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Purple Innovation

109 hedge funds and large institutions have $257M invested in Purple Innovation in 2023 Q1 according to their latest regulatory filings, with 21 funds opening new positions, 45 increasing their positions, 22 reducing their positions, and 29 closing their positions.

New
Increased
Maintained
Reduced
Closed

105% more repeat investments, than reductions

Existing positions increased: 45 | Existing positions reduced: 22

0.08% more ownership

Funds ownership: 3.62%3.71% (+0.08%)

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

8% less funds holding

Funds holding: 118109 (-9)

28% less first-time investments, than exits

New positions opened: 21 | Existing positions closed: 29

35% less capital invested

Capital invested by funds: $395M → $257M (-$138M)

60% less call options, than puts

Call options by funds: $664K | Put options by funds: $1.67M

Holders
109
Holders Change
-9
Holders Change %
-7.63%
% of All Funds
1.74%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.02%
New
21
Increased
45
Reduced
22
Closed
29
Calls
$664K
Puts
$1.67M
Net Calls
-$1.01M
Net Calls Change
-$1.8M
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$124M +$26.6M +238,413 +15%
Fidelity Investments
2
Fidelity Investments
Massachusetts
$29.1M -$699K -6,269 -1%
NSGL
3
No Street GP LP
California
$13.6M +$4.68M +42,000 +26%
BlackRock
4
BlackRock
New York
$10.8M +$1.62M +14,534 +10%
FCM
5
Freshford Capital Management
New York
$8.64M -$207K -1,853 -1%
Vanguard Group
6
Vanguard Group
Pennsylvania
$8.47M +$2.58M +23,126 +22%
BGIM
7
Brandywine Global Investment Management
Pennsylvania
$7.45M +$170K +1,524 +1%
SWP
8
Stratos Wealth Partners
Ohio
$6.7M +$11.3M +101,463 New
HRCM
9
Hood River Capital Management
Florida
$5.52M +$9.34M +83,696 New
Bank of America
10
Bank of America
North Carolina
$3.85M -$1.5M -13,425 -19%
CCPM
11
Cooper Creek Partners Management
New York
$3.46M +$5.84M +52,364 New
Geode Capital Management
12
Geode Capital Management
Massachusetts
$3.3M +$1.24M +11,073 +28%
State Street
13
State Street
Massachusetts
$3.11M +$220K +1,968 +4%
Dimensional Fund Advisors
14
Dimensional Fund Advisors
Texas
$2.32M +$2.54M +22,745 +183%
WA
15
Wasatch Advisors
Utah
$2.28M -$873K -7,826 -18%
Capstone Investment Advisors
16
Capstone Investment Advisors
New York
$1.85M +$3.12M +28,000 New
SIC
17
Schwartz Investment Counsel
Michigan
$1.77M -$4.41M -39,560 -60%
Northern Trust
18
Northern Trust
Illinois
$1.46M +$353K +3,169 +17%
DAS
19
Dynamic Advisor Solutions
Arizona
$1.39M +$2.35M +21,035 New
Goldman Sachs
20
Goldman Sachs
New York
$1.35M +$1.71M +15,367 +302%
Charles Schwab
21
Charles Schwab
California
$1.24M +$376K +3,367 +22%
Citadel Advisors
22
Citadel Advisors
Florida
$1.02M +$1.59M +14,235 +1,136%
GCM
23
Graham Capital Management
Connecticut
$975K +$1.49M +13,318 +919%
AC
24
AWH Capital
Texas
$878K +$524K +4,700 +55%
TC
25
TownSquare Capital
Utah
$645K +$1.09M +9,765 New

PRPL Hedge Fund Activity: Q1 2023 in Review

109 of the 6,275 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q1 2023, worth a combined $257M — down 35% from $395M a quarter earlier.

Sellers outnumbered buyers: 29 funds closed out of PRPL and 21 opened new positions — a net loss of 8 holders — while 22 trimmed existing stakes and 45 added.

The largest buyer was Coliseum Capital Management, adding an estimated $26.6M. The largest seller was Schwartz Investment Counsel, cutting an estimated $4.41M.

  • 109 institutional investors held Purple Innovation (PRPL) as of Q1 2023, down from 118 in Q4 2022.
  • Funds reported $257M of Purple Innovation stock for Q1 2023, down 35% quarter-over-quarter.
  • 21 funds opened new Purple Innovation positions in Q1 2023 and 29 closed out, a net change of -8 holders.
  • The largest Purple Innovation buyer in Q1 2023 was Coliseum Capital Management, an estimated $26.6M added.
  • The largest Purple Innovation seller in Q1 2023 was Schwartz Investment Counsel, an estimated $4.41M sold.

Based on aggregated 13F filings for Q1 2023.