Sterling Investment Counsel’s Purple Innovation PRPL Stock Holding History

Sterling Investment Counsel’s Portfolio PRPL Stock Details PRPL Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2026 Q1	$6.61K	Hold	10,000	–	–	﹤0.01%	196
2025 Q4	$6.91K	Hold	10,000	–	–	﹤0.01%	187
2025 Q3	$9.34K	Hold	10,000	–	–	﹤0.01%	130
2025 Q2	$7.29K	Hold	10,000	–	–	﹤0.01%	140
2025 Q1	$7.59K	Hold	10,000	–	–	﹤0.01%	174
2024 Q4	$7.8K	Hold	10,000	–	–	0.01%	128
2024 Q3	$9.89K	Sell	10,000 -70,682	-88%	-$81.6K	﹤0.01%	173
2024 Q2	$83.9K	Hold	80,682	–	–	0.03%	164
2024 Q1	$140K	Hold	80,682	–	–	0.06%	169
2023 Q4	$83.1K	Hold	80,682	–	–	0.04%	156
2023 Q3	$138K	Hold	80,682	–	–	0.08%	150
2023 Q2	$224K	Buy	80,682 +20,000	+33%	+$57.6K	0.12%	140
2023 Q1	$160K	Hold	60,682	–	–	0.1%	154
2022 Q4	$291K	Hold	60,682	–	–	0.18%	117
2022 Q3	$246K	Buy	60,682 +20,000	+49%	+$69.5K	0.18%	113
2022 Q2	$124K	Buy	40,682 +22,222	+120%	+$103K	0.09%	142
2022 Q1	$108K	Hold	18,460	–	–	0.07%	145
2021 Q4	$245K	Buy	+18,460	New	+$286K	0.17%	123

Other funds holding PRPL

CCM

Coliseum Capital Management Rowayton, Connecticut $1.22B AUM 18.72% 1-Year Est. Return

Wasatch Advisors Salt Lake City, Utah $15.3B AUM 25.06% 1-Year Est. Return

VCM

Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM

BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return

Millennium Management New York $240B AUM 35.51% 1-Year Est. Return

DAS

Dynamic Advisor Solutions Phoenix, Arizona $3.53B AUM 22.61% 1-Year Est. Return

Renaissance Technologies New York $63.9B AUM 45.56% 1-Year Est. Return

Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return

Jacobs Levy Equity Management Florham Park, New Jersey $23.8B AUM 25.4% 1-Year Est. Return

AFM

Anson Funds Management Dallas, Texas $2.29B AUM 370.24% 1-Year Est. Return

Sterling Investment Counsel's PRPL Position: Q1 2026 in Review

Sterling Investment Counsel held its Purple Innovation (PRPL) position steady in Q1 2026 at 10,000 shares worth $6.61K. The position accounts for ﹤0.01% of the portfolio, ranked #196.

Sterling Investment Counsel first reported a position in PRPL in Q4 2021 and has held it in 18 quarters since. The position peaked at $291K in Q4 2022. 70 funds tracked by Wall St. Rank hold PRPL as of Q1 2026.

Sterling Investment Counsel held 10,000 shares of Purple Innovation worth $6.61K as of Q1 2026.
Sterling Investment Counsel left its Purple Innovation share count unchanged in Q1 2026.
Purple Innovation made up ﹤0.01% of Sterling Investment Counsel's portfolio in Q1 2026, its #196 holding.
Sterling Investment Counsel first reported a position in Purple Innovation in Q4 2021 and has held it in 18 quarters since.
Sterling Investment Counsel's Purple Innovation position peaked at $291K in Q4 2022.
70 funds tracked by Wall St. Rank held Purple Innovation as of Q1 2026.

Based on Sterling Investment Counsel's 13F filing for Q1 2026, filed 16 Apr 2026.