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Purple Innovation

98 hedge funds and large institutions have $161M invested in Purple Innovation in 2023 Q3 according to their latest regulatory filings, with 7 funds opening new positions, 19 increasing their positions, 40 reducing their positions, and 18 closing their positions.

New
Increased
Maintained
Reduced
Closed

168% more call options, than puts

Call options by funds: $271K | Put options by funds: $101K

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

0.14% less ownership

Funds ownership: 3.73%3.59% (-0.14%)

10% less funds holding

Funds holding: 10998 (-11)

41% less capital invested

Capital invested by funds: $272M → $161M (-$111M)

53% less repeat investments, than reductions

Existing positions increased: 19 | Existing positions reduced: 40

61% less first-time investments, than exits

New positions opened: 7 | Existing positions closed: 18

Holders
98
Holders Change
-11
Holders Change %
-10.09%
% of All Funds
1.56%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.02%
New
7
Increased
19
Reduced
40
Closed
18
Calls
$271K
Puts
$101K
Net Calls
+$170K
Net Calls Change
-$73K
Name Holding Trade Value Shares
Change
Change in
Stake
Bank of New York Mellon
26
Bank of New York Mellon
New York
$339K -$31.1K -499 -6%
Tudor Investment Corp
27
Tudor Investment Corp
Connecticut
$266K -$22.4K -359 -5%
HF
28
HRT Financial
New York
$210K -$37.8K -606 -11%
FSC
29
Full Sail Capital
Oklahoma
$198K
Invesco
30
Invesco
Georgia
$180K +$15.5K +249 +6%
Corient Private Wealth
31
Corient Private Wealth
Florida
$177K
AWM
32
AE Wealth Management
Kansas
$171K -$62 -1 -0%
BOSSRA
33
B.O.S.S. Retirement Advisors
Utah
$171K
RhumbLine Advisers
34
RhumbLine Advisers
Massachusetts
$162K -$8.98K -144 -4%
Bank of America
35
Bank of America
North Carolina
$152K -$1.21M -19,482 -85%
Goldman Sachs
36
Goldman Sachs
New York
$147K -$98.2K -1,575 -31%
SIC
37
Sterling Investment Counsel
New York
$138K
QC
38
Quent Capital
New York
$137K
GCM
39
Graham Capital Management
Connecticut
$136K +$198K +3,179 New
Group One Trading
40
Group One Trading
Illinois
$104K -$164K -2,638 -52%
SIC
41
Schwartz Investment Counsel
Michigan
$103K
Morgan Stanley
42
Morgan Stanley
New York
$97.7K -$67.2K -1,078 -32%
Jane Street
43
Jane Street
New York
$93.5K +$136K +2,187 New
AllianceBernstein
44
AllianceBernstein
Tennessee
$93.1K +$20.1K +322 +17%
CA
45
Crumly & Associates
Illinois
$84.2K
KeyBank National Association
46
KeyBank National Association
Ohio
$83.3K
Citadel Advisors
47
Citadel Advisors
Florida
$71.7K -$7.79K -125 -7%
CAPTRUST Financial Advisors
48
CAPTRUST Financial Advisors
North Carolina
$71.2K
T. Rowe Price Associates
49
T. Rowe Price Associates
Maryland
$68K +$2.93K +47 +3%
FSCM
50
Front Street Capital Management
Montana
$67K

PRPL Hedge Fund Activity: Q3 2023 in Review

98 of the 6,301 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q3 2023, worth a combined $161M — down 41% from $272M a quarter earlier.

Sellers outnumbered buyers: 18 funds closed out of PRPL and 7 opened new positions — a net loss of 11 holders — while 40 trimmed existing stakes and 19 added.

The largest buyer was Fund 1 Investments, adding an estimated $2.97M. The largest seller was Brandywine Global Investment Management, cutting an estimated $4.31M.

  • 98 institutional investors held Purple Innovation (PRPL) as of Q3 2023, down from 109 in Q2 2023.
  • Funds reported $161M of Purple Innovation stock for Q3 2023, down 41% quarter-over-quarter.
  • 7 funds opened new Purple Innovation positions in Q3 2023 and 18 closed out, a net change of -11 holders.
  • The largest Purple Innovation buyer in Q3 2023 was Fund 1 Investments, an estimated $2.97M added.
  • The largest Purple Innovation seller in Q3 2023 was Brandywine Global Investment Management, an estimated $4.31M sold.

Based on aggregated 13F filings for Q3 2023.