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Purple Innovation

86 hedge funds and large institutions have $78.9M invested in Purple Innovation in 2024 Q3 according to their latest regulatory filings, with 11 funds opening new positions, 27 increasing their positions, 20 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

92% more call options, than puts

Call options by funds: $123K | Put options by funds: $64K

35% more repeat investments, than reductions

Existing positions increased: 27 | Existing positions reduced: 20

10% more first-time investments, than exits

New positions opened: 11 | Existing positions closed: 10

1% more funds holding

Funds holding: 8586 (+1)

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

0.04% less ownership

Funds ownership: 3.01%2.97% (-0.04%)

6% less capital invested

Capital invested by funds: $84.2M → $78.9M (-$5.26M)

Holders
86
Holders Change
+1
Holders Change %
+1.18%
% of All Funds
1.23%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.01%
New
11
Increased
27
Reduced
20
Closed
10
Calls
$123K
Puts
$64K
Net Calls
+$59K
Net Calls Change
+$5K
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$46.3M
NSGL
2
No Street GP LP
California
$6.48M -$1.38M -47,686 -15%
Fidelity Investments
3
Fidelity Investments
Massachusetts
$5.2M -$766K -26,548 -11%
BlackRock
4
BlackRock
New York
$4.17M +$230K +7,952 +5%
Vanguard Group
5
Vanguard Group
Pennsylvania
$2.93M +$60.8K +2,106 +2%
SWP
6
Stratos Wealth Partners
Ohio
$2.79M
WA
7
Wasatch Advisors
Utah
$2.77M +$647K +22,416 +25%
Geode Capital Management
8
Geode Capital Management
Massachusetts
$1.33M +$18.5K +641 +1%
State Street
9
State Street
Massachusetts
$1.18M +$7.36K +255 +0.5%
DAS
10
Dynamic Advisor Solutions
Arizona
$699K -$23.1K -800 -3%
Northern Trust
11
Northern Trust
Illinois
$473K +$48.5K +1,682 +10%
Truist Financial
12
Truist Financial
North Carolina
$470K -$63.5K -2,200 -10%
Charles Schwab
13
Charles Schwab
California
$453K +$19.7K +682 +4%
Morgan Stanley
14
Morgan Stanley
New York
$307K +$116K +4,034 +48%
BCM
15
Bridgeway Capital Management
Texas
$292K
Invesco
16
Invesco
Georgia
$291K +$6.29K +218 +2%
N
17
Nuveen
North Carolina
$225K
Dimensional Fund Advisors
18
Dimensional Fund Advisors
Texas
$175K
Goldman Sachs
19
Goldman Sachs
New York
$156K -$9.35K -324 -5%
Tudor Investment Corp
20
Tudor Investment Corp
Connecticut
$149K
DSCM
21
Divisadero Street Capital Management
Florida
$137K
Bank of New York Mellon
22
Bank of New York Mellon
New York
$134K -$45.3K -1,571 -23%
Corient Private Wealth
23
Corient Private Wealth
Florida
$102K
DC
24
Diametric Capital
Massachusetts
$94.8K +$111K +3,834 New
RhumbLine Advisers
25
RhumbLine Advisers
Massachusetts
$88.1K -$13.8K -479 -12%

PRPL Hedge Fund Activity: Q3 2024 in Review

86 of the 6,964 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q3 2024, worth a combined $78.9M — down 6.2% from $84.2M a quarter earlier.

Buyers outnumbered sellers: 11 funds opened new PRPL positions and 10 closed out — a net gain of 1 holder — while 27 added to existing stakes and 20 trimmed.

The largest buyer was Wasatch Advisors, adding an estimated $647K. The largest seller was No Street GP LP, cutting an estimated $1.38M.

  • 86 institutional investors held Purple Innovation (PRPL) as of Q3 2024, up from 85 in Q2 2024.
  • Funds reported $78.9M of Purple Innovation stock for Q3 2024, down 6.2% quarter-over-quarter.
  • 11 funds opened new Purple Innovation positions in Q3 2024 and 10 closed out, a net change of +1 holder.
  • The largest Purple Innovation buyer in Q3 2024 was Wasatch Advisors, an estimated $647K added.
  • The largest Purple Innovation seller in Q3 2024 was No Street GP LP, an estimated $1.38M sold.

Based on aggregated 13F filings for Q3 2024.