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Purple Innovation

31 hedge funds and large institutions have $58M invested in Purple Innovation in 2018 Q2 according to their latest regulatory filings, with 23 funds opening new positions, 6 increasing their positions, 2 reducing their positions, and 4 closing their positions.

New
Increased
Maintained
Reduced
Closed

475% more first-time investments, than exits

New positions opened: 23 | Existing positions closed: 4

200% more repeat investments, than reductions

Existing positions increased: 6 | Existing positions reduced: 2

158% more funds holding

Funds holding: 1231 (+19)

17% more capital invested

Capital invested by funds: $49.6M → $58M (+$8.39M)

0.2% more ownership

Funds ownership: 1.51%1.71% (+0.2%)

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

Holders
31
Holders Change
+19
Holders Change %
+158.33%
% of All Funds
0.71%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.02%
New
23
Increased
6
Reduced
2
Closed
4
Calls
Puts
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$50.6M +$5.56M +26,601 +13%
BlackRock
2
BlackRock
New York
$1.94M +$1.91M +9,129 New
RA
3
Royce & Associates
New York
$1.91M -$209K -1,000 -10%
AA
4
Ancient Art
Texas
$1.71M -$81.9K -392 -5%
Northern Trust
5
Northern Trust
Illinois
$328K +$323K +1,545 New
State Street
6
State Street
Massachusetts
$272K +$268K +1,284 New
Vanguard Group
7
Vanguard Group
Pennsylvania
$167K +$164K +787 New
LPL Financial
8
LPL Financial
California
$108K +$106K +508 New
PPA
9
Parametric Portfolio Associates
Washington
$108K +$106K +508 New
SPIA
10
Steward Partners Investment Advisory
New York
$102K +$33.8K +162 +51%
New York State Common Retirement Fund
11
New York State Common Retirement Fund
New York
$102K +$100K +480 New
Geode Capital Management
12
Geode Capital Management
Massachusetts
$97K +$95.7K +458 New
Charles Schwab
13
Charles Schwab
California
$88K +$86.1K +412 New
CG
14
Colony Group
Massachusetts
$85K +$83.6K +400 New
Morgan Stanley
15
Morgan Stanley
New York
$79K +$75.8K +363 +3,630%
Deutsche Bank
16
Deutsche Bank
Germany
$73K +$18K +86 +34%
California State Teachers Retirement System (CalSTRS)
17
California State Teachers Retirement System (CalSTRS)
California
$57K +$55.8K +267 New
Bank of America
18
Bank of America
North Carolina
$25K +$19.4K +93 +388%
AIG
19
American International Group
New York
$24K +$23.8K +114 New
UBS Group
20
UBS Group
Switzerland
$20K +$6.27K +30 +46%
Citigroup
21
Citigroup
New York
$15K +$15.5K +74 New
QCG
22
Quadrant Capital Group
Ohio
$12K +$12.3K +59 New
SO
23
STRS Ohio
Ohio
$11K +$10.9K +52 New
Legal & General Group
24
Legal & General Group
United Kingdom
$10K +$9.4K +45 New
Wells Fargo
25
Wells Fargo
California
$5K +$4.39K +21 New

PRPL Hedge Fund Activity: Q2 2018 in Review

31 of the 4,369 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q2 2018, worth a combined $58M — up 17% from $49.6M a quarter earlier.

Buyers outnumbered sellers: 23 funds opened new PRPL positions and 4 closed out — a net gain of 19 holders — while 6 added to existing stakes and 2 trimmed.

The largest buyer was Coliseum Capital Management, adding an estimated $5.56M. The largest seller was Potrero Capital Research, exiting entirely with an estimated $1.06M sold.

  • 31 institutional investors held Purple Innovation (PRPL) as of Q2 2018, up from 12 in Q1 2018.
  • Funds reported $58M of Purple Innovation stock for Q2 2018, up 17% quarter-over-quarter.
  • 23 funds opened new Purple Innovation positions in Q2 2018 and 4 closed out, a net change of +19 holders.
  • The largest Purple Innovation buyer in Q2 2018 was Coliseum Capital Management, an estimated $5.56M added.
  • The largest Purple Innovation seller in Q2 2018 was Potrero Capital Research, an estimated $1.06M sold.

Based on aggregated 13F filings for Q2 2018.