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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+8.37%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$312M
AUM Growth
+$141M
Cap. Flow
+$123M
Cap. Flow %
39.56%
Top 10 Hldgs %
54.37%
Holding
187
New
47
Increased
70
Reduced
9
Closed
57

Top Buys

Rank Stock Value
1
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$14.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$13.6M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$12.3M
4
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$9.16M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$5.74M

Top Sells

Rank Stock Value
1
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$1.15M
2
ARKW icon
ARK Web x.0 ETF
ARKW
+$1.03M
3
SHYG icon
iShares 0-5 Year High Yield Corporate Bond ETF
SHYG
+$840K
4
CTAS icon
Cintas
CTAS
+$770K
5
CINF icon
Cincinnati Financial
CINF
+$663K

Sector Composition

Rank Sector Weight
1 Technology 13.38%
2 Financials 6.56%
3 Communication Services 4.83%
4 Consumer Discretionary 3.62%
5 Healthcare 3.39%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVW icon
1
iShares S&P 500 Growth ETF
IVW
$77.1B
$35.5M 11.39%
294,224
+118,492
+67% +$13.6M
QQQM icon
2
Invesco NASDAQ 100 ETF
QQQM
$101B
$30.1M 9.65%
121,776
+52,095
+75% +$12.3M
JEPI icon
3
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$26.7M 8.57%
468,402
+255,572
+120% +$14.5M
CGXU icon
4
Capital Group International Focus Equity ETF
CGXU
$6.44B
$20.7M 6.65%
699,943
+327,834
+88% +$9.16M
AAPL icon
5
Apple
AAPL
$4.54T
$14.2M 4.56%
55,887
+9,400
+20% +$2.12M
IJH icon
6
iShares Core S&P Mid-Cap ETF
IJH
$125B
$12.5M 4.01%
191,489
+85,564
+81% +$5.5M
IVV icon
7
iShares Core S&P 500 ETF
IVV
$898B
$7.92M 2.54%
11,834
+8,920
+306% +$5.74M
IJR icon
8
iShares Core S&P Small-Cap ETF
IJR
$112B
$7.66M 2.45%
64,425
+22,296
+53% +$2.56M
NVDA icon
9
NVIDIA
NVDA
$5.31T
$7.34M 2.35%
39,323
+10,896
+38% +$1.9M
HMOP icon
10
Hartford Municipal Opportunities ETF
HMOP
$786M
$6.86M 2.2%
175,912
+135,211
+332% +$5.2M
GOOGL icon
11
Alphabet (Google) Class A
GOOGL
$4.43T
$6.83M 2.19%
28,087
+5,912
+27% +$1.24M
MSFT icon
12
Microsoft
MSFT
$3.62T
$6.34M 2.03%
12,245
+3,910
+47% +$1.99M
EMXC icon
13
iShares MSCI Emerging Markets ex China ETF
EMXC
$24.2B
$6.08M 1.95%
90,028
+25,882
+40% +$1.67M
AMZN icon
14
Amazon
AMZN
$2.94T
$6.06M 1.94%
27,611
+12,224
+79% +$2.77M
BRK.B icon
15
Berkshire Hathaway Class B
BRK.B
$1.12T
$5M 1.6%
9,944
+1,497
+18% +$725K
SGOV icon
16
iShares 0-3 Month Treasury Bond ETF
SGOV
$100B
$4.68M 1.5%
+46,434
New +$4.67M
META icon
17
Meta Platforms (Facebook)
META
$1.5T
$4.46M 1.43%
6,073
+2,615
+76% +$1.95M
JPM icon
18
JPMorgan Chase
JPM
$955B
$4.28M 1.37%
13,567
+6,001
+79% +$1.78M
V icon
19
Visa
V
$688B
$3.43M 1.1%
10,034
+5,750
+134% +$1.99M
WMT icon
20
Walmart Inc
WMT
$894B
$3.17M 1.02%
30,801
+21,969
+249% +$2.19M
SPY icon
21
State Street SPDR S&P 500 ETF Trust
SPY
$819B
$2.73M 0.88%
4,097
+3,469
+552% +$2.22M
IUSG icon
22
iShares Core S&P US Growth ETF
IUSG
$33.5B
$2.57M 0.82%
15,590
+3,813
+32% +$599K
IWF icon
23
iShares Russell 1000 Growth ETF
IWF
$127B
$2.51M 0.81%
+21,452
New +$2.39M
IXUS icon
24
iShares Core MSCI Total International Stock ETF
IXUS
$59.7B
$2.27M 0.73%
27,515
+6,506
+31% +$517K
DGRO icon
25
iShares Core Dividend Growth ETF
DGRO
$43.4B
$2.26M 0.73%
33,238
+26,024
+361% +$1.72M
1
2 3 4 5

Similar funds

ATFA
All Terrain Financial Advisors Coon Rapids, Minnesota $425M AUM 16.3% 1-Year Est. Return
CPIM
Cypress Point Investment Management Mill Valley, California $424M AUM
OGM
OnyxPoint Global Management New York $424M AUM 84.95% 1-Year Est. Return
DF
Dunhill Financial London, United Kingdom $424M AUM 16.79% 1-Year Est. Return
AFWM
AMJ Financial Wealth Management Leesburg, Virginia $424M AUM 37.24% 1-Year Est. Return
BMC
Battery Management Corp Boston, Massachusetts $426M AUM 21.5% 1-Year Est. Return
SGA
Sector Gamma AS Oslo, Norway $423M AUM 17.56% 1-Year Est. Return
PAM
Paradigm Asset Management New York $426M AUM 18.16% 1-Year Est. Return

Sterling Investment Counsel's Q3 2025 Portfolio in Review

As of Q3 2025, Sterling Investment Counsel held 187 positions worth $312M, up 83% from $171M the previous quarter. Its ten largest holdings account for 54% of the portfolio.

Sterling Investment Counsel deployed $123M of net new capital in Q3 2025, opening 47 new positions and adding to 70 existing holdings. Its largest new stake was iShares 0-3 Month Treasury Bond ETF: 46,434 shares worth $4.68M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, down from 14% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was ARK Web x.0 ETF, an estimated $1.03M trimmed.

  • Sterling Investment Counsel's largest Q3 2025 buy was iShares 0-3 Month Treasury Bond ETF: 46,434 shares worth $4.68M.
  • Sterling Investment Counsel added most to JPMorgan Equity Premium Income ETF in Q3 2025, an estimated $14.5M increase.
  • Sterling Investment Counsel's biggest Q3 2025 reduction was ARK Web x.0 ETF, cutting an estimated $1.03M.
  • Sterling Investment Counsel fully exited iShares iBoxx $ High Yield Corporate Bond ETF in Q3 2025, selling an estimated $1.15M.
  • Sterling Investment Counsel's ten largest holdings make up 54% of its $312M portfolio in Q3 2025.
  • Sterling Investment Counsel opened 47 new positions and closed 57 in Q3 2025.
  • Sterling Investment Counsel's portfolio value rose 83% quarter-over-quarter to $312M.

Based on Sterling Investment Counsel's 13F filing for Q3 2025, filed 21 Oct 2025.