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Sterling Investment Counsel’s Alphabet (Google) Class C GOOG Stock Holding History

Sterling Investment Counsel’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$2.75M Sell
7,782
-98
-1% -$35K 0.65% 26
2026
Q1 		$2.26M Sell
7,880
-700
-8% -$220K 0.63% 27
2025
Q4 		$2.47M Buy
8,580
+1,152
+16% +$330K 0.71% 23
2025
Q3 		$1.81M Buy
7,428
+6,228
+519% +$1.31M 0.58% 30
2025
Q2 		$213K Sell
1,200
-7,798
-87% -$1.29M 0.12% 131
2025
Q1 		$1.41M Buy
8,998
+7,198
+400% +$1.32M 0.48% 40
2024
Q4 		$343K Sell
1,800
-7,876
-81% -$1.39M 0.23% 81
2024
Q3 		$1.62M Sell
9,676
-204
-2% -$34.5K 0.58% 33
2024
Q2 		$1.81M Sell
9,880
-62
-0.6% -$10.5K 0.71% 27
2024
Q1 		$1.51M Sell
9,942
-36
-0.4% -$5.2K 0.7% 31
2023
Q4 		$1.41M Sell
9,978
-30
-0.3% -$4.07K 0.72% 27
2023
Q3 		$1.32M Sell
10,008
-65
-0.6% -$8.45K 0.76% 24
2023
Q2 		$1.22M Sell
10,073
-82
-0.8% -$9.49K 0.66% 28
2023
Q1 		$1.06M Sell
10,155
-165
-2% -$15.9K 0.63% 26
2022
Q4 		$916K Sell
10,320
-220
-2% -$21K 0.57% 34
2022
Q3 		$1.01M Buy
10,540
+220
+2% +$24.6K 0.74% 26
2022
Q2 		$1.13M Buy
10,320
+120
+1% +$14.2K 0.86% 20
2022
Q1 		$1.42M Buy
10,200
+4,600
+82% +$625K 0.96% 16
2021
Q4 		$810K Buy
+5,600
New +$809K 0.55% 33

Other funds holding GOOG

Sumitomo Mitsui Trust Group
Sumitomo Mitsui Trust Group Minato-Ku, Tokyo, Japan $175B AUM 40.63% 1-Year Est. Return
Swedbank
Swedbank Stockholm, Sweden $116B AUM 46.87% 1-Year Est. Return
Assenagon Asset Management
Assenagon Asset Management Senningerberg, Luxembourg $80.2B AUM 50.57% 1-Year Est. Return
Aberdeen Group
Aberdeen Group Edinburgh, United Kingdom $71.2B AUM 41.74% 1-Year Est. Return
New York State Common Retirement Fund
New York State Common Retirement Fund Albany, New York $79.3B AUM 43.63% 1-Year Est. Return
Truist Financial
Truist Financial Charlotte, North Carolina $83.7B AUM 27.22% 1-Year Est. Return
New York State Teachers Retirement System (NYSTRS)
New York State Teachers Retirement System (NYSTRS) Albany, New York $54.2B AUM 43.77% 1-Year Est. Return
ECU
Egerton Capital (UK) London, United Kingdom $10.4B AUM 25.66% 1-Year Est. Return
Robeco Institutional Asset Management
Robeco Institutional Asset Management Rotterdam, Netherlands $81.4B AUM 40.71% 1-Year Est. Return
ECSS
Eurizon Capital SGR SpA Milan $37.3B AUM

Sterling Investment Counsel's GOOG Position: Q2 2026 in Review

Sterling Investment Counsel reduced its Alphabet (Google) Class C (GOOG) stake by 1.2% in Q2 2026, selling an estimated $35K and leaving 7,782 shares worth $2.75M. The position accounts for 0.65% of the portfolio, ranked #26.

Sterling Investment Counsel first reported a position in GOOG in Q4 2021 and has held it in 19 quarters since. 2,552 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • Sterling Investment Counsel held 7,782 shares of Alphabet (Google) Class C worth $2.75M as of Q2 2026.
  • Sterling Investment Counsel sold 98 Alphabet (Google) Class C shares in Q2 2026, an estimated $35K.
  • Alphabet (Google) Class C made up 0.65% of Sterling Investment Counsel's portfolio in Q2 2026, its #26 holding.
  • Sterling Investment Counsel first reported a position in Alphabet (Google) Class C in Q4 2021 and has held it in 19 quarters since.
  • 2,552 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Sterling Investment Counsel's 13F filing for Q2 2026, filed 20 Jul 2026.