Purple Innovation
PRPL
82 hedge funds and large institutions have $63.3M invested in Purple Innovation in 2025 Q3 according to their latest regulatory filings, with 22 funds opening new positions, 8 increasing their positions, 28 reducing their positions, and 15 closing their positions.
47% more first-time investments, than exits
New positions opened: 22 | Existing positions closed: 15
41% more call options, than puts
Call options by funds: $195K | Put options by funds: $138K
23% more capital invested
Capital invested by funds: $51.3M → $63.3M (+$11.9M)
8% more funds holding
Funds holding: 76 → 82 (+6)
0.1% less ownership
Funds ownership: 2.6% → 2.5% (-0.1%)
71% less repeat investments, than reductions
Existing positions increased: 8 | Existing positions reduced: 28
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Jacobs Levy Equity Management
Florham Park,
New Jersey
|
+$758K |
| 2 |
Renaissance Technologies
New York
|
+$743K |
| 3 |
WA
Wasatch Advisors
Salt Lake City,
Utah
|
+$457K |
| 4 |
Two Sigma Advisers
New York
|
+$229K |
| 5 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
+$190K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
NSGL
No Street GP LP
San Francisco,
California
|
-$2.56M |
| 2 |
BlackRock
New York
|
-$674K |
| 3 |
Fidelity Investments
Boston,
Massachusetts
|
-$377K |
| 4 |
Truist Financial
Charlotte,
North Carolina
|
-$290K |
| 5 |
Jane Street
New York
|
-$202K |
PRPL Hedge Fund Activity: Q3 2025 in Review
82 of the 7,640 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q3 2025, worth a combined $63.3M — up 23% from $51.3M a quarter earlier.
Buyers outnumbered sellers: 22 funds opened new PRPL positions and 15 closed out — a net gain of 7 holders — while 8 added to existing stakes and 28 trimmed.
The largest buyer was Jacobs Levy Equity Management, opening a new position worth an estimated $758K. The largest seller was No Street GP LP, cutting an estimated $2.56M.
- 82 institutional investors held Purple Innovation (PRPL) as of Q3 2025, up from 76 in Q2 2025.
- Funds reported $63.3M of Purple Innovation stock for Q3 2025, up 23% quarter-over-quarter.
- 22 funds opened new Purple Innovation positions in Q3 2025 and 15 closed out, a net change of +7 holders.
- The largest Purple Innovation buyer in Q3 2025 was Jacobs Levy Equity Management, an estimated $758K added.
- The largest Purple Innovation seller in Q3 2025 was No Street GP LP, an estimated $2.56M sold.
Based on aggregated 13F filings for Q3 2025.