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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+17.73%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$425M
AUM Growth
+$68M
Cap. Flow
+$13.7M
Cap. Flow %
3.23%
Top 10 Hldgs %
50.76%
Holding
207
New
11
Increased
81
Reduced
77
Closed
10

Top Buys

Rank Stock Value
1
JTNY
JPMorgan New York Tax Free Bond ETF
JTNY
+$12.7M
2
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$1.07M
3
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$736K
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$620K
5
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$554K

Top Sells

Rank Stock Value
1
CAH icon
Cardinal Health
CAH
+$1.18M
2
BCFN
Baron Financials ETF
BCFN
+$727K
3
GLW icon
Corning
GLW
+$494K
4
AAPL icon
Apple
AAPL
+$421K
5
TMP icon
Tompkins Financial
TMP
+$371K

Sector Composition

Rank Sector Weight
1 Technology 13.49%
2 Financials 6.63%
3 Communication Services 4.65%
4 Healthcare 3.43%
5 Consumer Discretionary 3.21%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVW icon
1
iShares S&P 500 Growth ETF
IVW
$73.8B
$39.6M 9.32%
287,866
+4,694
+2% +$620K
QQQM icon
2
Invesco NASDAQ 100 ETF
QQQM
$96.7B
$37.2M 8.76%
122,854
+1,955
+2% +$554K
JEPI icon
3
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$31.1M 7.33%
551,241
+18,883
+4% +$1.07M
CGXU icon
4
Capital Group International Focus Equity ETF
CGXU
$6.26B
$30.3M 7.14%
876,583
+22,159
+3% +$736K
AAPL icon
5
Apple
AAPL
$4.54T
$17.1M 4.03%
59,160
-1,471
-2% -$421K
IJH icon
6
iShares Core S&P Mid-Cap ETF
IJH
$122B
$15.6M 3.68%
202,585
+3,676
+2% +$270K
JTNY
7
JPMorgan New York Tax Free Bond ETF
JTNY
$454M
$12.7M 3%
+253,686
New +$12.7M
GOOGL icon
8
Alphabet (Google) Class A
GOOGL
$4.36T
$11.5M 2.7%
32,127
-10
-0% -$3.6K
IJR icon
9
iShares Core S&P Small-Cap ETF
IJR
$109B
$10.3M 2.42%
69,218
+931
+1% +$128K
FTEC icon
10
Fidelity MSCI Information Technology Index ETF
FTEC
$19.8B
$10.1M 2.39%
35,541
+974
+3% +$255K
NVDA icon
11
NVIDIA
NVDA
$4.86T
$9.65M 2.27%
48,228
+2,137
+5% +$439K
EMXC icon
12
iShares MSCI Emerging Markets ex China ETF
EMXC
$23.5B
$9.59M 2.26%
93,707
+394
+0.4% +$37.2K
IVV icon
13
iShares Core S&P 500 ETF
IVV
$878B
$8.67M 2.04%
11,581
-90
-0.8% -$65.5K
AMZN icon
14
Amazon
AMZN
$2.92T
$7.33M 1.73%
30,771
+545
+2% +$137K
MSFT icon
15
Microsoft
MSFT
$3.45T
$6.69M 1.58%
17,940
+557
+3% +$225K
BRK.B icon
16
Berkshire Hathaway Class B
BRK.B
$1.1T
$5.49M 1.29%
10,969
-90
-0.8% -$43.3K
JPM icon
17
JPMorgan Chase
JPM
$935B
$4.75M 1.12%
14,512
-392
-3% -$122K
PANW icon
18
Palo Alto Networks
PANW
$270B
$4.46M 1.05%
13,083
+550
+4% +$126K
META icon
19
Meta Platforms (Facebook)
META
$1.42T
$4.41M 1.04%
7,827
+583
+8% +$356K
WMT icon
20
Walmart Inc
WMT
$885B
$4.02M 0.95%
35,483
-32
-0.1% -$3.97K
V icon
21
Visa
V
$684B
$3.9M 0.92%
11,359
-74
-0.6% -$23.8K
GEV icon
22
GE Vernova
GEV
$264B
$3.57M 0.84%
3,036
-3
-0.1% -$3.06K
KO icon
23
Coca-Cola
KO
$377B
$3.25M 0.76%
39,946
+555
+1% +$43.8K
SPY icon
24
State Street SPDR S&P 500 ETF Trust
SPY
$790B
$3.04M 0.71%
4,067
-5
-0.1% -$3.63K
LLY icon
25
Eli Lilly
LLY
$1.02T
$2.79M 0.66%
2,327
+21
+0.9% +$21.5K
1
2 3 4 5

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MPPLM
Midwest Professional Planners Ltd (MPPL) Wausau, Wisconsin $425M AUM 28.89% 1-Year Est. Return
ATFA
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CPIM
Cypress Point Investment Management Mill Valley, California $424M AUM
OGM
OnyxPoint Global Management New York $424M AUM 84.95% 1-Year Est. Return
DF
Dunhill Financial London, United Kingdom $424M AUM 16.79% 1-Year Est. Return
AFWM
AMJ Financial Wealth Management Leesburg, Virginia $424M AUM 37.24% 1-Year Est. Return
FMTC
Farmers & Merchants Trust Company Long Beach, California $426M AUM 18.88% 1-Year Est. Return
EA
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Sterling Investment Counsel's Q2 2026 Portfolio in Review

As of Q2 2026, Sterling Investment Counsel held 207 positions worth $425M, up 19% from $357M the previous quarter. Its ten largest holdings account for 51% of the portfolio.

Sterling Investment Counsel deployed $13.7M of net new capital in Q2 2026, opening 11 new positions and adding to 81 existing holdings. Its largest new stake was JPMorgan New York Tax Free Bond ETF: 253,686 shares worth $12.7M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was Cardinal Health, an estimated $1.18M trimmed.

  • Sterling Investment Counsel's largest Q2 2026 buy was JPMorgan New York Tax Free Bond ETF: 253,686 shares worth $12.7M.
  • Sterling Investment Counsel added most to JPMorgan Equity Premium Income ETF in Q2 2026, an estimated $1.07M increase.
  • Sterling Investment Counsel's biggest Q2 2026 reduction was Cardinal Health, cutting an estimated $1.18M.
  • Sterling Investment Counsel fully exited Baron Financials ETF in Q2 2026, selling an estimated $727K.
  • Sterling Investment Counsel's ten largest holdings make up 51% of its $425M portfolio in Q2 2026.
  • Sterling Investment Counsel opened 11 new positions and closed 10 in Q2 2026.
  • Sterling Investment Counsel's portfolio value rose 19% quarter-over-quarter to $425M.

Based on Sterling Investment Counsel's 13F filing for Q2 2026, filed 20 Jul 2026.