Vanguard Group
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Vanguard Group’s Purple Innovation PRPL Stock Holding History

Vanguard Group’s Portfolio PRPL Stock Details PRPL Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2025
Q4 		$1.79M Hold
103,738
– – ﹤0.01% 3593
2025
Q3 		$2.42M Sell
103,738
-1,506
-1% -$35.2K ﹤0.01% 3517
2025
Q2 		$1.92M Sell
105,244
-13,375
-11% -$246K ﹤0.01% 3545
2025
Q1 		$2.25M Sell
118,619
-222
-0.2% -$5.12K ﹤0.01% 3460
2024
Q4 		$2.32M Buy
118,841
+143
+0.1% +$3.24K ﹤0.01% 3523
2024
Q3 		$2.93M Buy
118,698
+2,106
+2% +$60.8K ﹤0.01% 3443
2024
Q2 		$3.03M Buy
116,592
+440
+0.4% +$15.5K ﹤0.01% 3430
2024
Q1 		$5.05M Buy
116,152
+808
+0.7% +$26.9K ﹤0.01% 3293
2023
Q4 		$2.97M Sell
115,344
-10,565
-8% -$271K ﹤0.01% 3460
2023
Q3 		$5.38M Sell
125,909
-1,106
-0.9% -$69K ﹤0.01% 3215
2023
Q2 		$8.83M Sell
127,015
-1,349
-1% -$97.2K ﹤0.01% 3018
2023
Q1 		$8.47M Buy
128,364
+23,126
+22% +$2.58M ﹤0.01% 3024
2022
Q4 		$12.6M Buy
105,238
+12,097
+13% +$1.32M ﹤0.01% 2844
2022
Q3 		$9.43M Sell
93,141
-12,765
-12% -$1.11M ﹤0.01% 2976
2022
Q2 		$8.1M Sell
105,906
-8,712
-8% -$1.01M ﹤0.01% 3102
2022
Q1 		$16.8M Buy
114,618
+652
+0.6% +$128K ﹤0.01% 2876
2021
Q4 		$37.8M Sell
113,966
-1,020
-0.9% -$395K ﹤0.01% 2506
2021
Q3 		$60.4M Sell
114,986
-1,084
-0.9% -$678K ﹤0.01% 2258
2021
Q2 		$76.6M Buy
116,070
+21,098
+22% +$16.2M ﹤0.01% 2139
2021
Q1 		$75.1M Buy
94,972
+18,473
+24% +$16.1M ﹤0.01% 2101
2020
Q4 		$63M Buy
76,499
+10,771
+16% +$7.85M ﹤0.01% 2079
2020
Q3 		$40.9M Buy
65,728
+26,537
+68% +$14.1M ﹤0.01% 2116
2020
Q2 		$17.6M Buy
39,191
+15,795
+68% +$4.98M ﹤0.01% 2478
2020
Q1 		$3.32M Buy
23,396
+378
+2% +$105K ﹤0.01% 3149
2019
Q4 		$5.01M Buy
23,018
+20,923
+999% +$4.03M ﹤0.01% 3165
2019
Q3 		$394K Sell
2,095
-21
-1% -$3.85K ﹤0.01% 3864
2019
Q2 		$357K Buy
2,116
+315
+17% +$48K ﹤0.01% 3882
2019
Q1 		$209K Buy
1,801
+14
+0.8% +$1.93K ﹤0.01% 3916
2018
Q4 		$264K Buy
1,787
+118
+7% +$17.4K ﹤0.01% 3847
2018
Q3 		$242K Buy
1,669
+882
+112% +$143K ﹤0.01% 3978
2018
Q2 		$167K Buy
+787
New +$164K ﹤0.01% 3997

Other funds holding PRPL

CCM
Coliseum Capital Management Rowayton, Connecticut $1.16B AUM 23.26% 1-Year Est. Return
WA
Wasatch Advisors Salt Lake City, Utah $15.3B AUM 25.06% 1-Year Est. Return
BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Millennium Management
Millennium Management New York $276B AUM 44.8% 1-Year Est. Return
Jacobs Levy Equity Management
Jacobs Levy Equity Management Florham Park, New Jersey $27.8B AUM 46.46% 1-Year Est. Return
Renaissance Technologies
Renaissance Technologies New York $72.6B AUM 54.88% 1-Year Est. Return
DAS
Dynamic Advisor Solutions Phoenix, Arizona $3.53B AUM 22.61% 1-Year Est. Return
ICM
Invenomic Capital Management Boston, Massachusetts $1.67B AUM 1.43% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return

Vanguard Group's PRPL Position: Q4 2025 in Review

Vanguard Group held its Purple Innovation (PRPL) position steady in Q4 2025 at 103,738 shares worth $1.79M. The position accounts for ﹤0.01% of the portfolio, ranked #3593.

Vanguard Group first reported a position in PRPL in Q2 2018 and has held it in 31 quarters since. The position peaked at $76.6M in Q2 2021. 72 funds tracked by Wall St. Rank hold PRPL as of Q4 2025.

  • Vanguard Group held 103,738 shares of Purple Innovation worth $1.79M as of Q4 2025.
  • Vanguard Group left its Purple Innovation share count unchanged in Q4 2025.
  • Purple Innovation made up ﹤0.01% of Vanguard Group's portfolio in Q4 2025, its #3593 holding.
  • Vanguard Group first reported a position in Purple Innovation in Q2 2018 and has held it in 31 quarters since.
  • Vanguard Group's Purple Innovation position peaked at $76.6M in Q2 2021.
  • 72 funds tracked by Wall St. Rank held Purple Innovation as of Q4 2025.

Based on Vanguard Group's 13F filing for Q4 2025, filed 29 Jan 2026.