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IFP Advisors’s Purple Innovation PRPL Stock Holding History

IFP Advisors’s Portfolio PRPL Stock Details PRPL Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$301 Hold
34
– – ﹤0.01% 4780
2026
Q1 		$558 Hold
34
– – ﹤0.01% 4393
2025
Q4 		$583 Hold
34
– – ﹤0.01% 4246
2025
Q3 		$788 Hold
34
– – ﹤0.01% 4030
2025
Q2 		$616 Hold
34
– – ﹤0.01% 4375
2025
Q1 		$641 Hold
34
– – ﹤0.01% 3410
2024
Q4 		$658 Hold
34
– – ﹤0.01% 3358
2024
Q3 		$834 Buy
34
+20
+143% +$577 ﹤0.01% 3099
2024
Q2 		$358 Hold
14
– – ﹤0.01% 3109
2024
Q1 		$599 Buy
+14
New +$467 ﹤0.01% 2952

Other funds holding PRPL

CCM
Coliseum Capital Management Rowayton, Connecticut $1.16B AUM 23.26% 1-Year Est. Return
WA
Wasatch Advisors Salt Lake City, Utah $15.3B AUM 25.06% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
DAS
Dynamic Advisor Solutions Phoenix, Arizona $3.53B AUM 22.61% 1-Year Est. Return
Millennium Management
Millennium Management New York $276B AUM 44.8% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Jacobs Levy Equity Management
Jacobs Levy Equity Management Florham Park, New Jersey $27.8B AUM 46.46% 1-Year Est. Return
SC
Shay Capital New York $1.56B AUM 46.17% 1-Year Est. Return
CA
Crumly & Associates Springfield, Illinois $522M AUM 19.86% 1-Year Est. Return

IFP Advisors's PRPL Position: Q2 2026 in Review

IFP Advisors held its Purple Innovation (PRPL) position steady in Q2 2026 at 34 shares worth $301. The position accounts for ﹤0.01% of the portfolio, ranked #4780.

IFP Advisors first reported a position in PRPL in Q1 2024 and has held it in 10 quarters since. The position peaked at $834 in Q3 2024. 59 funds tracked by Wall St. Rank hold PRPL as of Q2 2026.

  • IFP Advisors held 34 shares of Purple Innovation worth $301 as of Q2 2026.
  • IFP Advisors left its Purple Innovation share count unchanged in Q2 2026.
  • Purple Innovation made up ﹤0.01% of IFP Advisors's portfolio in Q2 2026, its #4780 holding.
  • IFP Advisors first reported a position in Purple Innovation in Q1 2024 and has held it in 10 quarters since.
  • IFP Advisors's Purple Innovation position peaked at $834 in Q3 2024.
  • 59 funds tracked by Wall St. Rank held Purple Innovation as of Q2 2026.

Based on IFP Advisors's 13F filing for Q2 2026, filed 20 Jul 2026.