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Purple Innovation
PRPL

Overview Fund Activity

132 hedge funds and large institutions have $1.49B invested in Purple Innovation in 2021 Q3 according to their latest regulatory filings, with 14 funds opening new positions, 67 increasing their positions, 31 reducing their positions, and 43 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
132
Holders Change
-30
Holders Change %
-18.52%
% of All Funds
2.32%
Holding in Top 10
3
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-25%
% of All Funds
0.05%
New
14
Increased
67
Reduced
31
Closed
43
Calls
$16.5M
Puts
$24.2M
Net Calls
-$7.71M
Net Calls Change
+$17.4M

Top Buyers

1
ACH
1
ArrowMark Colorado Holdings
Colorado
$73.5M
2
Fidelity Investments
2
Fidelity Investments
Massachusetts
$200M
3
WA
3
Wasatch Advisors
Utah
$152M
4
VBA
4
Van Berkom & Associates
Quebec, Canada
$27.3M
5
Adage Capital Partners
5
Adage Capital Partners
Massachusetts
$10.5M

Top Sellers

1
Victory Capital Management
1
Victory Capital Management
Texas
$0
2
GGHC
2
Gilder Gagnon Howe & Co
New York
$23.7M
3
Wells Fargo
3
Wells Fargo
California
$197K
4
GIM
4
Granahan Investment Management
Massachusetts
$0
5
Norges Bank
5
Norges Bank
Norway
$473K
Name Holding Trade Value Shares
Change 		Shares
Change %
Fidelity Investments
1
Fidelity Investments
Massachusetts
$200M +$35.2M +1,673,050 +21%
CCM
2
Coliseum Capital Management
Connecticut
$173M – – –
WA
3
Wasatch Advisors
Utah
$152M +$34.2M +1,627,651 +29%
Capital Research Global Investors
4
Capital Research Global Investors
California
$88.2M – – –
BlackRock
5
BlackRock
New York
$74.7M +$3.96M +188,411 +6%
ACH
6
ArrowMark Colorado Holdings
Colorado
$73.5M +$55.6M +2,645,735 +311%
Janus Henderson Group
7
Janus Henderson Group
United Kingdom
$71.8M +$116K +5,528 +0.2%
Vanguard Group
8
Vanguard Group
Pennsylvania
$60.4M -$570K -27,103 -0.9%
ClearBridge Investments
9
ClearBridge Investments
New York
$47.9M +$9.85M +468,385 +26%
HRCM
10
Hawk Ridge Capital Management
California
$44.5M – – –
WCM
11
Woodson Capital Management
Connecticut
$34.5M +$5.04M +240,000 +17%
Lord, Abbett & Co
12
Lord, Abbett & Co
New Jersey
$31.5M +$1.2M +56,952 +4%
BTP
13
Bloom Tree Partners
New York
$30.9M +$2.18M +103,644 +8%
LSCM
14
Light Street Capital Management
California
$27.5M +$1.15M +54,523 +4%
VBA
15
Van Berkom & Associates
Quebec, Canada
$27.3M +$27.3M +1,299,679 New
Principal Financial Group
16
Principal Financial Group
Iowa
$26.1M +$695K +33,064 +3%
GGHC
17
Gilder Gagnon Howe & Co
New York
$23.7M -$8.45M -401,889 -26%
Geode Capital Management
18
Geode Capital Management
Massachusetts
$21.5M +$1.37M +65,221 +7%
State Street
19
State Street
Massachusetts
$21.2M +$997K +47,434 +5%
BCP
20
Bayberry Capital Partners
New York
$20.2M +$2.31M +110,000 +13%
JGC
21
J. Goldman & Co
New York
$18.7M +$3.34M +158,807 +22%
CI Investments Inc
22
CI Investments Inc
Ontario, Canada
$18.4M -$84.1K -4,000 -0.5%
KCM
23
Kornitzer Capital Management
Kansas
$13.4M +$912K +43,390 +7%
Northern Trust
24
Northern Trust
Illinois
$12.1M +$575K +27,362 +5%
PCM
25
Penserra Capital Management
California
$11.7M -$2.56M -121,804 -18%
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