Purple Innovation
PRPL
137 hedge funds and large institutions have $994M invested in Purple Innovation in 2021 Q4 according to their latest regulatory filings, with 37 funds opening new positions, 47 increasing their positions, 37 reducing their positions, and 32 closing their positions.
30% more call options, than puts
Call options by funds: $16.6M | Put options by funds: $12.8M
27% more repeat investments, than reductions
Existing positions increased: 47 | Existing positions reduced: 37
16% more first-time investments, than exits
New positions opened: 37 | Existing positions closed: 32
3% more funds holding
Funds holding: 133 → 137 (+4)
0.25% more ownership
Funds ownership: 4.27% → 4.51% (+0.25%)
33% less capital invested
Capital invested by funds: $1.49B → $994M (-$495M)
33% less funds holding in top 10
Funds holding in top 10: 3 → 2 (-1)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
CCM
Coliseum Capital Management
Rowayton,
Connecticut
|
+$133M |
| 2 |
VBA
Van Berkom & Associates
Montreal,
Quebec, Canada
|
+$55.1M |
| 3 |
SIC
Schwartz Investment Counsel
Plymouth,
Michigan
|
+$52.6M |
| 4 |
Bank of America
Charlotte,
North Carolina
|
+$29M |
| 5 |
BCP
Bayberry Capital Partners
New York
|
+$19.1M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
ACH
ArrowMark Colorado Holdings
Denver,
Colorado
|
-$73.5M |
| 2 |
HRCM
Hawk Ridge Capital Management
Los Angeles,
California
|
-$44.5M |
| 3 |
Capital Research Global Investors
Los Angeles,
California
|
-$34.8M |
| 4 |
Lord, Abbett & Co
Jersey City,
New Jersey
|
-$31.5M |
| 5 |
BTP
Bloom Tree Partners
New York
|
-$30.9M |
PRPL Hedge Fund Activity: Q4 2021 in Review
137 of the 6,498 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2021, worth a combined $994M — down 33% from $1.49B a quarter earlier.
Buyers outnumbered sellers: 37 funds opened new PRPL positions and 32 closed out — a net gain of 5 holders — while 47 added to existing stakes and 37 trimmed.
The largest buyer was Coliseum Capital Management, adding an estimated $133M. The largest seller was ArrowMark Colorado Holdings, exiting entirely with an estimated $73.5M sold.
- 137 institutional investors held Purple Innovation (PRPL) as of Q4 2021, up from 133 in Q3 2021.
- Funds reported $994M of Purple Innovation stock for Q4 2021, down 33% quarter-over-quarter.
- 37 funds opened new Purple Innovation positions in Q4 2021 and 32 closed out, a net change of +5 holders.
- The largest Purple Innovation buyer in Q4 2021 was Coliseum Capital Management, an estimated $133M added.
- The largest Purple Innovation seller in Q4 2021 was ArrowMark Colorado Holdings, an estimated $73.5M sold.
Based on aggregated 13F filings for Q4 2021.