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Purple Innovation

70 hedge funds and large institutions have $42.1M invested in Purple Innovation in 2026 Q1 according to their latest regulatory filings, with 6 funds opening new positions, 14 increasing their positions, 21 reducing their positions, and 9 closing their positions.

New
Increased
Maintained
Reduced
Closed

0.77% less ownership

Funds ownership: 59.66%58.89% (-0.77%)

5% less capital invested

Capital invested by funds: $44.6M → $42.1M (-$2.45M)

8% less funds holding

Funds holding: 7670 (-6)

33% less first-time investments, than exits

New positions opened: 6 | Existing positions closed: 9

33% less repeat investments, than reductions

Existing positions increased: 14 | Existing positions reduced: 21

Holders
70
Holders Change
-6
Holders Change %
-7.89%
% of All Funds
0.86%
Holding in Top 10
1
Holding in Top 10 Change
+1
Holding in Top 10 Change %
% of All Funds
0.01%
New
6
Increased
14
Reduced
21
Closed
9
Calls
$9K
Puts
Net Calls
+$9K
Net Calls Change
-$19K
Name Holding Trade Value Shares
Change
Change in
Stake
NSIM
76
North Star Investment Management
Illinois
-$531 -769 Closed
Bank of America
77
Bank of America
North Carolina
-$428 -620 Closed
Royal Bank of Canada
78
Royal Bank of Canada
Ontario, Canada
-$4 -6 -1%
Citigroup
79
Citigroup
New York
-$1 -1 Closed