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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+4.13%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$254M
AUM Growth
+$37.5M
Cap. Flow
+$29.3M
Cap. Flow %
11.53%
Top 10 Hldgs %
51.79%
Holding
179
New
8
Increased
59
Reduced
82
Closed
15

Top Buys

Rank Stock Value
1
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$18.7M
2
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$9.23M
3
SGOV icon
iShares 0-3 Month Treasury Bond ETF
SGOV
+$1.91M
4
AAPL icon
Apple
AAPL
+$1.9M
5
MTB icon
M&T Bank
MTB
+$861K

Top Sells

Rank Stock Value
1
IVW icon
iShares S&P 500 Growth ETF
IVW
+$1.77M
2
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$780K
3
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$587K
4
IVV icon
iShares Core S&P 500 ETF
IVV
+$379K
5
SBUX icon
Starbucks
SBUX
+$347K

Sector Composition

Rank Sector Weight
1 Technology 12.9%
2 Financials 6.29%
3 Communication Services 4.9%
4 Healthcare 4.27%
5 Consumer Discretionary 3.99%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVW icon
1
iShares S&P 500 Growth ETF
IVW
$73.8B
$26.7M 10.51%
288,423
-20,522
-7% -$1.77M
QQQM icon
2
Invesco NASDAQ 100 ETF
QQQM
$96.7B
$22M 8.66%
111,606
+49,850
+81% +$9.23M
JEPI icon
3
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$19M 7.49%
335,467
+330,554
+6,728% +$18.7M
CGXU icon
4
Capital Group International Focus Equity ETF
CGXU
$6.26B
$15.3M 6.02%
594,651
-22,735
-4% -$587K
AAPL icon
5
Apple
AAPL
$4.54T
$14.2M 5.58%
67,259
+10,210
+18% +$1.9M
IJH icon
6
iShares Core S&P Mid-Cap ETF
IJH
$122B
$9.8M 3.86%
167,482
-13,282
-7% -$780K
MSFT icon
7
Microsoft
MSFT
$3.45T
$6.92M 2.73%
15,488
+673
+5% +$284K
IVV icon
8
iShares Core S&P 500 ETF
IVV
$878B
$6.5M 2.56%
11,880
-720
-6% -$379K
GOOGL icon
9
Alphabet (Google) Class A
GOOGL
$4.36T
$5.7M 2.24%
31,299
-165
-0.5% -$27.8K
EMXC icon
10
iShares MSCI Emerging Markets ex China ETF
EMXC
$23.5B
$5.48M 2.16%
92,639
+79
+0.1% +$4.55K
AMZN icon
11
Amazon
AMZN
$2.92T
$4.89M 1.92%
25,293
+1,571
+7% +$289K
HMOP icon
12
Hartford Municipal Opportunities ETF
HMOP
$777M
$4.54M 1.79%
117,304
+17,922
+18% +$692K
BRK.B icon
13
Berkshire Hathaway Class B
BRK.B
$1.1T
$4.4M 1.73%
10,807
+601
+6% +$246K
IJR icon
14
iShares Core S&P Small-Cap ETF
IJR
$109B
$3.99M 1.57%
37,451
+692
+2% +$74K
NVDA icon
15
NVIDIA
NVDA
$4.86T
$3.53M 1.39%
28,551
+5,121
+22% +$518K
JPM icon
16
JPMorgan Chase
JPM
$935B
$3.07M 1.21%
15,164
+354
+2% +$69.2K
V icon
17
Visa
V
$684B
$2.97M 1.17%
11,307
-201
-2% -$55.1K
KO icon
18
Coca-Cola
KO
$377B
$2.58M 1.02%
40,508
-893
-2% -$55.3K
META icon
19
Meta Platforms (Facebook)
META
$1.42T
$2.37M 0.93%
4,693
+1,428
+44% +$694K
MUB icon
20
iShares National Muni Bond ETF
MUB
$45.1B
$2.28M 0.9%
21,364
+974
+5% +$104K
SPY icon
21
State Street SPDR S&P 500 ETF Trust
SPY
$790B
$2.26M 0.89%
4,157
+260
+7% +$136K
DGRO icon
22
iShares Core Dividend Growth ETF
DGRO
$42.7B
$2.1M 0.83%
36,496
-2,969
-8% -$170K
IWF icon
23
iShares Russell 1000 Growth ETF
IWF
$121B
$2.05M 0.81%
22,452
-512
-2% -$43.7K
WMT icon
24
Walmart Inc
WMT
$885B
$2.04M 0.8%
30,182
-3,011
-9% -$190K
IVE icon
25
iShares S&P 500 Value ETF
IVE
$49B
$2M 0.79%
11,014
-155
-1% -$28.2K
1
2 3 4 5

Similar funds

MPPLM
Midwest Professional Planners Ltd (MPPL) Wausau, Wisconsin $425M AUM 28.89% 1-Year Est. Return
ATFA
All Terrain Financial Advisors Coon Rapids, Minnesota $425M AUM 16.3% 1-Year Est. Return
CPIM
Cypress Point Investment Management Mill Valley, California $424M AUM
OGM
OnyxPoint Global Management New York $424M AUM 84.95% 1-Year Est. Return
DF
Dunhill Financial London, United Kingdom $424M AUM 16.79% 1-Year Est. Return
AFWM
AMJ Financial Wealth Management Leesburg, Virginia $424M AUM 37.24% 1-Year Est. Return
FMTC
Farmers & Merchants Trust Company Long Beach, California $426M AUM 18.88% 1-Year Est. Return
EA
Evergreen Advisors Chattanooga, Tennessee $426M AUM

Sterling Investment Counsel's Q2 2024 Portfolio in Review

As of Q2 2024, Sterling Investment Counsel held 179 positions worth $254M, up 17% from $217M the previous quarter. Its ten largest holdings account for 52% of the portfolio.

Sterling Investment Counsel deployed $29.3M of net new capital in Q2 2024, opening 8 new positions and adding to 59 existing holdings. Its largest new stake was iShares 0-3 Month Treasury Bond ETF: 18,969 shares worth $1.91M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, up from 12% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was iShares S&P 500 Growth ETF, an estimated $1.77M trimmed.

  • Sterling Investment Counsel's largest Q2 2024 buy was iShares 0-3 Month Treasury Bond ETF: 18,969 shares worth $1.91M.
  • Sterling Investment Counsel added most to JPMorgan Equity Premium Income ETF in Q2 2024, an estimated $18.7M increase.
  • Sterling Investment Counsel's biggest Q2 2024 reduction was iShares S&P 500 Growth ETF, cutting an estimated $1.77M.
  • Sterling Investment Counsel fully exited Sonoco in Q2 2024, selling an estimated $316K.
  • Sterling Investment Counsel's ten largest holdings make up 52% of its $254M portfolio in Q2 2024.
  • Sterling Investment Counsel opened 8 new positions and closed 15 in Q2 2024.
  • Sterling Investment Counsel's portfolio value rose 17% quarter-over-quarter to $254M.

Based on Sterling Investment Counsel's 13F filing for Q2 2024, filed 25 Jul 2024.