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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+5.89%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$281M
AUM Growth
+$26.6M
Cap. Flow
+$12.3M
Cap. Flow %
4.39%
Top 10 Hldgs %
49.81%
Holding
180
New
16
Increased
81
Reduced
41
Closed
7

Top Buys

Rank Stock Value
1
NVDA icon
NVIDIA
NVDA
+$1.19M
2
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$880K
3
AVGO icon
Broadcom
AVGO
+$861K
4
SGOV icon
iShares 0-3 Month Treasury Bond ETF
SGOV
+$845K
5
MSFT icon
Microsoft
MSFT
+$593K

Top Sells

Rank Stock Value
1
CSCO icon
Cisco
CSCO
+$724K
2
NKE icon
Nike
NKE
+$380K
3
NFG icon
National Fuel Gas
NFG
+$342K
4
NVO
Novo Nordisk
NVO
+$329K
5
TSLA icon
Tesla
TSLA
+$294K

Sector Composition

Rank Sector Weight
1 Technology 13.24%
2 Financials 6.89%
3 Healthcare 4.63%
4 Communication Services 4.57%
5 Consumer Staples 4.09%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVW icon
1
iShares S&P 500 Growth ETF
IVW
$78.2B
$27.7M 9.87%
289,408
+985
+0.3% +$90.9K
QQQM icon
2
Invesco NASDAQ 100 ETF
QQQM
$103B
$22.7M 8.08%
112,951
+1,345
+1% +$262K
JEPI icon
3
JPMorgan Equity Premium Income ETF
JEPI
$45.8B
$20.9M 7.44%
350,768
+15,301
+5% +$880K
CGXU icon
4
Capital Group International Focus Equity ETF
CGXU
$6.47B
$16.3M 5.81%
604,377
+9,726
+2% +$254K
AAPL icon
5
Apple
AAPL
$4.49T
$16.3M 5.8%
69,824
+2,565
+4% +$573K
IJH icon
6
iShares Core S&P Mid-Cap ETF
IJH
$126B
$10.6M 3.78%
170,085
+2,603
+2% +$157K
MSFT icon
7
Microsoft
MSFT
$3.67T
$7.26M 2.59%
16,876
+1,388
+9% +$593K
IVV icon
8
iShares Core S&P 500 ETF
IVV
$906B
$6.85M 2.44%
11,875
-5
-0% -$2.78K
EMXC icon
9
iShares MSCI Emerging Markets ex China ETF
EMXC
$24.4B
$5.76M 2.05%
94,294
+1,655
+2% +$99.4K
GOOGL icon
10
Alphabet (Google) Class A
GOOGL
$4.67T
$5.47M 1.95%
33,002
+1,703
+5% +$286K
AMZN icon
11
Amazon
AMZN
$3.01T
$5.09M 1.81%
27,292
+1,999
+8% +$365K
BRK.B icon
12
Berkshire Hathaway Class B
BRK.B
$1.11T
$5.01M 1.78%
10,879
+72
+0.7% +$31.8K
HMOP icon
13
Hartford Municipal Opportunities ETF
HMOP
$788M
$4.89M 1.74%
124,048
+6,744
+6% +$264K
NVDA icon
14
NVIDIA
NVDA
$5.36T
$4.69M 1.67%
38,588
+10,037
+35% +$1.19M
IJR icon
15
iShares Core S&P Small-Cap ETF
IJR
$113B
$4.56M 1.62%
38,945
+1,494
+4% +$169K
JPM icon
16
JPMorgan Chase
JPM
$959B
$3.53M 1.26%
16,737
+1,573
+10% +$331K
V icon
17
Visa
V
$693B
$3.31M 1.18%
12,038
+731
+6% +$198K
META icon
18
Meta Platforms (Facebook)
META
$1.52T
$3.11M 1.11%
5,426
+733
+16% +$377K
KO icon
19
Coca-Cola
KO
$372B
$2.9M 1.03%
40,363
-145
-0.4% -$9.93K
SGOV icon
20
iShares 0-3 Month Treasury Bond ETF
SGOV
$100B
$2.76M 0.98%
27,370
+8,401
+44% +$845K
WMT icon
21
Walmart Inc
WMT
$892B
$2.6M 0.93%
32,250
+2,068
+7% +$152K
SPY icon
22
State Street SPDR S&P 500 ETF Trust
SPY
$827B
$2.39M 0.85%
4,157
– –
MUB icon
23
iShares National Muni Bond ETF
MUB
$45.4B
$2.32M 0.83%
21,364
– –
DGRO icon
24
iShares Core Dividend Growth ETF
DGRO
$43.5B
$2.17M 0.77%
34,635
-1,861
-5% -$112K
UNH icon
25
UnitedHealth
UNH
$370B
$2.17M 0.77%
3,708
+255
+7% +$144K
1
2 3 4 5

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MPPLM
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ATFA
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CPIM
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OGM
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DF
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AFWM
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FMTC
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BMC
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Sterling Investment Counsel's Q3 2024 Portfolio in Review

As of Q3 2024, Sterling Investment Counsel held 180 positions worth $281M, up 10% from $254M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Sterling Investment Counsel deployed $12.3M of net new capital in Q3 2024, opening 16 new positions and adding to 81 existing holdings. Its largest new stake was Broadcom: 5,369 shares worth $926K.

By sector, the portfolio is most concentrated in Technology at 13% of assets, up from 13% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was Tesla, an estimated $294K trimmed.

  • Sterling Investment Counsel's largest Q3 2024 buy was Broadcom: 5,369 shares worth $926K.
  • Sterling Investment Counsel added most to NVIDIA in Q3 2024, an estimated $1.19M increase.
  • Sterling Investment Counsel's biggest Q3 2024 reduction was Tesla, cutting an estimated $294K.
  • Sterling Investment Counsel fully exited Cisco in Q3 2024, selling an estimated $724K.
  • Sterling Investment Counsel's ten largest holdings make up 50% of its $281M portfolio in Q3 2024.
  • Sterling Investment Counsel opened 16 new positions and closed 7 in Q3 2024.
  • Sterling Investment Counsel's portfolio value rose 10% quarter-over-quarter to $281M.

Based on Sterling Investment Counsel's 13F filing for Q3 2024, filed 22 Oct 2024.