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Purple Innovation

37 hedge funds and large institutions have $53.4M invested in Purple Innovation in 2019 Q3 according to their latest regulatory filings, with 7 funds opening new positions, 8 increasing their positions, 13 reducing their positions, and 0 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more funds holding

Funds holding: 3037 (+7)

15% more capital invested

Capital invested by funds: $46.3M → $53.4M (+$7.11M)

0.05% more ownership

Funds ownership: 2.82%2.87% (+0.05%)

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

38% less repeat investments, than reductions

Existing positions increased: 8 | Existing positions reduced: 13

Holders
37
Holders Change
+7
Holders Change %
+23.33%
% of All Funds
0.81%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.02%
New
7
Increased
8
Reduced
13
Closed
Calls
Puts
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$46.9M +$1.91M +10,402 +4%
BlackRock
2
BlackRock
New York
$1.59M -$24.7K -135 -2%
RA
3
Royce & Associates
New York
$979K -$660K -3,602 -41%
State Street
4
State Street
Massachusetts
$556K -$53.1K -290 -9%
Renaissance Technologies
5
Renaissance Technologies
New York
$548K +$534K +2,912 New
Vanguard Group
6
Vanguard Group
Pennsylvania
$394K -$3.85K -21 -1%
CL
7
CPWM LLC
Washington
$377K
LPL Financial
8
LPL Financial
California
$369K
Commonwealth Equity Services
9
Commonwealth Equity Services
Massachusetts
$350K -$274K -1,498 -45%
Northern Trust
10
Northern Trust
Illinois
$304K -$20.7K -113 -7%
ZIM
11
ZPR Investment Management
Florida
$224K +$218K +1,189 New
Geode Capital Management
12
Geode Capital Management
Massachusetts
$129K +$550 +3 +0.4%
Marshall Wace
13
Marshall Wace
United Kingdom
$128K +$125K +682 New
AA
14
Ancient Art
Texas
$122K -$49.7K -271 -29%
Bank of New York Mellon
15
Bank of New York Mellon
New York
$101K +$99.3K +542 New
Wells Fargo
16
Wells Fargo
California
$88K +$916 +5 +1%
New York State Common Retirement Fund
17
New York State Common Retirement Fund
New York
$50K -$39.6K -216 -45%
California State Teachers Retirement System (CalSTRS)
18
California State Teachers Retirement System (CalSTRS)
California
$43K
Bank of America
19
Bank of America
North Carolina
$35K -$14.7K -80 -30%
Deutsche Bank
20
Deutsche Bank
Germany
$30K -$36.3K -198 -55%
UBS Group
21
UBS Group
Switzerland
$21K +$4.58K +25 +28%
AIG
22
American International Group
New York
$18K
Victory Capital Management
23
Victory Capital Management
Texas
$18K +$17K +93 New
Barclays
24
Barclays
United Kingdom
$14K -$6.6K -36 -33%
Morgan Stanley
25
Morgan Stanley
New York
$12K +$5.5K +30 +86%

PRPL Hedge Fund Activity: Q3 2019 in Review

37 of the 4,560 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q3 2019, worth a combined $53.4M — up 15% from $46.3M a quarter earlier.

Buyers outnumbered sellers: 7 funds opened new PRPL positions and 0 closed out — a net gain of 7 holders — while 8 added to existing stakes and 13 trimmed.

The largest buyer was Coliseum Capital Management, adding an estimated $1.91M. The largest seller was Royce & Associates, cutting an estimated $660K.

  • 37 institutional investors held Purple Innovation (PRPL) as of Q3 2019, up from 30 in Q2 2019.
  • Funds reported $53.4M of Purple Innovation stock for Q3 2019, up 15% quarter-over-quarter.
  • 7 funds opened new Purple Innovation positions in Q3 2019 and 0 closed out, a net change of +7 holders.
  • The largest Purple Innovation buyer in Q3 2019 was Coliseum Capital Management, an estimated $1.91M added.
  • The largest Purple Innovation seller in Q3 2019 was Royce & Associates, an estimated $660K sold.

Based on aggregated 13F filings for Q3 2019.