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Purple Innovation

160 hedge funds and large institutions have $2.05B invested in Purple Innovation in 2020 Q4 according to their latest regulatory filings, with 47 funds opening new positions, 42 increasing their positions, 60 reducing their positions, and 31 closing their positions.

New
Increased
Maintained
Reduced
Closed

178% more call options, than puts

Call options by funds: $45.7M | Put options by funds: $16.4M

52% more first-time investments, than exits

New positions opened: 47 | Existing positions closed: 31

51% more capital invested

Capital invested by funds: $1.36B → $2.05B (+$694M)

10% more funds holding

Funds holding: 146160 (+14)

0% more funds holding in top 10

Funds holding in top 10: 1010 (0)

0.23% less ownership

Funds ownership: 4.13%3.9% (-0.23%)

30% less repeat investments, than reductions

Existing positions increased: 42 | Existing positions reduced: 60

Holders
160
Holders Change
+14
Holders Change %
+9.59%
% of All Funds
2.83%
Holding in Top 10
10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.18%
New
47
Increased
42
Reduced
60
Closed
31
Calls
$45.7M
Puts
$16.4M
Net Calls
+$29.3M
Net Calls Change
+$22.6M
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$446M +$102M +139,989 +35%
Fidelity Investments
2
Fidelity Investments
Massachusetts
$174M +$154M +211,169 New
WA
3
Wasatch Advisors
Utah
$157M -$7.1M -9,735 -5%
LSCM
4
Light Street Capital Management
California
$110M +$22.8M +31,335 +31%
Capital Research Global Investors
5
Capital Research Global Investors
California
$92M
WCM
6
Woodson Capital Management
Connecticut
$75.8M -$58.3M -80,000 -47%
Vanguard Group
7
Vanguard Group
Pennsylvania
$63M +$7.85M +10,771 +16%
HAM
8
Honeycomb Asset Management
New York
$48.4M +$11M +15,025 +34%
BTP
9
Bloom Tree Partners
New York
$45.3M +$27.4M +37,622 +217%
Lord, Abbett & Co
10
Lord, Abbett & Co
New Jersey
$44.6M +$39.5M +54,169 New
DCM
11
Driehaus Capital Management
Illinois
$43.6M +$8.69M +11,926 +29%
BlackRock
12
BlackRock
New York
$43.1M -$4.49M -6,163 -11%
GGHC
13
Gilder Gagnon Howe & Co
New York
$42.7M +$7.11M +9,756 +23%
BAMCO Inc
14
BAMCO Inc
New York
$40.7M
ClearBridge Investments
15
ClearBridge Investments
New York
$40.1M +$7.36M +10,093 +26%
Wells Fargo
16
Wells Fargo
California
$36.8M +$2.51M +3,447 +8%
NSGL
17
No Street GP LP
California
$28M -$10.9M -15,000 -31%
Principal Financial Group
18
Principal Financial Group
Iowa
$27.9M -$1.35M -1,851 -5%
BCP
19
Bayberry Capital Partners
New York
$26.4M +$4.37M +6,000 +23%
SAM
20
Scopus Asset Management
New York
$23.1M -$19M -26,024 -48%
GIM
21
Granahan Investment Management
Massachusetts
$22.6M +$4.64M +6,366 +30%
KCM
22
Kingdon Capital Management
New York
$19.5M -$19.6M -26,880 -53%
Bank of America
23
Bank of America
North Carolina
$18.9M +$7.01M +9,622 +72%
Federated Hermes
24
Federated Hermes
Pennsylvania
$18.3M +$1.56M +2,135 +11%
BBCM
25
Broad Bay Capital Management
New York
$17.7M +$1.34M +1,840 +9%

PRPL Hedge Fund Activity: Q4 2020 in Review

160 of the 5,651 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2020, worth a combined $2.05B — up 51% from $1.36B a quarter earlier.

Buyers outnumbered sellers: 47 funds opened new PRPL positions and 31 closed out — a net gain of 16 holders — while 42 added to existing stakes and 60 trimmed.

The largest buyer was Fidelity Investments, opening a new position worth an estimated $154M. The largest seller was Woodson Capital Management, cutting an estimated $58.3M.

  • 160 institutional investors held Purple Innovation (PRPL) as of Q4 2020, up from 146 in Q3 2020.
  • Funds reported $2.05B of Purple Innovation stock for Q4 2020, up 51% quarter-over-quarter.
  • 47 funds opened new Purple Innovation positions in Q4 2020 and 31 closed out, a net change of +16 holders.
  • The largest Purple Innovation buyer in Q4 2020 was Fidelity Investments, an estimated $154M added.
  • The largest Purple Innovation seller in Q4 2020 was Woodson Capital Management, an estimated $58.3M sold.

Based on aggregated 13F filings for Q4 2020.