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Purple Innovation

98 hedge funds and large institutions have $161M invested in Purple Innovation in 2023 Q3 according to their latest regulatory filings, with 7 funds opening new positions, 19 increasing their positions, 40 reducing their positions, and 18 closing their positions.

New
Increased
Maintained
Reduced
Closed

168% more call options, than puts

Call options by funds: $271K | Put options by funds: $101K

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

0.14% less ownership

Funds ownership: 3.73%3.59% (-0.14%)

10% less funds holding

Funds holding: 10998 (-11)

41% less capital invested

Capital invested by funds: $272M → $161M (-$111M)

53% less repeat investments, than reductions

Existing positions increased: 19 | Existing positions reduced: 40

61% less first-time investments, than exits

New positions opened: 7 | Existing positions closed: 18

Holders
98
Holders Change
-11
Holders Change %
-10.09%
% of All Funds
1.56%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.02%
New
7
Increased
19
Reduced
40
Closed
18
Calls
$271K
Puts
$101K
Net Calls
+$170K
Net Calls Change
-$73K
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$80.1M
Fidelity Investments
2
Fidelity Investments
Massachusetts
$20M +$995K +15,965 +4%
NSGL
3
No Street GP LP
California
$10.4M
BlackRock
4
BlackRock
New York
$6.74M -$1.27M -20,411 -11%
Vanguard Group
5
Vanguard Group
Pennsylvania
$5.38M -$69K -1,106 -0.9%
FCM
6
Freshford Capital Management
New York
$5.11M -$706K -11,318 -9%
SWP
7
Stratos Wealth Partners
Ohio
$4.77M
WA
8
Wasatch Advisors
Utah
$2.81M +$5.99K +96 +0.1%
F1I
9
Fund 1 Investments
Puerto Rico
$2.59M +$2.97M +47,691 +369%
HRCM
10
Hood River Capital Management
Florida
$2.37M -$1.26M -20,282 -27%
Geode Capital Management
11
Geode Capital Management
Massachusetts
$2.08M -$251K -4,031 -8%
BGIM
12
Brandywine Global Investment Management
Pennsylvania
$2.01M -$4.31M -69,163 -60%
State Street
13
State Street
Massachusetts
$1.93M +$9.04K +145 +0.3%
Truist Financial
14
Truist Financial
North Carolina
$1.65M -$273K -4,381 -10%
Millennium Management
15
Millennium Management
New York
$1.56M +$2.04M +32,778 +881%
DAS
16
Dynamic Advisor Solutions
Arizona
$1.17M +$406K +6,511 +31%
Dimensional Fund Advisors
17
Dimensional Fund Advisors
Texas
$1.04M -$565K -9,063 -27%
AC
18
AWH Capital
Texas
$988K +$205K +3,280 +17%
Northern Trust
19
Northern Trust
Illinois
$764K -$182K -2,915 -14%
Charles Schwab
20
Charles Schwab
California
$734K -$111K -1,776 -9%
IAM
21
Innovis Asset Management
Illinois
$575K +$549K +8,811 +189%
Fuller & Thaler Asset Management
22
Fuller & Thaler Asset Management
California
$568K +$829K +13,298 New
Susquehanna International Group
23
Susquehanna International Group
Pennsylvania
$460K +$371K +5,956 +124%
N
24
Nuveen
North Carolina
$408K -$412K -6,614 -41%
AIC
25
AWM Investment Company
New York
$393K -$736K -11,800 -56%

PRPL Hedge Fund Activity: Q3 2023 in Review

98 of the 6,301 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q3 2023, worth a combined $161M — down 41% from $272M a quarter earlier.

Sellers outnumbered buyers: 18 funds closed out of PRPL and 7 opened new positions — a net loss of 11 holders — while 40 trimmed existing stakes and 19 added.

The largest buyer was Fund 1 Investments, adding an estimated $2.97M. The largest seller was Brandywine Global Investment Management, cutting an estimated $4.31M.

  • 98 institutional investors held Purple Innovation (PRPL) as of Q3 2023, down from 109 in Q2 2023.
  • Funds reported $161M of Purple Innovation stock for Q3 2023, down 41% quarter-over-quarter.
  • 7 funds opened new Purple Innovation positions in Q3 2023 and 18 closed out, a net change of -11 holders.
  • The largest Purple Innovation buyer in Q3 2023 was Fund 1 Investments, an estimated $2.97M added.
  • The largest Purple Innovation seller in Q3 2023 was Brandywine Global Investment Management, an estimated $4.31M sold.

Based on aggregated 13F filings for Q3 2023.