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Purple Innovation
PRPL

Overview Fund Activity

86 hedge funds and large institutions have $78.9M invested in Purple Innovation in 2024 Q3 according to their latest regulatory filings, with 11 funds opening new positions, 27 increasing their positions, 20 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
86
Holders Change
+1
Holders Change %
+1.18%
% of All Funds
1.24%
Holding in Top 10
1
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.01%
New
11
Increased
27
Reduced
20
Closed
10
Calls
$123K
Puts
$64K
Net Calls
+$59K
Net Calls Change
+$5K

Top Buyers

1
WA
Wasatch Advisors
Utah
$2.77M
2
BlackRock
BlackRock
New York
$4.17M
3
Morgan Stanley
Morgan Stanley
New York
$307K
4
DC
Diametric Capital
Massachusetts
$94.8K
5
Barclays
Barclays
United Kingdom
$74K

Top Sellers

1
NSGL
No Street GP LP
California
$6.48M
2
Fidelity Investments
Fidelity Investments
Massachusetts
$5.2M
3
FSC
Full Sail Capital
Oklahoma
$0
4
Renaissance Technologies
Renaissance Technologies
New York
$0
5
SIC
Sterling Investment Counsel
New York
$9.89K
Name Holding Trade Value Shares
Change 		Shares
Change %
New York State Common Retirement Fund
51
New York State Common Retirement Fund
New York
$25K – – –
VF
52
Virtu Financial
New York
$24K -$26K -26,582 -52%
BP
53
BBR Partners
New York
$23.7K +$23.7K +24,000 New
Cambridge Investment Research Advisors
54
Cambridge Investment Research Advisors
Iowa
$20K – – –
SG Americas Securities
55
SG Americas Securities
New York
$20K +$20K +20,724 New
CG
56
Caprock Group
Idaho
$20K -$1.29K -1,308 -6%
SO
57
STRS Ohio
Ohio
$18.7K – – –
LPL Financial
58
LPL Financial
California
$14.7K +$247 +250 +2%
Osaic Holdings
59
Osaic Holdings
Arizona
$14.1K +$544 +550 +4%
Victory Capital Management
60
Victory Capital Management
Texas
$12.9K -$283 -286 -2%
BNP Paribas Financial Markets
61
BNP Paribas Financial Markets
France
$12.7K +$2.55K +2,583 +25%
XT
62
XTX Topco
Cayman Islands
$11.7K -$54.2K -54,847 -82%
ProShare Advisors
63
ProShare Advisors
Maryland
$10.6K -$3.9K -3,943 -27%
Cetera Investment Advisers
64
Cetera Investment Advisers
Illinois
$10.4K +$10.4K +10,500 New
AHL
65
Abel Hall LLC
Louisiana
$10.1K +$10.1K +10,258 New
WG
66
Wealth Group
North Carolina
$10K +$10K +10,000 New
KNW
67
Kesler Norman & Wride
Utah
$9.91K – – –
SIC
68
Sterling Investment Counsel
New York
$9.89K -$69.9K -70,682 -88%
TRCT
69
Tower Research Capital (TRC)
New York
$7.95K -$11.1K -11,238 -58%
Royal Bank of Canada
70
Royal Bank of Canada
Ontario, Canada
$6K +$196 +189 +3%
GRP
71
Global Retirement Partners
California
$5.05K – – –
Legal & General Group
72
Legal & General Group
United Kingdom
$5K – – –
AIP
73
Ameritas Investment Partners
Nebraska
$4.37K – – –
California State Teachers Retirement System (CalSTRS)
74
California State Teachers Retirement System (CalSTRS)
California
$4.07K – – –
PA
75
PSI Advisors
Florida
$3.36K – – –
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