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Sterling Investment Counsel Portfolio holdings
AUM
$425M
1-Year Est. Return
28.28%
This Fund
S&P 500
This Quarter
Est. Return
+11.63%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$171M
AUM Growth
-$122M
(-42%)
Cap. Flow
-$139M
Cap. Flow
% of AUM
-81.76%
Top 10 Holdings %
Top 10 Hldgs %
53.25%
Holding
182
New
8
Increased
18
Reduced
103
Closed
42
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Russell Mid-Cap ETF
IWR
|
+$526K |
| 2 |
iShares Russell 2000 ETF
IWM
|
+$281K |
| 3 |
State Street Blackstone Senior Loan ETF
SRLN
|
+$252K |
| 4 |
GE Vernova
GEV
|
+$229K |
| 5 |
Quanta Services
PWR
|
+$224K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares S&P 500 Growth ETF
IVW
|
+$11.9M |
| 2 |
JPMorgan Equity Premium Income ETF
JEPI
|
+$11.1M |
| 3 |
Invesco NASDAQ 100 ETF
QQQM
|
+$10M |
| 4 |
Capital Group International Focus Equity ETF
CGXU
|
+$6.99M |
| 5 |
iShares Core S&P 500 ETF
IVV
|
+$5.13M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 13.72% |
| 2 | Financials | 8.79% |
| 3 | Communication Services | 5.07% |
| 4 | Consumer Discretionary | 4.32% |
| 5 | Industrials | 2.86% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
iShares S&P 500 Growth ETF
IVW
$73.8B
| $19.3M | 11.34% |
175,732
-120,598
| -41% | -$11.9M |
|
|
2
Invesco NASDAQ 100 ETF
QQQM
$96.7B
| $15.8M | 9.28% |
69,681
-48,974
| -41% | -$10M |
|
|
3
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
| $12.1M | 7.09% |
212,830
-201,171
| -49% | -$11.1M |
|
|
4
Capital Group International Focus Equity ETF
CGXU
$6.26B
| $10.1M | 5.92% |
372,109
-275,171
| -43% | -$6.99M |
|
5
Apple
AAPL
$4.54T
| $9.54M | 5.59% |
46,487
-21,438
| -32% | -$4.33M |
|
6
iShares Core S&P Mid-Cap ETF
IJH
$122B
| $6.57M | 3.85% |
105,925
-74,189
| -41% | -$4.36M |
|
7
iShares Core S&P Small-Cap ETF
IJR
$109B
| $4.6M | 2.7% |
42,129
-17,912
| -30% | -$1.85M |
|
8
NVIDIA
NVDA
$4.86T
| $4.49M | 2.63% |
28,427
-12,351
| -30% | -$1.55M |
|
9
Microsoft
MSFT
$3.45T
| $4.15M | 2.43% |
8,335
-9,184
| -52% | -$3.99M |
|
10
Berkshire Hathaway Class B
BRK.B
$1.1T
| $4.1M | 2.41% |
8,447
-2,612
| -24% | -$1.33M |
|
11
iShares MSCI Emerging Markets ex China ETF
EMXC
$23.5B
| $4.05M | 2.37% |
64,146
-31,547
| -33% | -$1.84M |
|
12
Alphabet (Google) Class A
GOOGL
$4.36T
| $3.91M | 2.29% |
22,175
-12,839
| -37% | -$2.1M |
|
13
Amazon
AMZN
$2.92T
| $3.38M | 1.98% |
15,387
-14,362
| -48% | -$2.84M |
|
14
Meta Platforms (Facebook)
META
$1.42T
| $2.55M | 1.5% |
3,458
-2,392
| -41% | -$1.48M |
|
15
ARK Web x.0 ETF
ARKW
$1.63B
| $2.3M | 1.35% |
15,556
-3,319
| -18% | -$379K |
|
16
JPMorgan Chase
JPM
$935B
| $2.19M | 1.29% |
7,566
-9,537
| -56% | -$2.43M |
|
17
Cardinal Health
CAH
$53.9B
| $1.91M | 1.12% |
11,364
-1,000
| -8% | -$148K |
|
|
18
iShares Core S&P 500 ETF
IVV
$878B
| $1.81M | 1.06% |
2,914
-8,939
| -75% | -$5.13M |
|
19
iShares Core S&P US Growth ETF
IUSG
$31.7B
| $1.77M | 1.04% |
11,777
-3,672
| -24% | -$498K |
|
20
iShares Core MSCI Total International Stock ETF
IXUS
$58.3B
| $1.62M | 0.95% |
21,009
-4,573
| -18% | -$334K |
|
21
Hartford Municipal Opportunities ETF
HMOP
$777M
| $1.56M | 0.91% |
40,701
-122,596
| -75% | -$4.67M |
|
22
Visa
V
$684B
| $1.52M | 0.89% |
4,284
-8,130
| -65% | -$2.83M |
|
23
Costco
COST
$422B
| $1.32M | 0.78% |
1,338
-706
| -35% | -$702K |
|
24
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
$15.9B
| $1.15M | 0.68% |
14,288
-2,784
| -16% | -$219K |
|
25
Global X Robotics & Artificial Intelligence ETF
BOTZ
$3.28B
| $1.1M | 0.64% |
33,627
-7,916
| -19% | -$234K |
|
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Sterling Investment Counsel's Q2 2025 Portfolio in Review
As of Q2 2025, Sterling Investment Counsel held 182 positions worth $171M, down 42% from $292M the previous quarter. Its ten largest holdings account for 53% of the portfolio.
Sterling Investment Counsel withdrew a net $139M in Q2 2025, closing 42 positions and reducing 103 holdings. Its most notable exit was iShares 0-3 Month Treasury Bond ETF, an estimated $4.42M position sold in full.
By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.
Against the trend, Sterling Investment Counsel opened a new position in iShares Russell Mid-Cap ETF worth $560K.
- Sterling Investment Counsel's largest Q2 2025 buy was iShares Russell Mid-Cap ETF: 6,093 shares worth $560K.
- Sterling Investment Counsel added most to Mercado Libre in Q2 2025, an estimated $88.7K increase.
- Sterling Investment Counsel's biggest Q2 2025 reduction was iShares S&P 500 Growth ETF, cutting an estimated $11.9M.
- Sterling Investment Counsel fully exited iShares 0-3 Month Treasury Bond ETF in Q2 2025, selling an estimated $4.42M.
- Sterling Investment Counsel's ten largest holdings make up 53% of its $171M portfolio in Q2 2025.
- Sterling Investment Counsel opened 8 new positions and closed 42 in Q2 2025.
- Sterling Investment Counsel's portfolio value fell 42% quarter-over-quarter to $171M.
Based on Sterling Investment Counsel's 13F filing for Q2 2025, filed 21 Jul 2025.