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Purple Innovation

78 hedge funds and large institutions have $51.4M invested in Purple Innovation in 2025 Q2 according to their latest regulatory filings, with 22 funds opening new positions, 12 increasing their positions, 25 reducing their positions, and 26 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
78
Holders Change
-6
Holders Change %
-7.14%
% of All Funds
1.05%
Holding in Top 10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
22
Increased
12
Reduced
25
Closed
26
Calls
$149K
Puts
$47K
Net Calls
+$102K
Net Calls Change
+$115K
Name Holding Trade Value Shares
Change
Shares
Change %
UBS Group
51
UBS Group
Switzerland
$16.6K -$30.3K -41,592 -65%
Cambridge Investment Research Advisors
52
Cambridge Investment Research Advisors
Iowa
$14K -$71 -100 -0.5%
GSC
53
Ground Swell Capital
South Carolina
$13.2K +$13.2K +18,120 New
Neuberger Berman Group
54
Neuberger Berman Group
New York
$11.4K
CSA
55
Cottage Street Advisors
Massachusetts
$10.4K
Osaic Holdings
56
Osaic Holdings
Arizona
$10.4K +$604 +775 +6%
Cetera Investment Advisers
57
Cetera Investment Advisers
Illinois
$9.49K +$15 +20 +0.2%
FLC
58
Fifth Lane Capital
Texas
$8.32K +$8.32K +11,411 New
KNW
59
Kesler Norman & Wride
Utah
$7.31K
SF
60
Seros Financial
Arizona
$7.29K
SIC
61
Sterling Investment Counsel
New York
$7.29K
PP
62
Pingora Partners
Wyoming
$4.7K
GRP
63
Global Retirement Partners
California
$3.72K +$3.72K +5,103 New
Carson Wealth (CWM LLC)
64
Carson Wealth (CWM LLC)
Nebraska
$3K +$143 +177 +5%
Bank of America
65
Bank of America
North Carolina
$1.97K -$23.5K -32,174 -92%
BNP Paribas Financial Markets
66
BNP Paribas Financial Markets
France
$1.51K -$1.15K -1,572 -43%
Wells Fargo
67
Wells Fargo
California
$1.15K -$24K -32,965 -95%
Citigroup
68
Citigroup
New York
$626 -$28.9K -39,620 -98%
IA
69
IFP Advisors
Florida
$616
Nisa Investment Advisors
70
Nisa Investment Advisors
Missouri
$430 +$430 +589 New
PD
71
Point72 (DIFC)
United Arab Emirates
$362 +$362 +497 New
LFG
72
Larson Financial Group
Missouri
$214
EWA
73
EverSource Wealth Advisors
Alabama
$203 +$203 +278 New
IA
74
IFS Advisors
Kansas
$102 -$1.3K -1,781 -93%
TWD
75
True Wealth Design
Ohio
$74 +$62 +85 +531%