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Purple Innovation

86 hedge funds and large institutions have $78.9M invested in Purple Innovation in 2024 Q3 according to their latest regulatory filings, with 11 funds opening new positions, 27 increasing their positions, 20 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

92% more call options, than puts

Call options by funds: $123K | Put options by funds: $64K

35% more repeat investments, than reductions

Existing positions increased: 27 | Existing positions reduced: 20

10% more first-time investments, than exits

New positions opened: 11 | Existing positions closed: 10

1% more funds holding

Funds holding: 8586 (+1)

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

0.04% less ownership

Funds ownership: 3.01%2.97% (-0.04%)

6% less capital invested

Capital invested by funds: $84.2M → $78.9M (-$5.26M)

Holders
86
Holders Change
+1
Holders Change %
+1.18%
% of All Funds
1.23%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.01%
New
11
Increased
27
Reduced
20
Closed
10
Calls
$123K
Puts
$64K
Net Calls
+$59K
Net Calls Change
+$5K
Name Holding Trade Value Shares
Change
Change in
Stake
New York State Common Retirement Fund
51
New York State Common Retirement Fund
New York
$24.8K
VF
52
Virtu Financial
New York
$24K -$30.7K -1,064 -52%
BP
53
BBR Partners
New York
$23.7K +$27.7K +960 New
Cambridge Investment Research Advisors
54
Cambridge Investment Research Advisors
Iowa
$20K
SG Americas Securities
55
SG Americas Securities
New York
$20K +$23.9K +829 New
CG
56
Caprock Group
Idaho
$20K -$1.5K -52 -6%
SO
57
STRS Ohio
Ohio
$18.7K
LPL Financial
58
LPL Financial
California
$14.7K +$289 +10 +2%
Osaic Holdings
59
Osaic Holdings
Arizona
$14.1K +$635 +22 +4%
Victory Capital Management
60
Victory Capital Management
Texas
$12.9K -$317 -11 -2%
BNP Paribas Financial Markets
61
BNP Paribas Financial Markets
France
$12.7K +$3K +104 +25%
XT
62
XTX Topco
Cayman Islands
$11.7K -$63.3K -2,194 -82%
ProShare Advisors
63
ProShare Advisors
Maryland
$10.6K -$4.56K -158 -27%
Cetera Investment Advisers
64
Cetera Investment Advisers
Illinois
$10.4K +$12.1K +420 New
AHL
65
Abel Hall LLC
Louisiana
$10.1K +$11.8K +410 New
WG
66
Wealth Group
North Carolina
$10K +$11.5K +400 New
KNW
67
Kesler Norman & Wride
Utah
$9.91K
SIC
68
Sterling Investment Counsel
New York
$9.89K -$81.6K -2,827 -88%
TRCT
69
Tower Research Capital (TRC)
New York
$7.95K -$13K -449 -58%
Royal Bank of Canada
70
Royal Bank of Canada
Ontario, Canada
$6K +$231 +8 +4%
GRP
71
Global Retirement Partners
California
$5.04K
Legal & General Group
72
Legal & General Group
United Kingdom
$5K
AIP
73
Ameritas Investment Partners
Nebraska
$4.37K
California State Teachers Retirement System (CalSTRS)
74
California State Teachers Retirement System (CalSTRS)
California
$4.07K
PA
75
PSI Advisors
Florida
$3.36K

PRPL Hedge Fund Activity: Q3 2024 in Review

86 of the 6,964 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q3 2024, worth a combined $78.9M — down 6.2% from $84.2M a quarter earlier.

Buyers outnumbered sellers: 11 funds opened new PRPL positions and 10 closed out — a net gain of 1 holder — while 27 added to existing stakes and 20 trimmed.

The largest buyer was Wasatch Advisors, adding an estimated $647K. The largest seller was No Street GP LP, cutting an estimated $1.38M.

  • 86 institutional investors held Purple Innovation (PRPL) as of Q3 2024, up from 85 in Q2 2024.
  • Funds reported $78.9M of Purple Innovation stock for Q3 2024, down 6.2% quarter-over-quarter.
  • 11 funds opened new Purple Innovation positions in Q3 2024 and 10 closed out, a net change of +1 holder.
  • The largest Purple Innovation buyer in Q3 2024 was Wasatch Advisors, an estimated $647K added.
  • The largest Purple Innovation seller in Q3 2024 was No Street GP LP, an estimated $1.38M sold.

Based on aggregated 13F filings for Q3 2024.