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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+2.83%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$349M
AUM Growth
+$37.1M
Cap. Flow
+$34.3M
Cap. Flow %
9.83%
Top 10 Hldgs %
51.45%
Holding
193
New
63
Increased
72
Reduced
31
Closed
6

Top Buys

Rank Stock Value
1
AAPL icon
Apple
AAPL
+$2.53M
2
MSFT icon
Microsoft
MSFT
+$2.32M
3
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$1.59M
4
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$1.32M
5
VOT icon
Vanguard Morningstar Mid-Cap Growth ETF
VOT
+$1.31M

Top Sells

Rank Stock Value
1
HMOP icon
Hartford Municipal Opportunities ETF
HMOP
+$6.86M
2
SGOV icon
iShares 0-3 Month Treasury Bond ETF
SGOV
+$4.68M
3
MUB icon
iShares National Muni Bond ETF
MUB
+$646K
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$530K
5
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$477K

Sector Composition

Rank Sector Weight
1 Technology 14.09%
2 Financials 7.88%
3 Communication Services 5.7%
4 Healthcare 4.26%
5 Consumer Discretionary 3.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVW icon
1
iShares S&P 500 Growth ETF
IVW
$77.3B
$35.7M 10.24%
289,892
-4,332
-1% -$530K
QQQM icon
2
Invesco NASDAQ 100 ETF
QQQM
$102B
$30.7M 8.8%
121,400
-376
-0.3% -$95K
JEPI icon
3
JPMorgan Equity Premium Income ETF
JEPI
$45.7B
$27.8M 7.97%
486,101
+17,699
+4% +$1.01M
CGXU icon
4
Capital Group International Focus Equity ETF
CGXU
$6.43B
$21.2M 6.07%
717,100
+17,157
+2% +$516K
AAPL icon
5
Apple
AAPL
$4.52T
$17.5M 5.02%
65,301
+9,414
+17% +$2.53M
IJH icon
6
iShares Core S&P Mid-Cap ETF
IJH
$126B
$12.7M 3.64%
192,716
+1,227
+0.6% +$80.4K
GOOGL icon
7
Alphabet (Google) Class A
GOOGL
$4.62T
$9.74M 2.79%
33,642
+5,555
+20% +$1.59M
IVV icon
8
iShares Core S&P 500 ETF
IVV
$900B
$8.24M 2.36%
12,032
+198
+2% +$134K
NVDA icon
9
NVIDIA
NVDA
$5.13T
$8.03M 2.3%
44,485
+5,162
+13% +$961K
MSFT icon
10
Microsoft
MSFT
$3.66T
$7.87M 2.25%
16,881
+4,636
+38% +$2.32M
IJR icon
11
iShares Core S&P Small-Cap ETF
IJR
$113B
$7.86M 2.25%
65,400
+975
+2% +$117K
AMZN icon
12
Amazon
AMZN
$2.99T
$6.87M 1.97%
29,916
+2,305
+8% +$527K
EMXC icon
13
iShares MSCI Emerging Markets ex China ETF
EMXC
$24.3B
$6.53M 1.87%
89,859
-169
-0.2% -$12K
BRK.B icon
14
Berkshire Hathaway Class B
BRK.B
$1.12T
$5.47M 1.57%
10,972
+1,028
+10% +$511K
JPM icon
15
JPMorgan Chase
JPM
$950B
$4.72M 1.35%
15,462
+1,895
+14% +$587K
META icon
16
Meta Platforms (Facebook)
META
$1.5T
$4.48M 1.28%
6,822
+749
+12% +$500K
V icon
17
Visa
V
$690B
$4.12M 1.18%
11,951
+1,917
+19% +$653K
WMT icon
18
Walmart Inc
WMT
$888B
$3.85M 1.1%
35,456
+4,655
+15% +$500K
SPY icon
19
State Street SPDR S&P 500 ETF Trust
SPY
$821B
$2.79M 0.8%
4,090
-7
-0.2% -$4.73K
KO icon
20
Coca-Cola
KO
$372B
$2.74M 0.78%
39,924
+6,984
+21% +$487K
IUSG icon
21
iShares Core S&P US Growth ETF
IUSG
$33.5B
$2.55M 0.73%
15,173
-417
-3% -$69.6K
IWF icon
22
iShares Russell 1000 Growth ETF
IWF
$127B
$2.48M 0.71%
20,920
-532
-2% -$63K
GOOG icon
23
Alphabet (Google) Class C
GOOG
$4.59T
$2.47M 0.71%
8,580
+1,152
+16% +$330K
LLY icon
24
Eli Lilly
LLY
$995B
$2.44M 0.7%
2,287
+75
+3% +$71.7K
CAH icon
25
Cardinal Health
CAH
$54.7B
$2.34M 0.67%
11,364
– –
1
2 3 4 5

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CPIM
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OGM
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DF
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AFWM
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Sterling Investment Counsel's Q4 2025 Portfolio in Review

As of Q4 2025, Sterling Investment Counsel held 193 positions worth $349M, up 12% from $312M the previous quarter. Its ten largest holdings account for 51% of the portfolio.

Sterling Investment Counsel deployed $34.3M of net new capital in Q4 2025, opening 63 new positions and adding to 72 existing holdings. Its largest new stake was iShares iBoxx $ High Yield Corporate Bond ETF: 16,381 shares worth $1.29M.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was iShares S&P 500 Growth ETF, an estimated $530K trimmed.

  • Sterling Investment Counsel's largest Q4 2025 buy was iShares iBoxx $ High Yield Corporate Bond ETF: 16,381 shares worth $1.29M.
  • Sterling Investment Counsel added most to Apple in Q4 2025, an estimated $2.53M increase.
  • Sterling Investment Counsel's biggest Q4 2025 reduction was iShares S&P 500 Growth ETF, cutting an estimated $530K.
  • Sterling Investment Counsel fully exited Hartford Municipal Opportunities ETF in Q4 2025, selling an estimated $6.86M.
  • Sterling Investment Counsel's ten largest holdings make up 51% of its $349M portfolio in Q4 2025.
  • Sterling Investment Counsel opened 63 new positions and closed 6 in Q4 2025.
  • Sterling Investment Counsel's portfolio value rose 12% quarter-over-quarter to $349M.

Based on Sterling Investment Counsel's 13F filing for Q4 2025, filed 27 Jan 2026.