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Purple Innovation

118 hedge funds and large institutions have $395M invested in Purple Innovation in 2022 Q4 according to their latest regulatory filings, with 28 funds opening new positions, 39 increasing their positions, 28 reducing their positions, and 21 closing their positions.

New
Increased
Maintained
Reduced
Closed

51% more call options, than puts

Call options by funds: $2.35M | Put options by funds: $1.56M

39% more repeat investments, than reductions

Existing positions increased: 39 | Existing positions reduced: 28

33% more first-time investments, than exits

New positions opened: 28 | Existing positions closed: 21

15% more capital invested

Capital invested by funds: $343M → $395M (+$51.9M)

4% more funds holding

Funds holding: 113118 (+5)

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

0.47% less ownership

Funds ownership: 4.09%3.62% (-0.47%)

Holders
118
Holders Change
+5
Holders Change %
+4.42%
% of All Funds
1.9%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.02%
New
28
Increased
39
Reduced
28
Closed
21
Calls
$2.35M
Puts
$1.56M
Net Calls
+$794K
Net Calls Change
-$601K
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$196M
Fidelity Investments
2
Fidelity Investments
Massachusetts
$53.5M +$1.05M +9,636 +2%
NSGL
3
No Street GP LP
California
$19.6M -$2.62M -24,000 -13%
BlackRock
4
BlackRock
New York
$17.8M +$532K +4,860 +3%
FCM
5
Freshford Capital Management
New York
$15.9M -$782K -7,151 -5%
BGIM
6
Brandywine Global Investment Management
Pennsylvania
$13.3M +$1.52M +13,893 +14%
Vanguard Group
7
Vanguard Group
Pennsylvania
$12.6M +$1.32M +12,097 +13%
Bank of America
8
Bank of America
North Carolina
$8.6M -$3.5M -31,965 -31%
SIC
9
Schwartz Investment Counsel
Michigan
$7.95M -$1.8M -16,440 -20%
State Street
10
State Street
Massachusetts
$5.4M -$89.9K -822 -2%
WA
11
Wasatch Advisors
Utah
$5.07M +$4.63M +42,369 New
Geode Capital Management
12
Geode Capital Management
Massachusetts
$4.67M +$177K +1,622 +4%
LAM
13
Lapides Asset Management
Connecticut
$2.4M -$111K -1,016 -5%
N
14
Nuveen
North Carolina
$2.4M +$1M +9,156 +84%
MHP
15
Manatuck Hill Partners
Connecticut
$2.4M +$2.19M +20,000 New
HF
16
HRT Financial
New York
$2.33M +$881K +8,059 +70%
Northern Trust
17
Northern Trust
Illinois
$2.27M -$64K -585 -3%
Fuller & Thaler Asset Management
18
Fuller & Thaler Asset Management
California
$1.86M +$1.69M +15,496 New
Charles Schwab
19
Charles Schwab
California
$1.84M +$236K +2,158 +16%
EI
20
EAM Investors
California
$1.36M +$1.24M +11,379 New
AC
21
AWH Capital
Texas
$1.03M +$492K +4,500 +110%
Bank of New York Mellon
22
Bank of New York Mellon
New York
$964K -$16.8K -154 -2%
GCP
23
GSA Capital Partners
United Kingdom
$875K +$522K +4,771 +188%
State of Wisconsin Investment Board
24
State of Wisconsin Investment Board
Wisconsin
$856K -$93.1K -851 -11%
Swiss National Bank
25
Swiss National Bank
Switzerland
$622K +$28.9K +264 +5%

PRPL Hedge Fund Activity: Q4 2022 in Review

118 of the 6,221 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2022, worth a combined $395M — up 15% from $343M a quarter earlier.

Buyers outnumbered sellers: 28 funds opened new PRPL positions and 21 closed out — a net gain of 7 holders — while 39 added to existing stakes and 28 trimmed.

The largest buyer was Wasatch Advisors, opening a new position worth an estimated $4.63M. The largest seller was Federated Hermes, exiting entirely with an estimated $7.86M sold.

  • 118 institutional investors held Purple Innovation (PRPL) as of Q4 2022, up from 113 in Q3 2022.
  • Funds reported $395M of Purple Innovation stock for Q4 2022, up 15% quarter-over-quarter.
  • 28 funds opened new Purple Innovation positions in Q4 2022 and 21 closed out, a net change of +7 holders.
  • The largest Purple Innovation buyer in Q4 2022 was Wasatch Advisors, an estimated $4.63M added.
  • The largest Purple Innovation seller in Q4 2022 was Federated Hermes, an estimated $7.86M sold.

Based on aggregated 13F filings for Q4 2022.