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Purple Innovation
PRPL

Overview Fund Activity

78 hedge funds and large institutions have $51.4M invested in Purple Innovation in 2025 Q2 according to their latest regulatory filings, with 22 funds opening new positions, 12 increasing their positions, 25 reducing their positions, and 26 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
78
Holders Change
-6
Holders Change %
-7.14%
% of All Funds
1.05%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
22
Increased
12
Reduced
25
Closed
26
Calls
$149K
Puts
$47K
Net Calls
+$102K
Net Calls Change
+$115K

Top Buyers

1
Millennium Management
Millennium Management
New York
$774K
2
WA
Wasatch Advisors
Utah
$3.37M
3
Jane Street
Jane Street
New York
$253K
4
AFM
Anson Funds Management
Texas
$219K
5
Marshall Wace
Marshall Wace
United Kingdom
$128K

Top Sellers

1
BlackRock
BlackRock
New York
$1.3M
2
Fidelity Investments
Fidelity Investments
Massachusetts
$1.41M
3
State Street
State Street
Massachusetts
$174K
4
Geode Capital Management
Geode Capital Management
Massachusetts
$453K
5
Northern Trust
Northern Trust
Illinois
$95.4K
Name Holding Trade Value Shares
Change 		Shares
Change %
SS
76
SBI Securities
Japan
$7 – – –
AAP
77
Arax Advisory Partners
Colorado
$4 – – –
NL
78
Nuveen LLC
North Carolina
– -$173K -228,036 Closed
Bank of New York Mellon
79
Bank of New York Mellon
New York
– -$103K -135,070 Closed
BCM
80
Bridgeway Capital Management
Texas
– -$87.3K -115,000 Closed
RhumbLine Advisers
81
RhumbLine Advisers
Massachusetts
– -$65.4K -86,132 Closed
Group One Trading
82
Group One Trading
Illinois
– -$54.9K -72,362 Closed
AllianceBernstein
83
AllianceBernstein
Tennessee
– -$49.2K -64,870 Closed
Deutsche Bank
84
Deutsche Bank
Germany
– -$43.1K -56,698 Closed
QCG
85
Quadrant Capital Group
Ohio
– -$38K -50,000 Closed
IIM
86
INTECH Investment Management
Florida
– -$29.7K -39,081 Closed
Mirae Asset Global ETFs Holdings
87
Mirae Asset Global ETFs Holdings
Hong Kong
– -$25.6K -33,743 Closed
SG Americas Securities
88
SG Americas Securities
New York
– -$22K -28,789 Closed
CF
89
Corebridge Financial
Texas
– -$21.2K -27,858 Closed
New York State Common Retirement Fund
90
New York State Common Retirement Fund
New York
– -$19K -25,078 Closed
BP
91
BBR Partners
New York
– -$18.2K -24,000 Closed
RS
92
R Squared
Hong Kong
– -$12.7K -16,710 Closed
Squarepoint
93
Squarepoint
New York
– -$11.2K -14,798 Closed
CWM
94
CIBC World Markets
New York
– -$9.58K -12,618 Closed
ProShare Advisors
95
ProShare Advisors
Maryland
– -$9.35K -12,309 Closed
S
96
SharpePoint
Arizona
– -$6.93K -10,460 Closed
WG
97
Wealth Group
North Carolina
– -$7K -10,000 Closed
Legal & General Group
98
Legal & General Group
United Kingdom
– -$3.84K -5,053 Closed
AIP
99
Ameritas Investment Partners
Nebraska
– -$3.35K -4,415 Closed
California State Teachers Retirement System (CalSTRS)
100
California State Teachers Retirement System (CalSTRS)
California
– -$3.13K -4,120 Closed
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