Purple Innovation
PRPL
70 hedge funds and large institutions have $42.1M invested in Purple Innovation in 2026 Q1 according to their latest regulatory filings, with 6 funds opening new positions, 14 increasing their positions, 21 reducing their positions, and 9 closing their positions.
0.77% less ownership
Funds ownership: 59.66% → 58.89% (-0.77%)
5% less capital invested
Capital invested by funds: $44.6M → $42.1M (-$2.45M)
8% less funds holding
Funds holding: 76 → 70 (-6)
33% less first-time investments, than exits
New positions opened: 6 | Existing positions closed: 9
33% less repeat investments, than reductions
Existing positions increased: 14 | Existing positions reduced: 21
Top Buyers
| 1 |
AFM
Anson Funds Management
Dallas,
Texas
|
+$210K |
| 2 |
Geode Capital Management
Boston,
Massachusetts
|
+$35.6K |
| 3 |
UBS Group
Zurich,
Switzerland
|
+$26K |
| 4 |
Simplex Trading
Chicago,
Illinois
|
+$24.3K |
| 5 |
Goldman Sachs
New York
|
+$17K |
Top Sellers
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
|
NSIM
76
North Star Investment Management
Chicago,
Illinois
| – | -$531 | -769 | Closed |
|
77
Bank of America
Charlotte,
North Carolina
| – | -$428 | -620 | Closed |
|
78
Royal Bank of Canada
Toronto,
Ontario, Canada
| – | -$4 | -6 | -1% |
|
79
Citigroup
New York
| – | -$1 | -1 | Closed |
|
PRPL Hedge Fund Activity: Q1 2026 in Review
70 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q1 2026, worth a combined $42.1M — down 5.5% from $44.6M a quarter earlier.
Sellers outnumbered buyers: 9 funds closed out of PRPL and 6 opened new positions — a net loss of 3 holders — while 21 trimmed existing stakes and 14 added.
The largest buyer was Anson Funds Management, adding an estimated $210K. The largest seller was JP Morgan Chase, cutting an estimated $178K.
- 70 institutional investors held Purple Innovation (PRPL) as of Q1 2026, down from 76 in Q4 2025.
- Funds reported $42.1M of Purple Innovation stock for Q1 2026, down 5.5% quarter-over-quarter.
- 6 funds opened new Purple Innovation positions in Q1 2026 and 9 closed out, a net change of -3 holders.
- The largest Purple Innovation buyer in Q1 2026 was Anson Funds Management, an estimated $210K added.
- The largest Purple Innovation seller in Q1 2026 was JP Morgan Chase, an estimated $178K sold.
Based on aggregated 13F filings for Q1 2026.