its presence in Mattress Firm stores nationwide.
Purple Announces Significant Expansion of Commercial Relationship with Somnigroup
Neutral
PRNewsWire
2 months ago
Purple Innovation to Report First Quarter 2025 Results on May 6, 2025
LEHI, Utah , May 2, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report first quarter 2025 financial results on Tuesday, May 6, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m.
Purple Innovation to Report First Quarter 2025 Results on May 6, 2025
Neutral
GlobeNewsWire
3 months ago
Purple Mattress: Should You Buy This Mattress in 2025?
Looking for next-level comfort during sleep? This Purple mattress review will show you how their patented GelFlex grid and other mattress features can improve the quality of your sleep. Looking for next-level comfort during sleep? This Purple mattress review will show you how their patented GelFlex grid and other mattress features can improve the quality of your sleep.
Purple Mattress: Should You Buy This Mattress in 2025?
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