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Purple Innovation

85 hedge funds and large institutions have $84.2M invested in Purple Innovation in 2024 Q2 according to their latest regulatory filings, with 18 funds opening new positions, 22 increasing their positions, 23 reducing their positions, and 8 closing their positions.

New
Increased
Maintained
Reduced
Closed

125% more first-time investments, than exits

New positions opened: 18 | Existing positions closed: 8

84% more call options, than puts

Call options by funds: $118K | Put options by funds: $64K

12% more funds holding

Funds holding: 7685 (+9)

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

0.03% less ownership

Funds ownership: 3.04%3.01% (-0.03%)

4% less repeat investments, than reductions

Existing positions increased: 22 | Existing positions reduced: 23

41% less capital invested

Capital invested by funds: $142M → $84.2M (-$57.3M)

Holders
85
Holders Change
+9
Holders Change %
+11.84%
% of All Funds
1.23%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.01%
New
18
Increased
22
Reduced
23
Closed
8
Calls
$118K
Puts
$64K
Net Calls
+$54K
Net Calls Change
+$297K
Name Holding Trade Value Shares
Change
Change in
Stake
CCM
1
Coliseum Capital Management
Connecticut
$48.7M
NSGL
2
No Street GP LP
California
$8.05M -$363K -10,314 -3%
Fidelity Investments
3
Fidelity Investments
Massachusetts
$6.16M +$1.62K +46 +0%
BlackRock
4
BlackRock
New York
$4.18M +$46.2K +1,314 +0.8%
Vanguard Group
5
Vanguard Group
Pennsylvania
$3.03M +$15.5K +440 +0.4%
SWP
6
Stratos Wealth Partners
Ohio
$2.93M -$246 -7 -0%
WA
7
Wasatch Advisors
Utah
$2.33M -$16.2K -461 -0.5%
Geode Capital Management
8
Geode Capital Management
Massachusetts
$1.38M +$109K +3,094 +6%
State Street
9
State Street
Massachusetts
$1.24M -$42.7K -1,214 -2%
DAS
10
Dynamic Advisor Solutions
Arizona
$756K -$35.2K -1,000 -3%
Truist Financial
11
Truist Financial
North Carolina
$551K -$268K -7,624 -26%
Charles Schwab
12
Charles Schwab
California
$459K +$2.99K +85 +0.5%
Northern Trust
13
Northern Trust
Illinois
$454K -$14K -398 -2%
BCM
14
Bridgeway Capital Management
Texas
$307K
Invesco
15
Invesco
Georgia
$300K +$43.4K +1,233 +12%
N
16
Nuveen
North Carolina
$237K -$1.13K -32 -0.3%
Morgan Stanley
17
Morgan Stanley
New York
$218K -$8.05K -229 -3%
Dimensional Fund Advisors
18
Dimensional Fund Advisors
Texas
$184K -$24.1K -684 -9%
Bank of New York Mellon
19
Bank of New York Mellon
New York
$181K +$8.79K +250 +4%
Goldman Sachs
20
Goldman Sachs
New York
$173K +$143K +4,067 +158%
Tudor Investment Corp
21
Tudor Investment Corp
Connecticut
$157K -$4.82K -137 -2%
DSCM
22
Divisadero Street Capital Management
Florida
$144K +$195K +5,544 New
FSC
23
Full Sail Capital
Oklahoma
$121K
Corient Private Wealth
24
Corient Private Wealth
Florida
$108K
RhumbLine Advisers
25
RhumbLine Advisers
Massachusetts
$105K +$5.28K +150 +4%

PRPL Hedge Fund Activity: Q2 2024 in Review

85 of the 6,924 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q2 2024, worth a combined $84.2M — down 41% from $142M a quarter earlier.

Buyers outnumbered sellers: 18 funds opened new PRPL positions and 8 closed out — a net gain of 10 holders — while 22 added to existing stakes and 23 trimmed.

The largest buyer was Divisadero Street Capital Management, opening a new position worth an estimated $195K. The largest seller was No Street GP LP, cutting an estimated $363K.

  • 85 institutional investors held Purple Innovation (PRPL) as of Q2 2024, up from 76 in Q1 2024.
  • Funds reported $84.2M of Purple Innovation stock for Q2 2024, down 41% quarter-over-quarter.
  • 18 funds opened new Purple Innovation positions in Q2 2024 and 8 closed out, a net change of +10 holders.
  • The largest Purple Innovation buyer in Q2 2024 was Divisadero Street Capital Management, an estimated $195K added.
  • The largest Purple Innovation seller in Q2 2024 was No Street GP LP, an estimated $363K sold.

Based on aggregated 13F filings for Q2 2024.