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Purple Innovation
PRPL

Overview Fund Activity

84 hedge funds and large institutions have $57.3M invested in Purple Innovation in 2025 Q1 according to their latest regulatory filings, with 9 funds opening new positions, 13 increasing their positions, 33 reducing their positions, and 6 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
84
Holders Change
-1
Holders Change %
-1.18%
% of All Funds
1.14%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
9
Increased
13
Reduced
33
Closed
6
Calls
$29K
Puts
$42K
Net Calls
-$13K
Net Calls Change
-$61K

Top Buyers

1
WA
Wasatch Advisors
Utah
+$901K
2
Citadel Advisors
Citadel Advisors
Florida
+$164K
3
CA
Crumly & Associates
Illinois
+$62.2K
4
Group One Trading
Group One Trading
Illinois
+$44.4K
5
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$42.3K

Top Sellers

1
NSGL
No Street GP LP
California
-$778K
2
UBS Group
UBS Group
Switzerland
-$215K
3
Fidelity Investments
Fidelity Investments
Massachusetts
-$154K
4
BCM
Bridgeway Capital Management
Texas
-$137K
5
Squarepoint
Squarepoint
New York
-$124K
Name Holding Trade Value Shares
Change 		Shares
Change %
CCM
1
Coliseum Capital Management
Connecticut
$35.6M – – –
BlackRock
2
BlackRock
New York
$3.15M -$76.8K -101,114 -2%
WA
3
Wasatch Advisors
Utah
$3.03M +$901K +1,186,128 +42%
NSGL
4
No Street GP LP
California
$2.94M -$778K -1,025,060 -21%
Fidelity Investments
5
Fidelity Investments
Massachusetts
$2.61M -$154K -203,158 -6%
Vanguard Group
6
Vanguard Group
Pennsylvania
$2.25M -$4.2K -5,537 -0.2%
Geode Capital Management
7
Geode Capital Management
Massachusetts
$1.04M +$21.6K +28,441 +2%
State Street
8
State Street
Massachusetts
$928K -$11.2K -14,761 -1%
DAS
9
Dynamic Advisor Solutions
Arizona
$684K – – –
ICM
10
Invenomic Capital Management
Massachusetts
$577K -$26.7K -35,223 -4%
Truist Financial
11
Truist Financial
North Carolina
$448K -$29.6K -39,032 -6%
JPMorgan Chase & Co
12
JPMorgan Chase & Co
New York
$393K -$69.1K -91,020 -15%
Northern Trust
13
Northern Trust
Illinois
$368K +$18.2K +24,033 +5%
Charles Schwab
14
Charles Schwab
California
$297K -$32.9K -43,286 -10%
SWP
15
Stratos Wealth Partners
Ohio
$225K – – –
Goldman Sachs
16
Goldman Sachs
New York
$181K +$6.73K +8,859 +4%
NL
17
Nuveen LLC
North Carolina
$173K +$173K +228,036 New
Morgan Stanley
18
Morgan Stanley
New York
$171K -$116K -152,500 -40%
Citadel Advisors
19
Citadel Advisors
Florida
$164K +$164K +216,585 New
Invesco
20
Invesco
Georgia
$148K -$47.1K -62,072 -24%
Dimensional Fund Advisors
21
Dimensional Fund Advisors
Texas
$134K – – –
CA
22
Crumly & Associates
Illinois
$124K +$62.2K +81,900 +100%
Tudor Investment Corp
23
Tudor Investment Corp
Connecticut
$114K – – –
DSCM
24
Divisadero Street Capital Management
Florida
$105K – – –
Bank of New York Mellon
25
Bank of New York Mellon
New York
$103K -$1 -1 -0%
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