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Virtu Financial’s Purple Innovation PRPL Stock Holding History

Virtu Financial’s Portfolio PRPL Stock Details PRPL Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$22K Buy
32,865
+19,286
+142% +$13.5K ﹤0.01% 1389
2025
Q4 		$9K Sell
13,579
-43,549
-76% -$34.8K ﹤0.01% 1521
2025
Q3 		$53K Buy
+57,128
New +$53.4K ﹤0.01% 1126
2024
Q4 		– Sell
-24,557
Closed -$24K – 1938
2024
Q3 		$24K Sell
24,557
-26,582
-52% -$30.7K ﹤0.01% 1111
2024
Q2 		$53K Sell
51,139
-13,009
-20% -$18.3K ﹤0.01% 896
2024
Q1 		$112K Buy
+64,148
New +$85.5K 0.01% 904
2021
Q4 		– Sell
-13,794
Closed -$290K – 2083
2021
Q3 		$290K Sell
13,794
-10,857
-44% -$272K 0.03% 729
2021
Q2 		$651K Buy
24,651
+17,622
+251% +$541K 0.06% 359
2021
Q1 		$222K Buy
+7,029
New +$244K 0.02% 1016

Other funds holding PRPL

CCM
Coliseum Capital Management Rowayton, Connecticut $1.22B AUM 18.72% 1-Year Est. Return
WA
Wasatch Advisors Salt Lake City, Utah $15.3B AUM 25.06% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
Millennium Management
Millennium Management New York $240B AUM 35.51% 1-Year Est. Return
DAS
Dynamic Advisor Solutions Phoenix, Arizona $3.53B AUM 22.61% 1-Year Est. Return
Renaissance Technologies
Renaissance Technologies New York $63.9B AUM 45.56% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Jacobs Levy Equity Management
Jacobs Levy Equity Management Florham Park, New Jersey $23.8B AUM 25.4% 1-Year Est. Return
AFM
Anson Funds Management Dallas, Texas $2.29B AUM 370.24% 1-Year Est. Return

Virtu Financial's PRPL Position: Q1 2026 in Review

Virtu Financial increased its Purple Innovation (PRPL) stake by 142% in Q1 2026, buying an estimated $13.5K and bringing the position to 32,865 shares worth $22K. The position accounts for ﹤0.01% of the portfolio, ranked #1389.

Virtu Financial first reported a position in PRPL in Q1 2021 and has held it in 9 quarters since. The position peaked at $651K in Q2 2021. 70 funds tracked by Wall St. Rank hold PRPL as of Q1 2026.

  • Virtu Financial held 32,865 shares of Purple Innovation worth $22K as of Q1 2026.
  • Virtu Financial bought 19,286 Purple Innovation shares in Q1 2026, an estimated $13.5K.
  • Purple Innovation made up ﹤0.01% of Virtu Financial's portfolio in Q1 2026, its #1389 holding.
  • Virtu Financial first reported a position in Purple Innovation in Q1 2021 and has held it in 9 quarters since.
  • Virtu Financial's Purple Innovation position peaked at $651K in Q2 2021.
  • 70 funds tracked by Wall St. Rank held Purple Innovation as of Q1 2026.

Based on Virtu Financial's 13F filing for Q1 2026, filed 14 May 2026.