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Purple Innovation

116 hedge funds and large institutions have $626M invested in Purple Innovation in 2020 Q2 according to their latest regulatory filings, with 49 funds opening new positions, 49 increasing their positions, 14 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

427% more capital invested

Capital invested by funds: $119M → $626M (+$507M)

390% more first-time investments, than exits

New positions opened: 49 | Existing positions closed: 10

300% more funds holding in top 10

Funds holding in top 10: 14 (+3)

250% more repeat investments, than reductions

Existing positions increased: 49 | Existing positions reduced: 14

51% more funds holding

Funds holding: 77116 (+39)

2.37% more ownership

Funds ownership: 3.52%5.89% (+2.4%)

5% less call options, than puts

Call options by funds: $3.37M | Put options by funds: $3.55M

Holders
116
Holders Change
+39
Holders Change %
+50.65%
% of All Funds
2.38%
Holding in Top 10
4
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+300%
% of All Funds
0.08%
New
49
Increased
49
Reduced
14
Closed
10
Calls
$3.37M
Puts
$3.55M
Net Calls
-$181K
Net Calls Change
-$181K
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$181M +$22.8M +72,153 +22%
WCM
2
Woodson Capital Management
Connecticut
$48.6M +$4.6M +14,600 +16%
HRCM
3
Hood River Capital Management
Florida
$35M +$10.8M +34,136 +78%
WA
4
Wasatch Advisors
Utah
$30.2M +$13.7M +43,544 +185%
SAM
5
Scopus Asset Management
New York
$20.1M +$14.1M +44,669 New
Vanguard Group
6
Vanguard Group
Pennsylvania
$17.6M +$4.98M +15,795 +68%
GGHC
7
Gilder Gagnon Howe & Co
New York
$17.4M -$83.9K -266 -0.7%
BlackRock
8
BlackRock
New York
$17.1M +$6.62M +21,001 +123%
Principal Financial Group
9
Principal Financial Group
Iowa
$16.7M +$5.55M +17,609 +91%
DCM
10
Driehaus Capital Management
Illinois
$16.4M +$11.5M +36,394 New
KCM
11
Kingdon Capital Management
New York
$15.9M +$4.06M +12,871 +57%
NSGL
12
No Street GP LP
California
$14.8M +$10.4M +33,000 New
Wells Fargo
13
Wells Fargo
California
$11.4M +$6.8M +21,557 +567%
AIC
14
AWM Investment Company
New York
$9.6M +$4.29M +13,605 +176%
MHP
15
Manatuck Hill Partners
Connecticut
$9M +$1.83M +5,788 +41%
N
16
Nuveen
North Carolina
$8.26M +$1.9M +6,030 +49%
HAM
17
Honeycomb Asset Management
New York
$8.1M +$5.68M +18,000 New
JP Morgan Chase
18
JP Morgan Chase
New York
$8.09M -$1.99M -6,306 -26%
JGC
19
J. Goldman & Co
New York
$6.71M +$3.94M +12,503 +517%
BGIM
20
Brandywine Global Investment Management
Pennsylvania
$6.46M -$2.22M -7,056 -33%
SCM
21
Stormborn Capital Management
Connecticut
$5.93M +$4.15M +13,176 New
RRCP
22
Rip Road Capital Partners
Massachusetts
$5.81M -$1.57M -4,965 -28%
GIM
23
Granahan Investment Management
Massachusetts
$5.7M +$4M +12,671 New
Morgan Stanley
24
Morgan Stanley
New York
$5.63M +$3.78M +11,985 +2,314%
Marshall Wace
25
Marshall Wace
United Kingdom
$5.38M +$3.77M +11,949 New

PRPL Hedge Fund Activity: Q2 2020 in Review

116 of the 4,877 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q2 2020, worth a combined $626M — up 427% from $119M a quarter earlier.

Buyers outnumbered sellers: 49 funds opened new PRPL positions and 10 closed out — a net gain of 39 holders — while 49 added to existing stakes and 14 trimmed.

The largest buyer was Coliseum Capital Management, adding an estimated $22.8M. The largest seller was Dynamo Internacional Gestao de Recursos, exiting entirely with an estimated $2.65M sold.

  • 116 institutional investors held Purple Innovation (PRPL) as of Q2 2020, up from 77 in Q1 2020.
  • Funds reported $626M of Purple Innovation stock for Q2 2020, up 427% quarter-over-quarter.
  • 49 funds opened new Purple Innovation positions in Q2 2020 and 10 closed out, a net change of +39 holders.
  • The largest Purple Innovation buyer in Q2 2020 was Coliseum Capital Management, an estimated $22.8M added.
  • The largest Purple Innovation seller in Q2 2020 was Dynamo Internacional Gestao de Recursos, an estimated $2.65M sold.

Based on aggregated 13F filings for Q2 2020.