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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+2.43%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$151M
AUM Growth
-$129M
Cap. Flow
-$134M
Cap. Flow %
-88.71%
Top 10 Hldgs %
54.17%
Holding
178
New
5
Increased
11
Reduced
82
Closed
50

Top Buys

Rank Stock Value
1
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$406K
2
UBER icon
Uber
UBER
+$266K
3
C icon
Citigroup
C
+$211K
4
GOVT icon
iShares US Treasury Bond ETF
GOVT
+$206K
5
SRE icon
Sempra
SRE
+$201K

Top Sells

Rank Stock Value
1
IVW icon
iShares S&P 500 Growth ETF
IVW
+$11.9M
2
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$9.93M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$9.75M
4
AAPL icon
Apple
AAPL
+$7.68M
5
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$6.57M

Sector Composition

Rank Sector Weight
1 Technology 13.52%
2 Financials 8.17%
3 Communication Services 5.5%
4 Consumer Discretionary 4.25%
5 Healthcare 3.12%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVW icon
1
iShares S&P 500 Growth ETF
IVW
$77.3B
$17.3M 11.41%
169,983
-119,425
-41% -$11.9M
QQQM icon
2
Invesco NASDAQ 100 ETF
QQQM
$102B
$13.9M 9.2%
66,111
-46,840
-41% -$9.75M
JEPI icon
3
JPMorgan Equity Premium Income ETF
JEPI
$45.7B
$10.6M 6.98%
183,554
-167,214
-48% -$9.93M
AAPL icon
4
Apple
AAPL
$4.52T
$9.32M 6.16%
37,219
-32,605
-47% -$7.68M
CGXU icon
5
Capital Group International Focus Equity ETF
CGXU
$6.43B
$8.68M 5.74%
351,850
-252,527
-42% -$6.57M
IJH icon
6
iShares Core S&P Mid-Cap ETF
IJH
$126B
$6.3M 4.16%
101,084
-69,001
-41% -$4.43M
IJR icon
7
iShares Core S&P Small-Cap ETF
IJR
$113B
$4.49M 2.97%
38,940
-5
-0% -$597
GOOGL icon
8
Alphabet (Google) Class A
GOOGL
$4.62T
$4.18M 2.76%
22,055
-10,947
-33% -$1.92M
NVDA icon
9
NVIDIA
NVDA
$5.13T
$3.64M 2.41%
27,093
-11,495
-30% -$1.58M
EMXC icon
10
iShares MSCI Emerging Markets ex China ETF
EMXC
$24.3B
$3.62M 2.39%
65,305
-28,989
-31% -$1.7M
MSFT icon
11
Microsoft
MSFT
$3.66T
$3.44M 2.27%
8,151
-8,725
-52% -$3.72M
BRK.B icon
12
Berkshire Hathaway Class B
BRK.B
$1.12T
$3.41M 2.26%
7,531
-3,348
-31% -$1.55M
AMZN icon
13
Amazon
AMZN
$2.99T
$2.62M 1.73%
11,942
-15,350
-56% -$3.14M
META icon
14
Meta Platforms (Facebook)
META
$1.5T
$1.85M 1.23%
3,165
-2,261
-42% -$1.33M
JPM icon
15
JPMorgan Chase
JPM
$950B
$1.8M 1.19%
7,502
-9,235
-55% -$2.15M
ARKW icon
16
ARK Web x.0 ETF
ARKW
$1.75B
$1.76M 1.16%
16,255
-2,278
-12% -$229K
IVV icon
17
iShares Core S&P 500 ETF
IVV
$900B
$1.71M 1.13%
2,903
-8,972
-76% -$5.31M
IUSG icon
18
iShares Core S&P US Growth ETF
IUSG
$33.5B
$1.71M 1.13%
12,253
-3,676
-23% -$505K
CAH icon
19
Cardinal Health
CAH
$54.7B
$1.55M 1.02%
13,064
– –
IXUS icon
20
iShares Core MSCI Total International Stock ETF
IXUS
$59.6B
$1.43M 0.95%
21,679
-339
-2% -$23.5K
HMOP icon
21
Hartford Municipal Opportunities ETF
HMOP
$787M
$1.41M 0.93%
36,519
-87,529
-71% -$3.42M
V icon
22
Visa
V
$690B
$1.35M 0.89%
4,264
-7,774
-65% -$2.34M
COST icon
23
Costco
COST
$420B
$1.25M 0.83%
1,368
-655
-32% -$608K
HYG icon
24
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
$16.6B
$1.14M 0.75%
14,475
-3,220
-18% -$256K
VOT icon
25
Vanguard Morningstar Mid-Cap Growth ETF
VOT
$20B
$1.08M 0.71%
4,254
-900
-17% -$232K
1
2 3 4 5

Similar funds

MPPLM
Midwest Professional Planners Ltd (MPPL) Wausau, Wisconsin $425M AUM 28.89% 1-Year Est. Return
ATFA
All Terrain Financial Advisors Coon Rapids, Minnesota $425M AUM 16.3% 1-Year Est. Return
CPIM
Cypress Point Investment Management Mill Valley, California $424M AUM
OGM
OnyxPoint Global Management New York $424M AUM 84.95% 1-Year Est. Return
DF
Dunhill Financial London, United Kingdom $424M AUM 16.79% 1-Year Est. Return
AFWM
AMJ Financial Wealth Management Leesburg, Virginia $424M AUM 37.24% 1-Year Est. Return
FMTC
Farmers & Merchants Trust Company Long Beach, California $426M AUM 18.88% 1-Year Est. Return
BMC
Battery Management Corp Boston, Massachusetts $426M AUM 21.5% 1-Year Est. Return

Sterling Investment Counsel's Q4 2024 Portfolio in Review

As of Q4 2024, Sterling Investment Counsel held 178 positions worth $151M, down 46% from $281M the previous quarter. Its ten largest holdings account for 54% of the portfolio.

Sterling Investment Counsel withdrew a net $134M in Q4 2024, closing 50 positions and reducing 82 holdings. Its most notable exit was iShares 0-3 Month Treasury Bond ETF, an estimated $2.76M position sold in full.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.

Against the trend, Sterling Investment Counsel opened a new position in Vanguard Morningstar Small-Cap ETF worth $396K.

  • Sterling Investment Counsel's largest Q4 2024 buy was Vanguard Morningstar Small-Cap ETF: 1,649 shares worth $396K.
  • Sterling Investment Counsel added most to Uber in Q4 2024, an estimated $266K increase.
  • Sterling Investment Counsel's biggest Q4 2024 reduction was iShares S&P 500 Growth ETF, cutting an estimated $11.9M.
  • Sterling Investment Counsel fully exited iShares 0-3 Month Treasury Bond ETF in Q4 2024, selling an estimated $2.76M.
  • Sterling Investment Counsel's ten largest holdings make up 54% of its $151M portfolio in Q4 2024.
  • Sterling Investment Counsel opened 5 new positions and closed 50 in Q4 2024.
  • Sterling Investment Counsel's portfolio value fell 46% quarter-over-quarter to $151M.

Based on Sterling Investment Counsel's 13F filing for Q4 2024, filed 22 Jan 2025.