Purple Innovation
PRPL
87 hedge funds and large institutions have $85.1M invested in Purple Innovation in 2023 Q4 according to their latest regulatory filings, with 15 funds opening new positions, 19 increasing their positions, 27 reducing their positions, and 24 closing their positions.
403% more call options, than puts
Call options by funds: $151K | Put options by funds: $30K
0% more funds holding in top 10
Funds holding in top 10: 1 → 1 (0)
0.45% less ownership
Funds ownership: 3.59% → 3.13% (-0.45%)
11% less funds holding
Funds holding: 98 → 87 (-11)
30% less repeat investments, than reductions
Existing positions increased: 19 | Existing positions reduced: 27
38% less first-time investments, than exits
New positions opened: 15 | Existing positions closed: 24
47% less capital invested
Capital invested by funds: $161M → $85.1M (-$76.4M)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
WA
Wasatch Advisors
Salt Lake City,
Utah
|
+$576K |
| 2 |
Morgan Stanley
New York
|
+$575K |
| 3 |
CCM
Connective Capital Management
Palo Alto,
California
|
+$486K |
| 4 |
BCM
Bridgeway Capital Management
Houston,
Texas
|
+$328K |
| 5 |
BlackRock
New York
|
+$299K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
FCM
Freshford Capital Management
Rye Brook,
New York
|
-$5.11M |
| 2 |
Fidelity Investments
Boston,
Massachusetts
|
-$4.87M |
| 3 |
HRCM
Hood River Capital Management
Palm Beach Gardens,
Florida
|
-$2.37M |
| 4 |
BGIM
Brandywine Global Investment Management
Philadelphia,
Pennsylvania
|
-$2.01M |
| 5 |
NSGL
No Street GP LP
San Francisco,
California
|
-$1.13M |
PRPL Hedge Fund Activity: Q4 2023 in Review
87 of the 6,859 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2023, worth a combined $85.1M — down 47% from $161M a quarter earlier.
Sellers outnumbered buyers: 24 funds closed out of PRPL and 15 opened new positions — a net loss of 9 holders — while 27 trimmed existing stakes and 19 added.
The largest buyer was Wasatch Advisors, adding an estimated $576K. The largest seller was Freshford Capital Management, exiting entirely with an estimated $5.11M sold.
- 87 institutional investors held Purple Innovation (PRPL) as of Q4 2023, down from 98 in Q3 2023.
- Funds reported $85.1M of Purple Innovation stock for Q4 2023, down 47% quarter-over-quarter.
- 15 funds opened new Purple Innovation positions in Q4 2023 and 24 closed out, a net change of -9 holders.
- The largest Purple Innovation buyer in Q4 2023 was Wasatch Advisors, an estimated $576K added.
- The largest Purple Innovation seller in Q4 2023 was Freshford Capital Management, an estimated $5.11M sold.
Based on aggregated 13F filings for Q4 2023.