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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+17.73%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$425M
AUM Growth
+$68M
Cap. Flow
+$13.7M
Cap. Flow %
3.23%
Top 10 Hldgs %
50.76%
Holding
207
New
11
Increased
81
Reduced
77
Closed
10

Top Buys

Rank Stock Value
1
JTNY
JPMorgan New York Tax Free Bond ETF
JTNY
+$12.7M
2
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$1.07M
3
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$736K
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$620K
5
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$554K

Top Sells

Rank Stock Value
1
CAH icon
Cardinal Health
CAH
+$1.18M
2
BCFN
Baron Financials ETF
BCFN
+$727K
3
GLW icon
Corning
GLW
+$494K
4
AAPL icon
Apple
AAPL
+$421K
5
TMP icon
Tompkins Financial
TMP
+$371K

Sector Composition

Rank Sector Weight
1 Technology 13.49%
2 Financials 6.63%
3 Communication Services 4.65%
4 Healthcare 3.43%
5 Consumer Discretionary 3.21%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LRGF icon
76
iShares US Equity Factor ETF
LRGF
$3.58B
$936K 0.22%
12,381
+1,500
+14% +$110K
MA icon
77
Mastercard
MA
$502B
$928K 0.22%
1,806
-16
-0.9% -$7.98K
SYK icon
78
Stryker
SYK
$125B
$821K 0.19%
2,607
+72
+3% +$22.7K
MELI icon
79
Mercado Libre
MELI
$95.2B
$786K 0.19%
463
+32
+7% +$54.6K
DIA icon
80
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$45.8B
$780K 0.18%
1,493
-6
-0.4% -$3K
VGT icon
81
Vanguard Information Technology ETF
VGT
$139B
$774K 0.18%
6,472
– –
IWR icon
82
iShares Russell Mid-Cap ETF
IWR
$56B
$762K 0.18%
6,905
-255
-4% -$26.8K
VOOG icon
83
Vanguard S&P 500 Growth ETF
VOOG
$25.9B
$762K 0.18%
9,218
+2
+0% +$159
SCHW
84
Charles Schwab
SCHW
$183B
$753K 0.18%
8,158
+1,466
+22% +$134K
BRK.A icon
85
Berkshire Hathaway Class A
BRK.A
$1.1T
$749K 0.18%
1
– –
CAT icon
86
Caterpillar
CAT
$375B
$747K 0.18%
701
-60
-8% -$52.7K
IQV icon
87
IQVIA
IQV
$38.7B
$727K 0.17%
3,765
+153
+4% +$26.7K
EWJ icon
88
iShares MSCI Japan ETF
EWJ
$21.9B
$626K 0.15%
6,711
+461
+7% +$41.9K
VYM icon
89
Vanguard High Dividend Yield ETF
VYM
$80.9B
$623K 0.15%
3,941
+1,079
+38% +$169K
GS icon
90
Goldman Sachs
GS
$300B
$599K 0.14%
592
-2
-0.3% -$1.95K
MGK icon
91
Vanguard Morningstar Mega Cap Growth ETF
MGK
$32.5B
$596K 0.14%
6,782
-308
-4% -$26.3K
XOM icon
92
ExxonMobil
XOM
$644B
$590K 0.14%
4,312
-391
-8% -$58.5K
PM icon
93
Philip Morris
PM
$297B
$577K 0.14%
3,190
-13
-0.4% -$2.25K
IWM icon
94
iShares Russell 2000 ETF
IWM
$79.8B
$566K 0.13%
1,884
– –
PEP icon
95
PepsiCo
PEP
$190B
$566K 0.13%
4,178
-5
-0.1% -$748
CTAS icon
96
Cintas
CTAS
$81.9B
$564K 0.13%
3,316
-370
-10% -$64K
CINF icon
97
Cincinnati Financial
CINF
$27.3B
$552K 0.13%
2,980
– –
VTV icon
98
Vanguard Morningstar Value ETF
VTV
$188B
$531K 0.13%
2,437
+65
+3% +$13.6K
CRWD icon
99
CrowdStrike
CRWD
$194B
$526K 0.12%
2,756
+36
+1% +$5.12K
JPST icon
100
JPMorgan Ultra-Short Income ETF
JPST
$40.1B
$525K 0.12%
10,386
-3,911
-27% -$198K
2 3
4
5 6

Similar funds

MPPLM
Midwest Professional Planners Ltd (MPPL) Wausau, Wisconsin $425M AUM 28.89% 1-Year Est. Return
ATFA
All Terrain Financial Advisors Coon Rapids, Minnesota $425M AUM 16.3% 1-Year Est. Return
CPIM
Cypress Point Investment Management Mill Valley, California $424M AUM
OGM
OnyxPoint Global Management New York $424M AUM 84.95% 1-Year Est. Return
DF
Dunhill Financial London, United Kingdom $424M AUM 16.79% 1-Year Est. Return
AFWM
AMJ Financial Wealth Management Leesburg, Virginia $424M AUM 37.24% 1-Year Est. Return
FMTC
Farmers & Merchants Trust Company Long Beach, California $426M AUM 18.88% 1-Year Est. Return
EA
Evergreen Advisors Chattanooga, Tennessee $426M AUM

Sterling Investment Counsel's Q2 2026 Portfolio in Review

As of Q2 2026, Sterling Investment Counsel held 207 positions worth $425M, up 19% from $357M the previous quarter. Its ten largest holdings account for 51% of the portfolio.

Sterling Investment Counsel deployed $13.7M of net new capital in Q2 2026, opening 11 new positions and adding to 81 existing holdings. Its largest new stake was JPMorgan New York Tax Free Bond ETF: 253,686 shares worth $12.7M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was Cardinal Health, an estimated $1.18M trimmed.

  • Sterling Investment Counsel's largest Q2 2026 buy was JPMorgan New York Tax Free Bond ETF: 253,686 shares worth $12.7M.
  • Sterling Investment Counsel added most to JPMorgan Equity Premium Income ETF in Q2 2026, an estimated $1.07M increase.
  • Sterling Investment Counsel's biggest Q2 2026 reduction was Cardinal Health, cutting an estimated $1.18M.
  • Sterling Investment Counsel fully exited Baron Financials ETF in Q2 2026, selling an estimated $727K.
  • Sterling Investment Counsel's ten largest holdings make up 51% of its $425M portfolio in Q2 2026.
  • Sterling Investment Counsel opened 11 new positions and closed 10 in Q2 2026.
  • Sterling Investment Counsel's portfolio value rose 19% quarter-over-quarter to $425M.

Based on Sterling Investment Counsel's 13F filing for Q2 2026, filed 20 Jul 2026.