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Purple Innovation

70 hedge funds and large institutions have $42.1M invested in Purple Innovation in 2026 Q1 according to their latest regulatory filings, with 6 funds opening new positions, 14 increasing their positions, 21 reducing their positions, and 9 closing their positions.

New
Increased
Maintained
Reduced
Closed

0.77% less ownership

Funds ownership: 59.66%58.89% (-0.77%)

5% less capital invested

Capital invested by funds: $44.6M → $42.1M (-$2.45M)

8% less funds holding

Funds holding: 7670 (-6)

33% less first-time investments, than exits

New positions opened: 6 | Existing positions closed: 9

33% less repeat investments, than reductions

Existing positions increased: 14 | Existing positions reduced: 21

Holders
70
Holders Change
-6
Holders Change %
-7.89%
% of All Funds
0.86%
Holding in Top 10
1
Holding in Top 10 Change
+1
Holding in Top 10 Change %
% of All Funds
0.01%
New
6
Increased
14
Reduced
21
Closed
9
Calls
$9K
Puts
Net Calls
+$9K
Net Calls Change
-$19K
Name Holding Trade Value Shares
Change
Change in
Stake
BOSSRA
26
B.O.S.S. Retirement Advisors
Utah
$66.1K
Northern Trust
27
Northern Trust
Illinois
$64.3K
LPL Financial
28
LPL Financial
California
$50.6K +$16.1K +23,002 +43%
BCM
29
Bridgeway Capital Management
Texas
$49.6K
Citadel Advisors
30
Citadel Advisors
Florida
$42.9K -$47.6K -68,020 -51%
Jane Street
31
Jane Street
New York
$42.6K -$60K -85,774 -57%
LWMI
32
Legacy Wealth Management (Idaho)
Idaho
$38.1K +$9.79K +13,992 +32%
UBS Group
33
UBS Group
Switzerland
$38K +$26K +37,188 +183%
MCM
34
MAI Capital Management
Ohio
$33.1K
Acadian Asset Management
35
Acadian Asset Management
Massachusetts
$32K -$40.4K -57,802 -54%
Simplex Trading
36
Simplex Trading
Illinois
$30.9K +$24.3K +34,716 +287%
VF
37
Virtu Financial
New York
$22K +$13.5K +19,286 +142%
WFMPM
38
Woodley Farra Manion Portfolio Management
Indiana
$20.2K
VGA
39
Vanguard Global Advisers
Pennsylvania
$19.9K +$21K +30,040 New
S
40
SharpePoint
Arizona
$19.1K
CG
41
Caprock Group
Idaho
$18.1K
DC
42
Davenport & Co
Virginia
$16.5K
Qube Research & Technologies (QRT)
43
Qube Research & Technologies (QRT)
United Kingdom
$16.2K -$1.31K -1,878 -7%
Cambridge Investment Research Advisors
44
Cambridge Investment Research Advisors
Iowa
$13K
CSA
45
Cottage Street Advisors
Massachusetts
$9.46K
Point72 Asset Management
46
Point72 Asset Management
Connecticut
$9K -$5.46K -7,805 -36%
PGF
47
Plan Group Financial
Oklahoma
$8.6K +$9.09K +13,000 New
Group One Trading
48
Group One Trading
Illinois
$7.73K -$3.25K -4,643 -28%
HF
49
HRT Financial
New York
$7K +$7.7K +11,005 New
Osaic Holdings
50
Osaic Holdings
Arizona
$6.92K -$630 -900 -8%