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Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+11.06%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$196M
AUM Growth
+$21.4M
Cap. Flow
+$2.78M
Cap. Flow %
1.42%
Top 10 Hldgs %
48%
Holding
171
New
20
Increased
68
Reduced
50
Closed
14

Top Buys

Rank Stock Value
1
MUB icon
iShares National Muni Bond ETF
MUB
+$2.65M
2
AAPL icon
Apple
AAPL
+$1.85M
3
SO icon
Southern Company
SO
+$639K
4
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$485K
5
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$384K

Top Sells

Rank Stock Value
1
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$2.08M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$2.05M
3
NYF icon
iShares New York Muni Bond ETF
NYF
+$829K
4
BX icon
Blackstone
BX
+$748K
5
TSLA icon
Tesla
TSLA
+$646K

Sector Composition

Rank Sector Weight
1 Technology 13.58%
2 Financials 7.36%
3 Healthcare 4.79%
4 Consumer Discretionary 4.79%
5 Communication Services 4.76%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVW icon
1
iShares S&P 500 Growth ETF
IVW
$77.3B
$22.8M 11.64%
303,648
-28,781
-9% -$2.05M
CGXU icon
2
Capital Group International Focus Equity ETF
CGXU
$6.43B
$14.4M 7.33%
601,514
+21,699
+4% +$485K
AAPL icon
3
Apple
AAPL
$4.52T
$13.1M 6.71%
68,248
+10,028
+17% +$1.85M
QQQM icon
4
Invesco NASDAQ 100 ETF
QQQM
$102B
$10.2M 5.19%
60,351
-13,334
-18% -$2.08M
IJH icon
5
iShares Core S&P Mid-Cap ETF
IJH
$126B
$8.48M 4.33%
153,065
+2,810
+2% +$143K
IVV icon
6
iShares Core S&P 500 ETF
IVV
$900B
$6.34M 3.23%
13,268
-656
-5% -$294K
MSFT icon
7
Microsoft
MSFT
$3.66T
$5.47M 2.79%
14,551
+121
+0.8% +$43.1K
EMXC icon
8
iShares MSCI Emerging Markets ex China ETF
EMXC
$24.3B
$4.97M 2.53%
89,612
+3,500
+4% +$180K
GOOGL icon
9
Alphabet (Google) Class A
GOOGL
$4.62T
$4.44M 2.27%
31,785
+572
+2% +$76.9K
AMZN icon
10
Amazon
AMZN
$2.99T
$3.89M 1.99%
25,601
+1,516
+6% +$213K
IJR icon
11
iShares Core S&P Small-Cap ETF
IJR
$113B
$3.83M 1.96%
35,421
+3,987
+13% +$384K
HMOP icon
12
Hartford Municipal Opportunities ETF
HMOP
$787M
$3.75M 1.91%
96,313
-1,336
-1% -$50.1K
BRK.B icon
13
Berkshire Hathaway Class B
BRK.B
$1.12T
$3.69M 1.88%
10,352
+1,072
+12% +$376K
MUB icon
14
iShares National Muni Bond ETF
MUB
$45.4B
$3.12M 1.59%
28,764
+25,386
+752% +$2.65M
V icon
15
Visa
V
$690B
$2.93M 1.5%
11,267
-155
-1% -$38.2K
KO icon
16
Coca-Cola
KO
$372B
$2.39M 1.22%
40,580
+988
+2% +$56.1K
IVE icon
17
iShares S&P 500 Value ETF
IVE
$49.8B
$2.38M 1.22%
13,712
+2,246
+20% +$361K
DGRO icon
18
iShares Core Dividend Growth ETF
DGRO
$43.4B
$2.13M 1.09%
39,628
-1,237
-3% -$62.7K
SPY icon
19
State Street SPDR S&P 500 ETF Trust
SPY
$821B
$1.86M 0.95%
3,921
– –
IWF icon
20
iShares Russell 1000 Growth ETF
IWF
$127B
$1.82M 0.93%
24,016
– –
JPM icon
21
JPMorgan Chase
JPM
$950B
$1.76M 0.9%
10,338
-28
-0.3% -$4.24K
UNH icon
22
UnitedHealth
UNH
$370B
$1.66M 0.85%
3,145
-92
-3% -$49.1K
WMT icon
23
Walmart Inc
WMT
$888B
$1.62M 0.83%
30,888
-933
-3% -$49.4K
ARKW icon
24
ARK Web x.0 ETF
ARKW
$1.75B
$1.59M 0.81%
20,974
+14
+0.1% +$872
IUSG icon
25
iShares Core S&P US Growth ETF
IUSG
$33.5B
$1.47M 0.75%
14,167
+1,886
+15% +$186K
1
2 3 4 5

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MPPLM
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ATFA
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CPIM
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OGM
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DF
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AFWM
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FMTC
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BMC
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Sterling Investment Counsel's Q4 2023 Portfolio in Review

As of Q4 2023, Sterling Investment Counsel held 171 positions worth $196M, up 12% from $175M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Sterling Investment Counsel's Q4 2023 filing shows 20 new, 68 increased, 50 reduced and 14 closed positions. Its largest new stake was Southern Company: 9,300 shares worth $652K. The largest sale was Invesco NASDAQ 100 ETF, an estimated $2.08M.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 12% a quarter earlier, followed by Financials and Healthcare.

  • Sterling Investment Counsel's largest Q4 2023 buy was Southern Company: 9,300 shares worth $652K.
  • Sterling Investment Counsel added most to iShares National Muni Bond ETF in Q4 2023, an estimated $2.65M increase.
  • Sterling Investment Counsel's biggest Q4 2023 reduction was Invesco NASDAQ 100 ETF, cutting an estimated $2.08M.
  • Sterling Investment Counsel fully exited iShares New York Muni Bond ETF in Q4 2023, selling an estimated $829K.
  • Sterling Investment Counsel's ten largest holdings make up 48% of its $196M portfolio in Q4 2023.
  • Sterling Investment Counsel opened 20 new positions and closed 14 in Q4 2023.
  • Sterling Investment Counsel's portfolio value rose 12% quarter-over-quarter to $196M.

Based on Sterling Investment Counsel's 13F filing for Q4 2023, filed 12 Jan 2024.