Purple Innovation
PRPL
72 hedge funds and large institutions have $44.5M invested in Purple Innovation in 2025 Q4 according to their latest regulatory filings, with 7 funds opening new positions, 13 increasing their positions, 22 reducing their positions, and 14 closing their positions.
2,800% more call options, than puts
Call options by funds: $29K | Put options by funds: $1K
3.01% less ownership
Funds ownership: 62.57% → 59.56% (-3%)
12% less funds holding
Funds holding: 82 → 72 (-10)
41% less repeat investments, than reductions
Existing positions increased: 13 | Existing positions reduced: 22
50% less first-time investments, than exits
New positions opened: 7 | Existing positions closed: 14
84% less capital inflows, than outflows
Capital inflows: $551K | Capital outflows: $3.36M
100% less funds holding in top 10
Funds holding in top 10: 1 → 0 (-1)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
JP Morgan Chase
New York
|
+$163K |
| 2 |
MML Investors Services
Springfield,
Massachusetts
|
+$97.3K |
| 3 |
Citadel Advisors
Miami,
Florida
|
+$68.8K |
| 4 |
XTX Topco
George Town,
Cayman Islands
|
+$67.6K |
| 5 |
S
SharpePoint
Phoenix,
Arizona
|
+$23K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Fidelity Investments
Boston,
Massachusetts
|
-$1.22M |
| 2 |
No Street GP LP
San Francisco,
California
|
-$801K |
| 3 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
-$421K |
| 4 |
Two Sigma Advisers
New York
|
-$138K |
| 5 |
Squarepoint
New York
|
-$135K |
PRPL Hedge Fund Activity: Q4 2025 in Review
72 of the 8,290 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2025, worth a combined $44.5M — down 30% from $63.3M a quarter earlier.
Sellers outnumbered buyers: 14 funds closed out of PRPL and 7 opened new positions — a net loss of 7 holders — while 22 trimmed existing stakes and 13 added.
The largest buyer was JP Morgan Chase, adding an estimated $163K. The largest seller was Fidelity Investments, cutting an estimated $1.22M.
- 72 institutional investors held Purple Innovation (PRPL) as of Q4 2025, down from 82 in Q3 2025.
- Funds reported $44.5M of Purple Innovation stock for Q4 2025, down 30% quarter-over-quarter.
- 7 funds opened new Purple Innovation positions in Q4 2025 and 14 closed out, a net change of -7 holders.
- The largest Purple Innovation buyer in Q4 2025 was JP Morgan Chase, an estimated $163K added.
- The largest Purple Innovation seller in Q4 2025 was Fidelity Investments, an estimated $1.22M sold.
Based on aggregated 13F filings for Q4 2025.