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Sterling Investment Counsel’s Purple Innovation PRPL Stock Holding History

Sterling Investment Counsel’s Portfolio PRPL Stock Details PRPL Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$3.57K Hold
400
– – ﹤0.01% 197
2026
Q1 		$6.61K Hold
400
– – ﹤0.01% 196
2025
Q4 		$6.91K Hold
400
– – ﹤0.01% 187
2025
Q3 		$9.34K Hold
400
– – ﹤0.01% 130
2025
Q2 		$7.29K Hold
400
– – ﹤0.01% 140
2025
Q1 		$7.59K Hold
400
– – ﹤0.01% 174
2024
Q4 		$7.8K Hold
400
– – 0.01% 128
2024
Q3 		$9.89K Sell
400
-2,827
-88% -$81.6K ﹤0.01% 173
2024
Q2 		$83.9K Hold
3,227
– – 0.03% 164
2024
Q1 		$140K Hold
3,227
– – 0.06% 169
2023
Q4 		$83.1K Hold
3,227
– – 0.04% 156
2023
Q3 		$138K Hold
3,227
– – 0.08% 150
2023
Q2 		$224K Buy
3,227
+800
+33% +$57.6K 0.12% 140
2023
Q1 		$160K Hold
2,427
– – 0.1% 154
2022
Q4 		$291K Hold
2,427
– – 0.18% 117
2022
Q3 		$246K Buy
2,427
+800
+49% +$69.5K 0.18% 113
2022
Q2 		$124K Buy
1,627
+889
+120% +$103K 0.09% 142
2022
Q1 		$108K Hold
738
– – 0.07% 145
2021
Q4 		$245K Buy
+738
New +$286K 0.17% 123

Other funds holding PRPL

CCM
Coliseum Capital Management Rowayton, Connecticut $1.16B AUM 23.26% 1-Year Est. Return
WA
Wasatch Advisors Salt Lake City, Utah $15.3B AUM 25.06% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
DAS
Dynamic Advisor Solutions Phoenix, Arizona $3.53B AUM 22.61% 1-Year Est. Return
Millennium Management
Millennium Management New York $276B AUM 44.8% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Jacobs Levy Equity Management
Jacobs Levy Equity Management Florham Park, New Jersey $27.8B AUM 46.46% 1-Year Est. Return
SC
Shay Capital New York $1.56B AUM 46.17% 1-Year Est. Return
CA
Crumly & Associates Springfield, Illinois $522M AUM 19.86% 1-Year Est. Return

Sterling Investment Counsel's PRPL Position: Q2 2026 in Review

Sterling Investment Counsel held its Purple Innovation (PRPL) position steady in Q2 2026 at 400 shares worth $3.57K. The position accounts for ﹤0.01% of the portfolio, ranked #197.

Sterling Investment Counsel first reported a position in PRPL in Q4 2021 and has held it in 19 quarters since. The position peaked at $291K in Q4 2022. 59 funds tracked by Wall St. Rank hold PRPL as of Q2 2026.

  • Sterling Investment Counsel held 400 shares of Purple Innovation worth $3.57K as of Q2 2026.
  • Sterling Investment Counsel left its Purple Innovation share count unchanged in Q2 2026.
  • Purple Innovation made up ﹤0.01% of Sterling Investment Counsel's portfolio in Q2 2026, its #197 holding.
  • Sterling Investment Counsel first reported a position in Purple Innovation in Q4 2021 and has held it in 19 quarters since.
  • Sterling Investment Counsel's Purple Innovation position peaked at $291K in Q4 2022.
  • 59 funds tracked by Wall St. Rank held Purple Innovation as of Q2 2026.

Based on Sterling Investment Counsel's 13F filing for Q2 2026, filed 20 Jul 2026.