AllianceBernstein
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AllianceBernstein’s Purple Innovation PRPL Stock Holding History

AllianceBernstein’s Portfolio PRPL Stock Details PRPL Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2025
Q2 		– Sell
-2,595
Closed -$49.2K – 3308
2025
Q1 		$49.2K Hold
2,595
– – ﹤0.01% 3134
2024
Q4 		$50.6K Hold
2,595
– – ﹤0.01% 3184
2024
Q3 		$64.1K Hold
2,595
– – ﹤0.01% 3172
2024
Q2 		$67.5K Buy
2,595
+911
+54% +$32K ﹤0.01% 3164
2024
Q1 		$73.3K Sell
1,684
-172
-9% -$5.73K ﹤0.01% 3057
2023
Q4 		$47.8K Sell
1,856
-322
-15% -$8.26K ﹤0.01% 3133
2023
Q3 		$93.1K Buy
2,178
+322
+17% +$20.1K ﹤0.01% 3079
2023
Q2 		$129K Hold
1,856
– – ﹤0.01% 3053
2023
Q1 		$122K Sell
1,856
-160
-8% -$17.8K ﹤0.01% 3001
2022
Q4 		$241K Hold
2,016
– – ﹤0.01% 2944
2022
Q3 		$204K Hold
2,016
– – ﹤0.01% 3006
2022
Q2 		$154K Hold
2,016
– – ﹤0.01% 3070
2022
Q1 		$295K Buy
2,016
+4
+0.2% +$788 ﹤0.01% 2878
2021
Q4 		$667K Hold
2,012
– – ﹤0.01% 2622
2021
Q3 		$1.06M Hold
2,012
– – ﹤0.01% 2474
2021
Q2 		$1.33M Buy
2,012
+588
+41% +$451K ﹤0.01% 2407
2021
Q1 		$1.13M Sell
1,424
-12,168
-90% -$10.6M ﹤0.01% 2360
2020
Q4 		$11.2M Buy
13,592
+13,196
+3,332% +$9.62M 0.01% 1072
2020
Q3 		$246K Sell
396
-900
-69% -$479K ﹤0.01% 2897
2020
Q2 		$583K Buy
1,296
+300
+30% +$94.6K ﹤0.01% 2504
2020
Q1 		$141K Buy
+996
New +$277K ﹤0.01% 2892

Other funds holding PRPL

CCM
Coliseum Capital Management Rowayton, Connecticut $1.22B AUM 18.72% 1-Year Est. Return
WA
Wasatch Advisors Salt Lake City, Utah $15.3B AUM 25.06% 1-Year Est. Return
NSGL
No Street GP LP San Francisco, California $1.5B AUM 34.53% 1-Year Est. Return
Vanguard Group
Vanguard Group Malvern, Pennsylvania $6.9T AUM 27.45% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
Millennium Management
Millennium Management New York $240B AUM 35.51% 1-Year Est. Return
DAS
Dynamic Advisor Solutions Phoenix, Arizona $3.53B AUM 22.61% 1-Year Est. Return
ICM
Invenomic Capital Management Boston, Massachusetts $2.18B AUM 0.03% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return

AllianceBernstein's PRPL Position: Q2 2025 in Review

AllianceBernstein sold out of Purple Innovation (PRPL) in Q2 2025, closing a stake of 2,595 shares — an estimated $49.2K sold.

AllianceBernstein first reported a position in PRPL in Q1 2020 and held it in 21 quarters. The position peaked at $11.2M in Q4 2020. 76 funds tracked by Wall St. Rank hold PRPL as of Q2 2025.

  • AllianceBernstein reported no remaining Purple Innovation position as of Q2 2025 after selling out during the quarter.
  • AllianceBernstein sold 2,595 Purple Innovation shares in Q2 2025, an estimated $49.2K.
  • AllianceBernstein first reported a position in Purple Innovation in Q1 2020 and held it in 21 quarters.
  • AllianceBernstein's Purple Innovation position peaked at $11.2M in Q4 2020.
  • 76 funds tracked by Wall St. Rank held Purple Innovation as of Q2 2025.

Based on AllianceBernstein's 13F filing for Q2 2025, filed 14 Aug 2025.