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Purple Innovation

30 hedge funds and large institutions have $46.3M invested in Purple Innovation in 2019 Q2 according to their latest regulatory filings, with 2 funds opening new positions, 10 increasing their positions, 13 reducing their positions, and 2 closing their positions.

New
Increased
Maintained
Reduced
Closed

more capital invested

Capital invested by funds: $ → $

more funds holding

Funds holding:

more funds holding in top 10

Funds holding in top 10:

more first-time investments, than exits

New positions opened: | Existing positions closed:

0.16% less ownership

Funds ownership: 70.72%70.56% (-0.16%)

23% less repeat investments, than reductions

Existing positions increased: 10 | Existing positions reduced: 13

Holders
30
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
Puts
Net Calls
Net Calls Change

Top Buyers

1 +$567K
2 +$203K
3 +$73.7K
4
State Street
State Street
Massachusetts
+$62.1K
5
Vanguard Group
Vanguard Group
Pennsylvania
+$53.2K

Top Sellers

1 -$575K
2 -$351K
3 -$74K
4
Charles Schwab
Charles Schwab
California
-$48K
5
BlackRock
BlackRock
New York
-$27.6K
Name Holding Trade Value Shares
Change
Change in
Stake
1
$40.3M
2
$1.49M
3
$1.45M
4
$567K
5
$547K
6
$357K
7
$338K
8
$331K
9
$291K
10
$155K
11
$115K
12
$81K
13
$78K
14
$60K
15
$45K
16
$38K
17
$36K
18
$18K
19
$16K
20
$15K
21
$8K
22
$7K
23
$7K
24
$7K
25
$6K