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Purple Innovation
PRPL

Overview Fund Activity

76 hedge funds and large institutions have $142M invested in Purple Innovation in 2024 Q1 according to their latest regulatory filings, with 8 funds opening new positions, 25 increasing their positions, 25 reducing their positions, and 19 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
76
Holders Change
-12
Holders Change %
-13.64%
% of All Funds
1.1%
Holding in Top 10
1
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.01%
New
8
Increased
25
Reduced
25
Closed
19
Calls
$81K
Puts
$324K
Net Calls
-$243K
Net Calls Change
-$364K

Top Buyers

1
NSGL
1
No Street GP LP
California
$13.9M
2
Invesco
2
Invesco
Georgia
$449K
3
XT
3
XTX Topco
Cayman Islands
$391K
4
Group One Trading
4
Group One Trading
Illinois
$302K
5
Citadel Advisors
5
Citadel Advisors
Florida
$254K

Top Sellers

1
Fidelity Investments
1
Fidelity Investments
Massachusetts
$10.3M
2
SSA
2
Sierra Summit Advisors
Nevada
$0
3
Morgan Stanley
3
Morgan Stanley
New York
$375K
4
F1I
4
Fund 1 Investments
Puerto Rico
$0
5
CCM
5
Connective Capital Management
California
$0
Name Holding Trade Value Shares
Change 		Shares
Change %
Corient Private Wealth
26
Corient Private Wealth
Florida
$180K – – –
RhumbLine Advisers
27
RhumbLine Advisers
Massachusetts
$169K +$5.06K +2,910 +3%
Susquehanna International Group
28
Susquehanna International Group
Pennsylvania
$151K -$74.8K -42,989 -33%
Commonwealth Equity Services
29
Commonwealth Equity Services
Massachusetts
$145K +$145K +83,222 New
SIC
30
Sterling Investment Counsel
New York
$140K – – –
Goldman Sachs
31
Goldman Sachs
New York
$112K -$272K -156,307 -71%
VF
32
Virtu Financial
New York
$112K +$112K +64,148 New
T. Rowe Price Associates
33
T. Rowe Price Associates
Maryland
$105K +$35.7K +20,400 +52%
UBS Group
34
UBS Group
Switzerland
$105K +$40.9K +23,489 +64%
CA
35
Crumly & Associates
Illinois
$85.7K – – –
Osaic Holdings
36
Osaic Holdings
Arizona
$79.4K +$54.8K +31,487 +223%
AllianceBernstein
37
AllianceBernstein
Tennessee
$73.3K -$7.48K -4,300 -9%
Bank of America
38
Bank of America
North Carolina
$73K -$83.8K -48,181 -53%
Jane Street
39
Jane Street
New York
$72.6K +$25.6K +14,726 +55%
FSCM
40
Front Street Capital Management
Montana
$69K – – –
Barclays
41
Barclays
United Kingdom
$66K -$64.1K -37,001 -49%
CWMU
42
Caliber Wealth Management (Utah)
Utah
$57.6K +$14.1K +8,082 +32%
QCG
43
Quadrant Capital Group
Ohio
$54.4K – – –
FWM
44
Focused Wealth Management
New York
$52.2K -$31.3K -18,000 -38%
AIG
45
American International Group
New York
$47K -$404 -232 -0.9%
BNP Paribas Financial Markets
46
BNP Paribas Financial Markets
France
$46.8K +$19.8K +11,405 +74%
New York State Common Retirement Fund
47
New York State Common Retirement Fund
New York
$44K – – –
JPMorgan Chase & Co
48
JPMorgan Chase & Co
New York
$42.3K -$22.1K -12,719 -34%
Cambridge Investment Research Advisors
49
Cambridge Investment Research Advisors
Iowa
$42K +$7.02K +4,000 +20%
Deutsche Bank
50
Deutsche Bank
Germany
$39.9K +$39.9K +22,910 New
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